Found: 4597
Select item for more details and to access through your institution.
Influence of individual and social values on customer engagement in luxury thermal spa hotels: The mediating roles of perceived justice and brand experience.
- Published in:
- Tourism & Hospitality Research, 2025, v. 25, n. 1, p. 90, doi. 10.1177/14673584231188847
- By:
- Publication type:
- Article
Combined performances of platform retailer's store brand and competing manufacturers' distribution contracts.
- Published in:
- Journal of Industrial & Management Optimization, 2025, v. 21, n. 2, p. 1, doi. 10.3934/jimo.2024117
- By:
- Publication type:
- Article
Symbolic Interactionism and the Metamorphosis of Sports Brands: Indian Premier League's Journey From Niche to Mass Cool.
- Published in:
- Journal of Sport Management, 2025, v. 39, n. 1, p. 54, doi. 10.1123/jsm.2024-0029
- By:
- Publication type:
- Article
Marketing Strategy Optimization through Sentiment Analysis for Enhanced Customer Engagement and Brand Success.
- Published in:
- Grenze International Journal of Engineering & Technology (GIJET), 2024, v. 10, n. 2,Part 4, p. 4528
- By:
- Publication type:
- Article
The Nature of Local Place Branding Strategies: The Cases of Almaty (KZ), Belo Horizonte (BR) and Wroclaw (PL).
- Published in:
- Research Papers of the Wroclaw University of Economics / Prace Naukowe Uniwersytetu Ekonomicznego we Wroclawiu, 2024, v. 68, n. 4, p. 86, doi. 10.15611/pn.2024.4.09
- By:
- Publication type:
- Article
Strategi Branding Citilink Indonesia di Media Sosial Instagram Dalam Meningkatkan Citra Perusahaan.
- Published in:
- Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS), 2024, v. 5, n. 6, p. 2675
- By:
- Publication type:
- Article
To Conceal or to Reveal? Antecedents of Ethnic Minority Family Businesses' Use of Ethnic Branding.
- Published in:
- Journal of Business Diversity, 2024, v. 24, n. 3, p. 109, doi. 10.33423/jbd.v24i3.7322
- By:
- Publication type:
- Article
The Mediation Role of City Brand Love in the Relationship Between the Influence of Destination Image and Experiential Value of Visitation on Revisit Intention and its Implications on CSR Practices.
- Published in:
- Grenze International Journal of Engineering & Technology (GIJET), 2024, v. 10, n. 2,Part 3, p. 2867
- By:
- Publication type:
- Article
To Study the Effectiveness & Perception Towards Celebrity Endorsement Across all Customer Gender Group.
- Published in:
- Adhyayan: A Journal of Management Sciences, 2024, v. 14, n. 1, p. 1, doi. 10.21567/adhyayan.v14i1.01
- By:
- Publication type:
- Article
The Mediating Role of Brand Love between Brand Personality and Brand Loyalty: A Study on SMEs Traditional Woven Fabric in Indonesia.
- Published in:
- Journal of Entrepreneurship & Business, 2024, v. 12, n. 2, p. 132, doi. 10.17687/jeb.v12i2.1380
- By:
- Publication type:
- Article
Consumer Hypocrisy in Relationships with Brands.
- Published in:
- Brazilian Business Review (Portuguese Edition), 2024, v. 21, n. 6, p. 1, doi. 10.15728/bbr.2022.1456.en
- By:
- Publication type:
- Article
Consumer Hypocrisy in Relationships with Brands.
- Published in:
- Brazilian Business Review (English Edition), 2024, v. 21, n. 6, p. 1, doi. 10.15728/bbr.2022.1456.en
- By:
- Publication type:
- Article
Social Media Optimization for Branding MSMEs.
- Published in:
- Dinasti International Journal of Digital Business Management (DIJDBM), 2024, v. 5, n. 6, p. 1198, doi. 10.38035/dijdbm.v5i6.3528
- By:
- Publication type:
- Article
Mercantilización de los cuerpos de las mujeres en los medios de comunicación para jóvenes rebeldes: el "capital de la transgresi".
- Published in:
- Investigaciones Feministas, 2023, v. 14, n. 1, p. 143, doi. 10.5209/infe.81595
- By:
- Publication type:
- Article
IL LINGUAGGIO PUBBLICITARIO AI TEMPI DEL COVID.
- Published in:
- Annual Review of the Faculty of Philosophy / Godisnjak Filozofskog Fakulteta, 2024, v. 49, n. 4, p. 238, doi. 10.19090/gff.v49i4.2499
- By:
- Publication type:
- Article
Balancing Tradition and Modernity: The Brand Personality of Santiniketan as a Tourist Destination.
