Works matching Global Marketing

Results: 5000

Atrakcyjność studiów International Marketing na Wydziale Studiów Międzynarodowych i Politologicznych Uniwersytetu Łódzkiego dla studentów z krajów byłego ZSRR.

Published in:

Eastern Review, 2022, v. 11, p. 125, doi. 10.18778/1427-9657.11.09

By:

Domański, Tomasz

Publication type:

Article

GLOBAL MARKETING STRATEGY: THE CASE OF A BORN GLOBAL SOFTWARE FIRM IN COLOMBIA.

Published in:

Revista Ciencias Estratégicas, 2010, v. 18, n. 24, p. 271

By:

Fuerst, Sascha

Publication type:

Article

ESTRATÉGIAS DE MARKETING GLOBAL NA INTERNACIONALIZAÇÃO DE FRANQUIAS BRASILEIRAS.

Published in:

Revista de Administraçãao da UNIMEP, 2015, v. 13, n. 3, p. 184, doi. 10.15600/1679-5350/rau.v13n3p184-206

By:

Valéria Rocha, Thelma;
Eugênio Spers, Eduardo;
de Andrade Peixoto Camargo, Maria Adriana;
Motta Romeiro Khauaja, Daniela;
Atala Mendes Pires, Debora

Publication type:

Article

MARKETING GLOCAL, PENSAR GLOBALMENTE E AGIR LOCALMENTE: UMA ESTRATÉGIA DE MARKETING INTERNACIONAL.

Published in:

Revista Percurso, 2016, v. 2, n. 19, p. 52

By:

DAMICO FONSECA, KARINA MARIA MEHL;
MANSUR, SANDRO GIBRAN

Publication type:

Article

MARKETING GLOCAL, PENSAR GLOBALMENTE E AGIR LOCALMENTE: UMA ESTRATÉGIA DE MARKETING INTERNACIONAL.

Published in:

Revista Percurso, 2016, v. 17, n. 1, p. 52

By:

Mehl Damico Fonseca, Karina Maria;
Mansur, Sandro Gibran

Publication type:

Article

دور الصورة الذهنية يف تعزيز التسويق الدويل للمنتوج احمللي.

Published in:

Al Bashaer Economic Journal, 2021, v. 7, n. 3, p. 581

By:

صادق زهراء

Publication type:

Article

Kroskulturne specifičnosti međunarodnih marketinških komunikacija na vebsajtu i društvenim medijima.

Published in:

Marketing (0354-3471), 2018, v. 49, n. 2, p. 69

By:

Mitić, Sanja

Publication type:

Article

ULUSLARARASI PAZARLAMA KARMASI STRATEJİLERİNİN İHRACAT PERFORMANSI ÜZERİNDEKİ ETKİSİ: SEKTÖRLER ARASI KARŞILAŞTIRMA.

Published in:

Istanbul Commerce University Journal of Social Sciences / İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi, 2019, v. 18, n. 35, p. 433

By:

SAĞLAM, Mehmet;
PİRTİNİ, Serdar

Publication type:

Article

以“虚”促实,虚拟数字人技术赋能外贸营销探索研究.

Published in:

Journal of Hubei Open Vocational College, 2024, v. 37, n. 12, p. 160, doi. 10.3969/j.issn.2096-711Χ.2024.12.058

By:

黄炫洲

Publication type:

Article

ІНСТРУМЕНТАРІЙ МІЖНАРОДНОГО МАРКЕТИНГУ ДЛЯ СУЧАСНОГО АНАЛІЗУ ГЛОБАЛЬНИХ РИНКІВ

Published in:

Financial Space, 2019, v. 34, n. 2, p. 101, doi. 10.18371/fp.2(34).2019.183580

By:

АДВОКАТОВА, Надія Олександрівна;
БОЯРЧУК, А. І.

Publication type:

Article

EVOLUÇÃO HISTÓRICA DA PESQUISA EM MARKETING INTERNACIONAL NO BRASIL.

Published in:

Revista de Ciências da Administração, 2013, v. 14, n. 35, p. 124, doi. 10.5007/2175-8077.2013v15n35p124

By:

Galvão, Franciani Fernandes;
Steiner Neto, Pedro José

Publication type:

Article

USKLAĐIVANJE ELEMENATA MEĐUNARODNOG MARKETINGA.

Published in:

Business Consultant / Poslovni Konsultant, 2013, v. 5, n. 28, p. 69

By:

Idriz,, Ćosić

Publication type:

Article

International marketing research and its impact on improving the marketing economic enterprises-Case study ORSIM Company-performance of.

