Brand Loyalty and Online Brand Communities: Is Brand Loyalty Being Strengthened Through Social Media?
- Published in:
- International Journal of Online Marketing, 2016, v. 6, n. 3, p. 50, doi. 10.4018/IJOM.2016070104
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- Publication type:
- Article
Works matching IS 21561753 AND DT 2016 AND VI 6 AND IP 3
Results: 4
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User and Firm Generated Content on Online Social Media: A Review and Research Directions.
- Published in:
- International Journal of Online Marketing, 2016, v. 6, n. 3, p. 34, doi. 10.4018/IJOM.2016070103
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- Publication type:
- Article
3
Does Social Media Really Help? From Customer Involvement to New Product Success.
- Published in:
- International Journal of Online Marketing, 2016, v. 6, n. 3, p. 15, doi. 10.4018/IJOM.2016070102
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- Publication type:
- Article
4
The Role of Education in Breaking the Nexus between e-Marketing and Online Fraud.
- Published in:
- International Journal of Online Marketing, 2016, v. 6, n. 3, p. 1, doi. 10.4018/IJOM.2016070101
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- Publication type:
- Article