- Published in:
- 2024
- By:
- Publication type:
- Case Study
Exploring employee engagement in internal branding: a case study of commercial banks in Urban Masvingo.
- Published in:
- International Journal of Research in Business & Social Science, 2024, v. 13, n. 7, p. 230, doi. 10.20525/ijrbs.v13i7.3785
- By:
- Publication type:
- Article
Finding the Right Voice: How CEO Communication on the Russia–Ukraine War Drives Public Engagement and Digital Activism.
- Published in:
- Journal of Public Policy & Marketing, 2025, v. 44, n. 1, p. 140, doi. 10.1177/07439156241230910
- By:
- Publication type:
- Article
BMW Is Powerful, Beemer Is Not: Nickname Branding Impairs Brand Performance.
- Published in:
- Journal of Marketing, 2025, v. 89, n. 1, p. 135, doi. 10.1177/00222429241266586
- By:
- Publication type:
- Article
Enhancing Visual Communication and Consumer Choices. A Theoretical Overview on the Role of Packaging in the Decision-Making Process.
- Published in:
- Styles of Communication, 2023, v. 15, n. 2, p. 113, doi. 10.31178/SC.15.2.06
- By:
- Publication type:
- Article
Funktionsverlagerungen nebst Renditekennziffern RoCE, RoS und RoI zur planerischen Verrechnungspreisbestimmung im Rahmen eines APA-Verfahrens — Eine kritische Analyse und Lösungsansätze für die Praxis.
- Published in:
- Die Unternehmensbesteuerung (Ubg), 2024, v. 17, n. 12, p. 672, doi. 10.9785/ubg-2024-171203
- By:
- Publication type:
- Article
THE TRIADIC NEXUS: UNDERSTANDING THE INTERPLAY AND SEMANTIC BOUNDARIES BETWEEN PLACE IDENTITY, PLACE IMAGE, AND PLACE REPUTATION.
- Published in:
- Folia Geographica, 2024, v. 66, n. 1, p. 69
- By:
- Publication type:
- Article
RETRACTED ARTICLE: Application of rapid detection of video behavior in urban brand communication and network promotion.
- Published in:
- 2024
- By:
- Publication type:
- Correction Notice
Graph-basedmethods for discrete choice.
- Published in:
- Network Science, 2024, v. 12, n. 1, p. 21, doi. 10.1017/nws.2023.20
- By:
- Publication type:
- Article
Training Model for Improving the Competence of MSME Human Resources in Responding to the New Customer Path and Brand Strategy Product for Creative Economy Sector (Survey on MSMEs in West Java Province, Case Study of Bandung Regency).
- Published in:
- Quality - Access to Success, 2024, v. 25, n. 203, p. 289, doi. 10.47750/QAS/25.203.30
- By:
- Publication type:
- Article
A study to Chinese domestic luxury visual brand logo: From domestic to global.
- Published in:
- Journal of Graphic Engineering & Design (JGED), 2024, v. 15, n. 4, p. 19, doi. 10.24867/JGED-2024-4-019
- By:
- Publication type:
- Article
Empowered by representation: How plus‐size models create brand evangelists.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 1, p. 236, doi. 10.1002/mar.22122
- By:
- Publication type:
- Article
Brand Value on the Ukrainian Dairy Market: Innovative Assessment Methodology and Development of Marketing Strategies.
- Published in:
- Economics: Innovative & Economic Research Journal / Casopis za Ekonomsku Teoriju i Analizu, 2024, v. 12, n. 3, p. 133, doi. 10.2478/eoik-2024-0043
- By:
- Publication type:
- Article
Echtzeit-Analyse von Markenkommunikation mit Hilfe von KI.
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2024, v. 70, n. 4, p. 49
- By:
- Publication type:
- Article
A MÁRKAÉRTÉK BEMUTATÁSÁNAK KIHÍVÁSAI – TECHNOLÓGIAI ÉS LUXUSMÁRKÁK EMPIRIKUS VIZSGÁLATA.
- Published in:
- Vezetéstudomány / Budapest Management Review, 2024, p. 30, doi. 10.14267/VEZTUD.2024.KSZ.03
- By:
- Publication type:
- Article
Engaging in Fashion Take-Back Programs: The Role of Loyalty and Perceived Benefits from a Social Exchange Perspective.