Published in:: Journal of Economics & Finance (2437-0630), 2023, v. 9, n. 1, p. 18
Publication type:: Article

ا دسوقً الدولي خٌَدمات ؿبر ا إ لن ن ترت في ؾ ةَة م الدول ا أ لوروت ةَ في ا فًترة 1995-2017 : ا فًرص وا أ لثر.

Published in:

Journal of Economics & Finance (2437-0630), 2019, v. 5, n. 1, p. 154

By:

ىاني ؾحدالمالك;
مخبر جس يَر المؤ&#1587

Publication type:

Article

مكانة وظيفة التسويق الدولي يف املؤسسات الصغرية واملتوسطة دراسة حالة قطاع الصناعات الغذائية.

Published in:

Roa Iktissadia Review, 2021, v. 11, n. 1, p. 325

By:

أحالم بن عمارة;
فضيل فارس

Publication type:

Article

تطبيق الخرائط المعرفية الضبابية في تحديد المؤشرات الفعالة في مجال التسويق العالمي.

Published in:

New Marketing Research Journal, 2020, v. 10, n. 2, p. 85, doi. 10.22108/nmrj.2020.119978.1939

By:

حميد شهبندر زاده;
Nabavizadeh, Forough;
بيده اسلامي;
فاطمه خاج

Publication type:

Article

Integrating Cross-Cultural Marketing Research Training in International Business Education Programs: It's Time, and Here's Why and How.

Published in:

Journal of Teaching in International Business, 2012, v. 23, n. 2, p. 145, doi. 10.1080/08975930.2012.718706

By:

Taylor, RuthLesher;
Brodowsky, GlenH.

Publication type:

Article

AKTIVNOSTI UNAPREĐENјA PRODAJE U KONCEPTU GLOBALNOG MARKETINGA.

Published in:

Economy & Market Communication Review / Casopis za Ekonomiju i Trzisne Komunikacije, 2015, v. 5, n. 2, p. 253, doi. 10.7251/EMC1502253G

By:

Grubor, Aleksandar;
Đokić, Nenad;
Milićević, Nikola

Publication type:

Article

ZNAČAJ KULTURE U MEĐUNARODNOM MARKETINGU.

Published in:

Economy & Market Communication Review / Casopis za Ekonomiju i Trzisne Komunikacije, 2014, v. 4, n. 1, p. 44, doi. 10.7251/EMC1401044DJ

By:

Đokić, Maja;
Gardašević, Jovana

Publication type:

Article

International Marketing as a Field of Study: A Critical Assessment of Earlier Development and a Look Forward.

Published in:

Journal of International Marketing, 2005, v. 13, n. 4, p. 1, doi. 10.1509/jimk.2005.13.4.1

By:

Cavusgil, S. Tamer;
Deligonul, Seyda;
Yaprak, Attila

Publication type:

Article

تعزيز السمعة األكبدميية جلبمعة بنهب بني حتمية التسىيق الذويل للخذمبت التعليمية وضرورة تنمية اجلذارات الرقمية ألعضبء هيئة التذريس (دراسة ميذانية).

Published in:

Journal of Education - Sohag University, 2024, v. 117, n. 117, p. 1009, doi. 10.12816/EDUSOHAG.2024.

By:

صخز حمند أبٌراضٓ

Publication type:

Article

International Marketing Ethics: A Literature Review and Research Agenda.

Published in:

Journal of Business Ethics, 2018, v. 148, n. 4, p. 703, doi. 10.1007/s10551-015-2958-9

By:

Javalgi, Rajshekhar G.;
Russell, La Toya M.

Publication type:

Article

THE INTERNATIONAL MARKETING AND THE RESOURCE-BASED THEORY AN ANALYSIS OF THE THEORY CONTRIBUTION TO THE INTERNATIONAL MARKETING FIELD.

Published in:

Revista Eletrônica de Estratégia & Negócios, 2019, v. 12, n. 2, p. 142, doi. 10.19177/reen.v12e22019142-170

By:

Antonio, Paloma;
Gattermann Perin, Marcelo

Publication type:

Article

TARPTAUTINIS MARKETINGAS PLĖTOJANT LEIDYBOS VERSLĄ.

Published in:

Science: Future of Lithuania / Mokslas: Lietuvos Ateitis, 2015, v. 7, n. 2, p. 179, doi. 10.3846/mla.2015.743

By:

CHLIVICKAS, Eugenijus;
LEŠČINSKAITĖ, Laura

Publication type:

Article

TARPTAUTINIAI SPORTO RENGINIAI: RINKODAROS TOBULINIMAS.

