Works matching DE "TARGETED advertising"
Results: 82
Data, Competition, and Digital Platforms.
- Published in:
- American Economic Review, 2024, v. 114, n. 8, p. 2553, doi. 10.1257/aer.20230478
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- Publication type:
- Article
Shedding light on 'dark' ads.
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- Continuum: Journal of Media & Cultural Studies, 2021, v. 35, n. 5, p. 761, doi. 10.1080/10304312.2021.1983258
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- Publication type:
- Article
Youth and Young Adult-targeted E-cigarette Warnings and Advertising Messages: An Experiment with Young Adults in the US.
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- Journal of Health Communication, 2022, v. 27, n. 8, p. 574, doi. 10.1080/10810730.2022.2138640
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- Publication type:
- Article
Molecular Roles of NADPH Oxidase-Mediated Oxidative Stress in Alzheimer's Disease: Isoform-Specific Contributions.
- Published in:
- International Journal of Molecular Sciences, 2024, v. 25, n. 22, p. 12299, doi. 10.3390/ijms252212299
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- Publication type:
- Article
Mike Smith: Targeted: How Technology is Revolutionizing Advertising and the Way Companies Reach Consumers.
- Published in:
- Publishing Research Quarterly, 2015, v. 31, n. 3, p. 232, doi. 10.1007/s12109-015-9419-2
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- Publication type:
- Article
Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out.
- Published in:
- Marketing Science, 2025, v. 44, n. 2, p. 390, doi. 10.1287/mksc.2023.0117
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- Publication type:
- Article
Targeted and Personalized Online Advertising in the Age of Artificial Intelligence (AI): A Literature Review and Research Agenda.
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- International Journal of Supply & Operations Management, 2025, v. 12, n. 1, p. 105, doi. 10.22034/ijsom.2024.110537.3205
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- Publication type:
- Article
Affirmative or negative: a study of the effectiveness of advertising sentence patterns on green advertisements.
- Published in:
- Current Psychology, 2024, v. 43, n. 44, p. 34199, doi. 10.1007/s12144-024-06894-6
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- Publication type:
- Article
Construction of the Information Dissemination Model and Calculation of User Influence Based on Attenuation Coefficient.
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- International Journal of Intelligent Systems, 2024, v. 2024, p. 1, doi. 10.1155/2024/2103945
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- Publication type:
- Article
Thinking With Care About Personal Data Profiling: A More-Than-Human Approach.
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- International Journal of Communication (19328036), 2020, v. 14, p. 3165
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- Publication type:
- Article
Remarks on the Right of Publicity: Theory and Scope.
- Published in:
- 2019
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- Publication type:
- Speech
There and Back: Vindicating the Listener's Interests in Targeted Advertising in the Internet Information Economy.
- Published in:
- Columbia Journal of Law & the Arts, 2018, v. 12, n. 1, p. 85
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- Publication type:
- Article
Authenticity Perceptions of Informational and Transformational Advertising: Decoding the Role of Construal Level Mindset.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 3, p. 817, doi. 10.1002/mar.22153
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- Publication type:
- Article
Walls have ears: Word‐of‐mouth diffusions in targeted promotions decrease targeted customer retention.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 12, p. 2711, doi. 10.1002/mar.21915
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- Publication type:
- Article
Consumer response to online behavioral advertising in a social media context: The role of perceived ad complicity.
- Published in:
- Psychology & Marketing, 2022, v. 39, n. 10, p. 1853, doi. 10.1002/mar.21703
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- Publication type:
- Article
Consumer Privacy Choices and (Un)Targeted Advertising Along the Purchase Journey.
- Published in:
- Journal of Marketing Research (JMR), 2023, v. 60, n. 5, p. 889, doi. 10.1177/00222437221140052
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- Publication type:
- Article
Optimal Microtargeting of Advertising.