- Published in:
- Sustainability (2071-1050), 2024, v. 16, n. 22, p. 10031, doi. 10.3390/su162210031
- By:
- Publication type:
- Article
Operational Strategy Analysis of Fashion Brands to Develop Digital Assets Under the Sustainability Goals.
- Published in:
- Systems, 2024, v. 12, n. 11, p. 449, doi. 10.3390/systems12110449
- By:
- Publication type:
- Article
A new blueprint for powerful and authentic personal branding.
- Published in:
- Performance Improvement, 2008, v. 47, n. 6, p. 34, doi. 10.1002/pfi.20007
- By:
- Publication type:
- Article
Estimating organic premiums in the US fluid milk market.
- Published in:
- Renewable Agriculture & Food Systems, 2009, v. 24, n. 3, p. 197, doi. 10.1017/S1742170509002579
- By:
- Publication type:
- Article
Japan's Nation Branding.
- Published in:
- Economy, Culture & History Japan Spotlight Bimonthly, 2010, v. 29, n. 4, p. 35
- By:
- Publication type:
- Article
PUBLIC LIBRARIES AND MARKETING.
- Published in:
- Kentucky Libraries, 2014, v. 78, n. 3, p. 6
- By:
- Publication type:
- Article
The Swiss National Brand.
- Published in:
- University of Auckland Business Review, 2011, v. 14, n. 1, p. 16
- Publication type:
- Article
Re-launching the New Zealand Wine Growers branding strategy.
- Published in:
- University of Auckland Business Review, 2011, v. 14, n. 1, p. 15
- Publication type:
- Article
National Branding for New Zealand Exports.
- Published in:
- University of Auckland Business Review, 2011, v. 14, n. 1, p. 7
- By:
- Publication type:
- Article
Case Study: Inspiring Good Times.
- Published in:
- 2007
- Publication type:
- Case Study
The importance of being branded.
- Published in:
- University of Auckland Business Review, 2007, v. 9, n. 2, p. 56
- By:
- Publication type:
- Article
Technical education builds our brand and your skills.
- Published in:
- Tribology & Lubrication Technology, 2013, v. 69, n. 2, p. 7
- By:
- Publication type:
- Article
Spreading our brand globally.
- Published in:
- Tribology & Lubrication Technology, 2011, v. 67, n. 4, p. 4
- By:
- Publication type:
- Article
MODELLING THE NEW BRAND EQUITY OF DESTINATION THEORY AND TRAVEL INTENTION: AN EMPIRICAL STUDY FROM VIETNAM.
- Published in:
- Tourism & Hospitality Management, 2023, v. 29, n. 3, p. 349, doi. 10.20867/thm.29.3.3
- By:
- Publication type:
- Article
OVERTOURISM AND DESTINATION BRANDING: THE MEDIATING ROLE OF FUNCTIONAL AND EMOTIONAL VALUES AMONG TOURISTS.
- Published in:
- Tourism & Hospitality Management, 2023, v. 29, n. 2, p. 303, doi. 10.20867/thm.29.2.9
- By:
- Publication type:
- Article
COUNTRY IMAGE AND RECREATIONAL TOURISM TRAVEL MOTIVATION: THE MEDIATING EFFECT OF SOUTH AFRICA'S PLACE BRAND DIMENSIONS.
- Published in:
- Tourism & Hospitality Management, 2022, v. 28, n. 3, p. 519, doi. 10.20867/thm.28.3.2
- By:
- Publication type:
- Article
CONCEPTUALISING TOURIST BASED BRAND-EQUITY PYRAMID: AN APPLICATION OF KELLER BRAND PYRAMID MODEL TO DESTINATIONS.
- Published in:
- Tourism & Hospitality Management, 2017, v. 23, n. 1, p. 119, doi. 10.20867/thm.23.1.1
- By:
- Publication type:
- Article
EDITORIAL.
- Published in:
- Tourism & Hospitality Management, 2013, v. 19, n. 2, p. 149
- By:
- Publication type:
- Article
UMBRELLA BRANDING IN TOURISM -- MODEL REGIONS OF ISTRIA AND DALMATIA.
- Published in:
- Tourism & Hospitality Management, 2013, v. 19, n. 2, p. 201, doi. 10.20867/thm.19.2.4
- By:
- Publication type:
- Article
COMPETITIVENESS OF KVARNER REGION: CHALLENGES FOR DESTINATION MANAGEMENT AND BRANDING.
- Published in:
- Tourism & Hospitality Management, 2013, v. 19, n. 2, p. 217, doi. 10.20867/thm.19.2.5
- By:
- Publication type:
- Article