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MARKET MAVENISM.
- Published in:
- Gadjah Mada International Journal of Business, 2009, v. 11, n. 1, p. 21, doi. 10.22146/gamaijb.5540
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- Article
Segmentation of Information Systems Users: The Finite Mixture Partial Least Squares Method.
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- Journal of Organizational & End User Computing, 2013, v. 25, n. 4, p. 1, doi. 10.4018/joeuc.2013100101
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- Publication type:
- Article
Privacy, Personalization, and Price Discrimination.
- Published in:
- Journal of the European Economic Association, 2021, v. 19, n. 2, p. 1342, doi. 10.1093/jeea/jvaa027
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- Article
Talking Race, Marketing Culture: The Racial Habitus In and Out of Apartheid.
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- Social Problems, 2010, v. 57, n. 2, p. 294, doi. 10.1525/sp.2010.57.2.294
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- Article
Commentary on 'entry into new market segments in mature industries: Endogenous and exogenous segmentation in the U.S. brewing industry' by A. Swaminathan.
- Published in:
- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 1998, v. 19, n. 4, p. 405, doi. 10.1002/(SICI)1097-0266(199804)19:4<405::AID-SMJ986>3.0.CO;2-7
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- Publication type:
- Article
Entry into new market segments in mature industries: Endogenous and exogenous segmentation in the U.S. brewing industry.
- Published in:
- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 1998, v. 19, n. 4, p. 389, doi. 10.1002/(SICI)1097-0266(199804)19:4<389::AID-SMJ973>3.0.CO;2-0
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- Publication type:
- Article
STRATEGY AND ORGANIZATIONAL EVOLUTION.
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- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 1993, v. 14, p. 131, doi. 10.1002/smj.4250141011
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- Article
NEW VENTURE STRATEGIES: THEORY DEVELOPMENT WITH AN EMPIRICAL BASE.
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- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 1994, v. 15, n. 1, p. 21, doi. 10.1002/smj.4250150103
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- Publication type:
- Article
NEW VENTURE STRATEGIES: AN EMPIRICAL IDENTIFICATION OF EIGHT 'ARCHETYPES' OF COMPETITIVE STRATEGIES FOR ENTRY.
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- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 1990, v. 11, n. 6, p. 447, doi. 10.1002/smj.4250110604
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- Publication type:
- Article
Key information sources influencing prospective students' university choice: A South African perspective.
- Published in:
- South African Journal of Higher Education, 2013, v. 27, n. 4, p. 920
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- Article
Equidad y Geografía de las Oportunidades en México: La Distribución Territorial de los Mercados de Educación Superior en Oaxaca.
- Published in:
- Education Policy Analysis Archives / Archivos Analíticos de Políticas Educativas / Arquivos Analíticos de Políticas Educativas, 2023, v. 31, n. 77-79, p. 1, doi. 10.14507/epaa.31.7269
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- Publication type:
- Article
Finite Mixture Models in Market Segmentation: A Review and Suggestions for Best Practices.
- Published in:
- Electronic Journal of Business Research Methods, 2013, v. 11, n. 1, p. 2
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- Publication type:
- Article
Segmenting the Wine Market Based on Price: Hedonic Regression when Different Prices mean Different Products.
- Published in:
- Journal of Agricultural Economics, 2007, v. 58, n. 3, p. 454, doi. 10.1111/j.1477-9552.2007.00118.x
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- Publication type:
- Article
Realigning Business Strategy to Cater to Customers with Disability (CwD) in the Indian Context.
- Published in:
- Vikalpa: The Journal for Decision Makers, 2015, v. 40, n. 2, p. 121, doi. 10.1177/0256090915590334
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- Publication type:
- Article
On the Evolution of Inter- and Intraregional Linkages to Middle East and North African Capital Markets.
- Published in:
- Quarterly Journal of Business & Economics, 2004, v. 43, n. 1/2, p. 21
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- Article
Local Lending Markets: What a Small Business Owner/Manager Needs to Know.