Published in:

Science: Future of Lithuania / Mokslas: Lietuvos Ateitis, 2014, v. 6, n. 1, p. 83, doi. 10.3846/mla.2014.11

By:

Kerzaitė, Margarita;
Melnikas, Borisas

Publication type:

Article

Strategy fit and performance consequences of international marketing standardization.

Published in:

Strategic Management Journal (Wiley-Blackwell) - 1980 to 2009, 2006, v. 27, n. 9, p. 867, doi. 10.1002/smj.549

By:

Katsikeas, Constantine S.;
Samiee, Saeed;
Theodosiou, Marios

Publication type:

Article

Standardisation versus adaptation in international marketing of Polish companies operating in foreign markets: The case of Maspex.

Published in:

International Entrepreneurship Review, 2025, v. 11, n. 1, p. 57, doi. 10.15678/IER.2025.1101.04

By:

Milka, Paweł;
Garncarz, Jakub

Publication type:

Article

ENTRY METHODS AND INTERNATIONAL MARKETING DECISION MAKING: AN EMPIRICAL INVESTIGATION.

Published in:

International Journal of Business Studies, 2005, v. 13, n. 1, p. 87

By:

Vrontis, Demetris;
Kitchen, Philip J.

Publication type:

Article

Modelo de marketing internacional desde las funciones de la economía política para el comercio exterior.

Published in:

Revista de Ciencias Sociales (13159518), 2022, v. 28, n. 4, p. 137

By:

Silveira-Pérez, Yahilina;
Sanabria-Navarro, José Ramón;
Barrios Pacheco, Elkin Dario

Publication type:

Article

ESTRATÉGIAS DE MARKETING INTERNACIONAL E A RELAÇÃO COM A PERFORMANCE EXPORTADORA E ORIENTAÇÃO PARA MERCADO EXTERNO.

Published in:

Internext: Revista Electrônica de Negócios Internacionais da ESPM, 2009, v. 4, n. 2, p. 1

By:

Dalmoro, Marlon

Publication type:

Article

A FRAMEWORK FOR THE DEVELOPMENT OF INTERNATIONAL MARKETING IN SPORT.

Published in:

Management & Marketing Journal, 2021, v. 19, n. 1, p. 82

By:

MILOVIC, Boris;
VOJVODIC, Maksim

Publication type:

Article

A Proposal of the Model of International Marketing Research as Information Basis in Game Theory.

Published in:

Economic Analysis (0013-3213), 2018, v. 51, n. 1/2, p. 18, doi. 10.28934/ea.18.51.12.pp18-36

By:

Stanetić, Vedran

Publication type:

Article

Hierarchical Linear Modeling in International Marketing Research: A Review with an Application on Innovation and Export in China.

Published in:

Frontiers of Business Research in China, 2015, v. 9, n. 2, p. 135, doi. 10.3868/s070-004-015-0007-0

By:

Xiaohui Yuan;
Ziliang Deng;
Jean, Ruer-Jer Bryan;
Daekwan Kim

Publication type:

Article

Knowledge structure in international marketing: a multi-method bibliometric analysis.

Published in:

Journal of the Academy of Marketing Science, 2012, v. 40, n. 2, p. 364, doi. 10.1007/s11747-011-0296-8

By:

Samiee, Saeed;
Chabowski, Brian

Publication type:

Article

TARPTAUTINIO MARKETINGO STRATEGIJOS STANDARTIZACIJOS/ADAPTACIJOS, PSICHOLOGINIO ATSTUMO IR ĮMONĖS VEIKLOS EFEKTYVUMO SĄSAJOS.

Published in:

Economics & Management, 2011, v. 16, p. 1337

By:

Virvilaitė, Regina;
Šeinauskienė, Beata;
Petrauskas, Kęstutis

Publication type:

Article

ADAPTATION OF INTERNATIONAL MARKETING COMMUNICATION MIX IN EXPORTER COMPANIES OF LATVIA.

Published in:

Economic Science for Rural Development Conference Proceedings, 2016, n. 43, p. 181

By:

Puke, Ieva;
Batraga, Anda

Publication type:

Article

INTEGRATING STANDARDISATION/ADAPTATION IN INTERNATIONAL MARKETING STRATEGIES: COMPANIES IN LATVIA.