- Published in:
- Journal of Marketing Research (JMR), 2023, v. 60, n. 3, p. 564, doi. 10.1177/00222437221116034
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- Publication type:
- Article
Variety Effects in Mobile Advertising.
- Published in:
- Journal of Marketing Research (JMR), 2022, v. 59, n. 4, p. 718, doi. 10.1177/00222437211056090
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- Publication type:
- Article
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 3, p. 401, doi. 10.1177/0022243718813987
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- Publication type:
- Article
Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 2, p. 310, doi. 10.1177/0022243718817513
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- Publication type:
- Article
A Meta-Analysis of Marketing Communication Carryover Effects.
- Published in:
- Journal of Marketing Research (JMR), 2017, v. 54, n. 6, p. 990, doi. 10.1509/jmr.13.0580
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- Publication type:
- Article
Building Agent-Based Decision Support Systems for Word-of-Mouth Programs: A Freemium Application.
- Published in:
- Journal of Marketing Research (JMR), 2017, v. 54, n. 5, p. 752, doi. 10.1509/jmr.15.0443
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- Publication type:
- Article
TV Viewing and Advertising Targeting.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 1, p. 99, doi. 10.1509/jmr.15.0421
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- Publication type:
- Article
Retention Futility: Targeting High-Risk Customers Might Be Ineffective.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 1, p. 80, doi. 10.1509/jmr.16.0163
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- Publication type:
- Article
The Economics of Social Media.
- Published in:
- Journal of Economic Literature, 2024, v. 62, n. 4, p. 1422, doi. 10.1257/jel.20241743
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- Publication type:
- Article
Improved targeted outdoor advertising based on geotagged social media data.
- Published in:
- Annals of GIS, 2017, v. 23, n. 4, p. 237, doi. 10.1080/19475683.2017.1382571
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- Publication type:
- Article
Book review: Jeremy Wade Morris. Podcasting.
- Published in:
- 2025
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- Publication type:
- Book Review
ECTOPIC: Autohistoria-teoría.
- Published in:
- Chicana/Latina Studies: The Journal of MALCS, 2024, v. 23, n. 2, p. 172
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- Publication type:
- Article
A practical privacy-preserving targeted advertising scheme for IPTV users.
- Published in:
- International Journal of Information Security, 2016, v. 15, n. 4, p. 335, doi. 10.1007/s10207-015-0296-7
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- Publication type:
- Article
Spatial Intelligence in E-Commerce: Integrating Mobile Agents with GISs for a Dynamic Recommendation System.
- Published in:
- Algorithms, 2025, v. 18, n. 1, p. 28, doi. 10.3390/a18010028
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- Publication type:
- Article
Proteomic analysis of APOEε4 carriers implicates lipid metabolism, complement and lymphocyte signaling in cognitive resilience.
- Published in:
- Molecular Neurodegeneration, 2024, v. 19, n. 1, p. 1, doi. 10.1186/s13024-024-00772-2
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- Publication type:
- Article
Dame tus likes para mentirte mejor.
- Published in:
- Debates IESA, 2018, v. 23, n. 4, p. 44
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- Publication type:
- Article
Mobilizing Millennial Voters with Targeted Internet Advertisements: A Field Experiment.
- Published in:
- Political Communication, 2019, v. 36, n. 3, p. 357, doi. 10.1080/10584609.2018.1548530
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- Publication type:
- Article
Unity Versus Uniformity: Effects of Targeted Advertising on Perceptions of Group Politics.
- Published in:
- Political Communication, 2017, v. 34, n. 4, p. 530, doi. 10.1080/10584609.2017.1288183
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- Publication type:
- Article
Too close for comfort: leveraging identity-based relevance through targeted health information backfires for Black Americans.
- Published in:
- Journal of Communication, 2023, v. 73, n. 5, p. 511, doi. 10.1093/joc/jqad022
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- Publication type:
- Article
The more you know...? How disclosures, persuasion knowledge training, and political fit impact Cognitive processing of targeted political ads.