- Published in:
- Quarterly Journal of Business & Economics, 2000, v. 39, n. 2, p. 61
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- Publication type:
- Article
Testing for Segmentation in the Term Structure: Operation Twist Revisited.
- Published in:
- Quarterly Journal of Business & Economics, 2000, v. 39, n. 1, p. 3
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- Publication type:
- Article
Tax-Induced Segmentation in the Tax Exempt Securities Market.
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- Quarterly Journal of Business & Economics, 1998, v. 37, n. 4, p. 27
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- Publication type:
- Article
The globalization of dental care: An opportunity for Croatian tourism.
- Published in:
- Tourism (13327461), 2009, v. 57, n. 2, p. 193
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- Publication type:
- Article
Opportunities for developing communist heritage tourism in Bulgaria.
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- Tourism (13327461), 2009, v. 57, n. 2, p. 177
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- Publication type:
- Article
Middle-up-down and top-down approaches: Strategy implementation, uncertainty, structure, and foodservice segment.
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- Tourism (13327461), 2006, v. 54, n. 4, p. 385
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- Publication type:
- Article
Activity-based market segmentation: a behavioural approach.
- Published in:
- Tourism (13327461), 2005, v. 53, n. 3, p. 259
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- Publication type:
- Article
Selling Translation Rights.
- Published in:
- Publishing Research Quarterly, 2008, v. 24, n. 4, p. 285, doi. 10.1007/s12109-008-9089-4
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- Publication type:
- Article
The Blog Phenomenon and the Book Publishing Industry.
- Published in:
- Publishing Research Quarterly, 2006, v. 22, n. 2, p. 3, doi. 10.1007/s12109-006-0012-6
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- Publication type:
- Article
The Asian American Market for Publishers in the United States.
- Published in:
- Publishing Research Quarterly, 2003, v. 19, n. 3, p. 60, doi. 10.1007/s12109-003-0034-2
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- Publication type:
- Article
Special Issue from the 2nd International Conference on Logistics, Informatics and Service Science (LISS 2012).
- Published in:
- Journal of Electronic Commerce in Organizations, 2013, v. 11, n. 2, p. 1
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- Publication type:
- Article
A New User Segmentation Model for E-Government.
- Published in:
- Journal of Electronic Commerce in Organizations, 2013, v. 11, n. 2, p. 1, doi. 10.4018/jeco.2013040101
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- Publication type:
- Article
A persuasive-based latent class segmentation analysis of luxury brand websites.
- Published in:
- Electronic Commerce Research, 2016, v. 16, n. 3, p. 401, doi. 10.1007/s10660-016-9212-0
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- Publication type:
- Article
A honeybee-mating approach for cluster analysis.
- Published in:
- International Journal of Advanced Manufacturing Technology, 2008, v. 38, n. 7/8, p. 809, doi. 10.1007/s00170-007-1132-7
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- Article
Positioning Hospitals: A Model for Regional Hospitals.
- Published in:
- Journal of Health Care Marketing, 1993, v. 13, n. 1, p. 40
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- Publication type:
- Article
Measuring Product Meaning for Prescribed Medication Using a Means-End Chain Model.
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- Journal of Health Care Marketing, 1992, v. 12, n. 1, p. 48
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- Publication type:
- Article
The Impact of Situational Factors on Health Care Preferences: Exploring the Prospect of Situationally Based Segmentation.
- Published in:
- Journal of Health Care Marketing, 1991, v. 11, n. 2, p. 41
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- Publication type:
- Article
Segmenting the Antihistamine Market: An Investigation of Consumer Preferences.
- Published in:
- Journal of Health Care Marketing, 1990, v. 10, n. 3, p. 23
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- Publication type:
- Article
Health Care Consumption and Consumer Social Class: A Different Look at the Patient.