Published in:

Economic Science for Rural Development Conference Proceedings, 2015, n. 40, p. 27

By:

Batraga, Anda;
Pūķe, Ieva

Publication type:

Article

A Meta-Analysis of Studies on the Determinants of Standardization and Localization of International Marketing and Advertising Strategies.

Published in:

Journal of International Consumer Marketing, 2007, v. 19, n. 4, p. 109, doi. 10.1300/J046v19n04_06

By:

Hongsik John Cheon;
Chang-Hoan Cho;
Sutherland, John

Publication type:

Article

Punctuated epistemology in international marketing strategy: A Whiteheadian remedy.

Published in:

Marketing Theory, 2020, v. 20, n. 3, p. 363, doi. 10.1177/1470593119897938

By:

Poulis, Konstantinos

Publication type:

Article

APPROACHES TO ESSENCE INTERPRETATION OF INTERNATIONAL STRATEGY OF INDUSTRIAL ENTERPRISE MARKETING.

Published in:: 2014
Publication type:: Abstract

PREDICTING THE IMPACT OF CULTURAL VALUES AND SOCIOECONOMICS ON INTERNATIONAL CAUSE-RELATED MARKETING STRATEGIES.

Published in:

Journal of Business & Behavioral Sciences, 2022, v. 34, n. 1, p. 35

By:

Merz, Michael A.;
Merz, Miwa Y.

Publication type:

Article

Оцінка функціонування аеропортів та управління міжнародним маркетингом аеропортів.

Published in:

Economic Annals-XXI / Ekonomìčnij Časopis-XXI, 2015, n. 7/8, p. 71

By:

Крапко, О. М.;
Кліонський, О. М.

Publication type:

Article

CONCEPT OF INTERNATIONAL ECONOMIC SECURITY FORMATION BASED ON THE SYSTEM OF INTERNATIONAL MARKETING.

Published in:

Economic Annals-XXI / Ekonomìčnij Časopis-XXI, 2013, n. 11/12, p. 8

By:

Ilienko, Oksana

Publication type:

Article

МАРКЕТИНГОВЫЕ СТРАТЕГИИ РОССИЙСКИХ И ГЛОБАЛЬНЫХ БРЕНДОВ В УЗБЕКИСТАНЕ: ОСОБЕННОСТИ, ДРАЙВЕРЫ И БАРЬЕРЫ

Published in:

International Relations & International Law Journal / Seriâ Meždunarodnye Otnošeniâ & Meždunarodnoe Pravo, 2023, v. 103, n. 3, p. 87, doi. 10.26577/IRILJ.2023.v103.i3.09

By:

Соколова, Т. Д.;
Алексеева, A. М.

Publication type:

Article

Linking SME international marketing agility to new technology adoption.

Published in:

International Small Business Journal: Researching Entrepreneurship, 2022, v. 40, n. 7, p. 801, doi. 10.1177/02662426211054651

By:

Thoumrungroje, Amonrat;
Racela, Olimpia C

Publication type:

Article

Global Marketing Practices that Created Controversies and How They Could Possibly Be Avoided.

Published in:

International Journal of Management, Accounting & Economics, 2019, v. 6, n. 8, p. 640

By:

Hassan, Asiya;
Yazdanifard, Rashad

Publication type:

Article

Who creates international marketing agility? Diasporic agility guiding new market entry processes in emerging contexts.

Published in:

Thunderbird International Business Review, 2022, v. 64, n. 5, p. 443, doi. 10.1002/tie.22284

By:

Elo, Maria;
Silva, Susana

Publication type:

Article

Reassessing the Constructs Related to Technology Adoption Theories in the Global Marketing Domain in Light of the Emergence of GenAI.

Published in:

Journal of Global Marketing, 2024, v. 37, n. 5, p. 357, doi. 10.1080/08911762.2024.2412756

By:

Vrontis, Demetris;
Chaudhuri, Ranjan;
Chatterjee, Sheshadri

Publication type:

Article

Gender Entrepreneurship and Global Marketing.

Published in:

Journal of Global Marketing, 2017, v. 30, n. 3, p. 114, doi. 10.1080/08911762.2017.1316532

By:

Ratten, Vanessa

Publication type:

Article

The Effect of Cultural Distance on International Marketing Strategy: A Comparison of Cultural Distance and Managerial Perception Measures.

Published in:

Journal of Global Marketing, 2011, v. 24, n. 1, p. 18, doi. 10.1080/08911762.2011.545718

By:

Moon, TaeWon;
Park, SangIl

Publication type:

Article