- Published in:
- International Journal of Advertising, 2025, v. 44, n. 3, p. 516, doi. 10.1080/02650487.2024.2390760
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- Publication type:
- Article
The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites.
- Published in:
- International Journal of Advertising, 2019, v. 38, n. 2, p. 316, doi. 10.1080/02650487.2017.1419416
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- Publication type:
- Article
WMLinks: Wearable Smart Devices and Mobile Phones Linking through Bluetooth Low Energy (BLE) and WiFi Signals.
- Published in:
- Electronics (2079-9292), 2024, v. 13, n. 16, p. 3268, doi. 10.3390/electronics13163268
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- Publication type:
- Article
An Empirical Investigation of the Factors Affecting Social Media Advertisements on E-tailing in Odisha.
- Published in:
- Srusti Management Review, 2024, v. 17, n. 2, p. 291
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- Publication type:
- Article
Streaming Big Data Analysis for Real-Time Sentiment based Targeted Advertising.
- Published in:
- International Journal of Electrical & Computer Engineering (2088-8708), 2017, v. 7, n. 1, p. 402, doi. 10.11591/ijece.v7i1.pp402-407
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- Publication type:
- Article
DIGITAL DILEMMAS: EVALUATING THE ETHICS AND EFFICACY OF PERSONALISED POLITICAL ADVERTISING IN MODERN DEMOCRACIES.
- Published in:
- Communication Today, 2024, v. 15, n. 2, p. 30, doi. 10.34135/communicationtoday.2024.Vol.15.No.2.3
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- Publication type:
- Article
INFLUÊNCIA DO GÊNERO NA OFENSIVIDADE DE PRODUTOS CONTROVERSOS: UM ESTUDO NO BRASIL.
- Published in:
- Revista de Administraçãao da UNIMEP, 2022, v. 19, n. 6, p. 58
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- Publication type:
- Article
Direct Channel or Distribution Channel? The Role of Internet-Based Targeted Advertising With Vertical Differentiation in Distinct Channels.
- Published in:
- SAGE Open, 2024, v. 14, n. 4, p. 1, doi. 10.1177/21582440241286727
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- Publication type:
- Article
Game Over? Using (Not So) Innovative Interventions to Increase Digital Campaign Competence.
- Published in:
- Social Media + Society, 2024, v. 10, n. 3, p. 1, doi. 10.1177/20563051241279253
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- Publication type:
- Article
Targeted Advertising and Protection of Personal Data: Implementation in the Conditions of European Integration.
- Published in:
- Law, State & Telecommunications Review / Revista de Direito, Estado e Telecomunicações, 2024, v. 16, n. 1, p. 303, doi. 10.26512/lstr.v16i1.49305
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- Publication type:
- Article
FACTORS AFFECTING FACEBOOK ADVERTISEMENTS: EMPIRICAL STUDY.
- Published in:
- International Journal of Business, Marketing, & Decision Science, 2018, v. 11, n. 1, p. 124
- By:
- Publication type:
- Article
Factors Influencing Students' Decisions to Engage in International Education Opportunities Post-COVID.
- Published in:
- NACTA Journal, 2024, v. 68, n. 1, p. 83
- By:
- Publication type:
- Article
Message‐to‐person versus person‐to‐message: An alternative way to conceptualize personalized advertising.
- Published in:
- Psychology & Marketing, 2019, v. 36, n. 12, p. 1237, doi. 10.1002/mar.21272
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- Publication type:
- Article
Counter‐stereotypical products: Barriers to their adoption and strategies to overcome them.
- Published in:
- Psychology & Marketing, 2018, v. 35, n. 7, p. 493, doi. 10.1002/mar.21101
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- Publication type:
- Article
Editor's Note: Special Section on Data Mining for Smart Cities.
- Published in:
- Data Mining & Knowledge Discovery, 2018, v. 32, n. 3, p. 736, doi. 10.1007/s10618-018-0567-9
- Publication type:
- Article