- Published in:
- Journal of Health Care Marketing, 1989, v. 9, n. 3, p. 15
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- Publication type:
- Article
Segmenting Hospitals for Improved Management Strategy.
- Published in:
- Journal of Health Care Marketing, 1989, v. 9, n. 3, p. 45
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- Publication type:
- Article
FOUR MOTIVATIONS FOR CHARITABLE GIVING: IMPLICATIONS FOR MARKETING STRATEGY TO ATTRACT MONETARY DONATIONS FOR MEDICAL RESEARCH .
- Published in:
- Journal of Health Care Marketing, 1988, v. 8, n. 2, p. 31
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- Publication type:
- Article
Determinant Attributes in Formulation of Attitudes Toward Four Health Care Systems.
- Published in:
- Journal of Health Care Marketing, 1988, v. 8, n. 2, p. 25
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- Publication type:
- Article
Preference Segmentation of Health Care Services: The Old-Fashioneds, Value Conscious, Affluents, and Professional Want-It-Alls.
- Published in:
- Journal of Health Care Marketing, 1988, v. 8, n. 2, p. 14
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- Publication type:
- Article
A PRESCRIPTION FOR OVERCOMING THE MARKETING FAILURES OF MRI SELLERS.
- Published in:
- Journal of Health Care Marketing, 1987, v. 7, n. 2, p. 70
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- Publication type:
- Article
Marketing Strategies to Consider in Planning Your Campaign.
- Published in:
- 1987
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- Publication type:
- Abstract
HOSPITAL-BASED HOME HEALTH CARE PROGRAMS: A DESCRIPTIVE STUDY.
- Published in:
- Journal of Health Care Marketing, 1987, v. 7, n. 2, p. 25
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- Publication type:
- Article
HOSPITAL BENEFIT SEGMENTATION.
- Published in:
- Journal of Health Care Marketing, 1986, v. 6, n. 4, p. 26
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- Publication type:
- Article
MARKET SEGMENTATION AND STRATEGIC GROWTH OPPORTUNITIES FOR HOSPITALS.
- Published in:
- Journal of Health Care Marketing, 1986, v. 6, n. 2, p. 2
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- Publication type:
- Article
MARKETING AMBULATORY CARE TO WOMEN: A SEGMENTATION APPROACH.
- Published in:
- Journal of Health Care Marketing, 1985, v. 5, n. 2, p. 19
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- Publication type:
- Article
ROLE OF REFERENT SELECTION IN PRIMARY CARE PROVIDER CHOICE AND SATISFACTION.
- Published in:
- Journal of Health Care Marketing, 1984, v. 4, n. 3, p. 27
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- Publication type:
- Article
ON THE DEVELOPMENT OF MARKETING SKILLS.
- Published in:
- 1984
- By:
- Publication type:
- Editorial
MARKETING STUDY INTERVIEWS: A CASE STUDY.
- Published in:
- Journal of Health Care Marketing, 1983, v. 3, n. 4, p. 53
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- Publication type:
- Article
IDENTIFYING CONSUMER SEGMENTS IN HEALTH SERVICES MARKETS: AN APPLICATION OF CONJOINT AND CLUSTER ANALYSES TO THE AMBULATORY CARE PHARMACY MARKET.
- Published in:
- Journal of Health Care Marketing, 1983, v. 3, n. 3, p. 22
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- Publication type:
- Article
AN ANALYSIS OF THE HEALTH CARE NEEDS OF THE HEARING IMPAIRED: FROM HEARING AIDS TO MICROCOMPUTERS.
- Published in:
- Journal of Health Care Marketing, 1983, v. 3, n. 1, p. 13
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- Publication type:
- Article
THE SATISFIED CONSUMER: SERVICE RETURN BEHAVIOR IN THE HOSPITAL OBSTETRICS MARKET.
- Published in:
- Journal of Health Care Marketing, 1982, v. 2, n. 4, p. 25
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- Publication type:
- Article