Works matching DE "PRODUCT positioning"

Results: 497

Positioning of Domestic and Foreign Brands of Household Appliances from the Viewpoint of Consumers and Determining Their Willingness to Buy (Case Study: The Opinion of Women Aged 30-50 in Hamadan City on Buying Gas Stoves).

Published in:

Journal of Design Thinking, 2023, v. 4, n. 1, p. 1, doi. 10.22059/jdt.2023.368075.1107

By:

Omidvar, Golsa;
Merrikhpour, Zahra

Publication type:

Article

ANALYSIS OF SUCCESSFULLY BRAND POSITIONING & EXTENDING ON CUSTOMER ENGAGEMENT: A STUDY CASE OF UNIQLO RETAIL STORE.

Published in:

Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 10, p. 8961, doi. 10.59188/eduvest.v4i10.1296

By:

Oktavianissa, Naufal

Publication type:

Article

HOW INFORMATIVE IS YOUR SEGMENTATION?

Published in:

Marketing Research, 2010, v. 22, n. 4, p. 9

By:

Sheth-Voss, Pieter;
Carreras, Ismael E.

Publication type:

Article

Let them do battle.

Published in:

Marketing Research, 2009, v. 21, n. 3, p. 20

By:

Durante, Rich;
Hartman, John;
Feehan, Michael

Publication type:

Article

Sistema eficiente y de bajo costo para la selección de granos de café: una aplicación de la visión artificial.

Published in:

Scientia Agropecuaria, 2019, v. 10, n. 3, p. 347, doi. 10.17268/sci.agropecu.2019.03.04

By:

Wilfredo Rosas-Echevarría, Cesar;
Solís-Bonifacio, Hubel;
Franco Cerna-Cueva, Alberto

Publication type:

Article

ORGANICZNY CZY MINERALNY? TECHNIKA MIĘKKIEGO TŁUKA W PÓŹNYM PALEOLICIE NA WYBRANYCH STANOWISKACH Z TERENU POMORZA ZACHODNIEGO.

Published in:

Archeologia Polski, 2024, v. 69, p. 11, doi. 10.23858/APol69.2024.002

By:

ADAMCZYK, MICHAŁ;
CHMIEL-CHRZANOWSKA, MARTA

Publication type:

Article

Can nationalism and religious approaches be harmonized? Three-way interaction effects on small business consumer brand identification.

Published in:

Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2024.2321943

By:

Fachrurazi;
Fandhitya Silalahi, Sahat Aditua;
Fauziah

Publication type:

Article

A Novel Approach for Predicting and Understanding Consumers' Sense of Design Similarity.

Published in:

Journal of Product Innovation Management, 2017, v. 34, n. 6, p. 790, doi. 10.1111/jpim.12367

By:

Schreiner, Thomas F.;
Fandrich, Thomas;
Heitmann, Mark;
Talke, Katrin

Publication type:

Article

First Product Success: A Mediated Moderating Model of Resources, Founding Team Startup Experience, and Product-Positioning Strategy.

Published in:

Journal of Product Innovation Management, 2015, v. 32, n. 3, p. 441, doi. 10.1111/jpim.12236

By:

Zhao, Y. Lisa;
Libaers, Dirk;
Song, Michael

Publication type:

Article

Innovation Aesthetics: The Relationship between Category Cues, Categorization Certainty, and Newness Perceptions.

Published in:

Journal of Product Innovation Management, 2013, v. 30, n. 2, p. 192, doi. 10.1111/j.1540-5885.2012.00995.x

By:

Goode, Miranda R.;
Dahl, Darren W.;
Moreau, C. Page

Publication type:

Article

Innovation through Experience Staging: Motives and Outcomes Innovation through Experience Staging: Motives and Outcomes.

Published in:

2013

By:

Candi, Marina;
Beltagui, Ahmad;
Riedel, Johann C. K. H.

Publication type:

Case Study

Impact of Knowledge Type and Strategic Orientation on New Product Creativity and Advantage in High-Technology Firms Impact of Knowledge Type and Strategic Orientation on New Product Creativity and Advantage in High-Technology Firms.

Published in:

Journal of Product Innovation Management, 2013, v. 30, n. 1, p. 136, doi. 10.1111/j.1540-5885.2012.00992.x

By:

Kim, Namwoon;
Im, Subin;
Slater, Stanley F.

Publication type:

Article

Encroachment Patterns of the 'Best Products' from the Last Decade.

Published in:

Journal of Product Innovation Management, 2011, v. 28, n. 5, p. 726, doi. 10.1111/j.1540-5885.2011.00834.x

By:

Van Orden, Joseph;
van der Rhee, Bo;
Schmidt, Glen M.

Publication type:

Article

The effect of positive anticipatory utility on product pre‑order evaluations and choices.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 3, p. 551, doi. 10.1007/s11747-021-00810-1

By:

Mukherjee, Amaradri;
Smith, Ronn J.;
Burton, Scot

Publication type:

Article

Positioning person brands in established organizational fields.

Published in:

Journal of the Academy of Marketing Science, 2013, v. 41, n. 3, p. 373, doi. 10.1007/s11747-012-0309-2

By:

Parmentier, Marie-Agnès;
Fischer, Eileen;
Reuber, A.

Publication type:

Article

Exploring the dynamics of antecedents to consumer-brand identification with a new brand.

Published in:

Journal of the Academy of Marketing Science, 2013, v. 41, n. 2, p. 234, doi. 10.1007/s11747-012-0301-x

By:

Lam, Son;
Ahearne, Michael;
Mullins, Ryan;
Hayati, Babak;
Schillewaert, Niels

Publication type:

Article

Choosing options for products: the effects of mixed bundling on consumers' inferences and choices.

Published in:

Journal of the Academy of Marketing Science, 2008, v. 36, n. 3, p. 423, doi. 10.1007/s11747-007-0083-8

By:

Hamilton, Rebecca W.;
Koukova, Nevana T.

Publication type:

Article

Emoticons are not for everyone: The role of congruence between hotel brand positioning strategies and communication style in enhancing customers' brand attitude and booking intention.

Published in:

Tourism & Hospitality Research, 2021, v. 21, n. 3, p. 317, doi. 10.1177/1467358421993901

By:

Hegner, Sabrina M;
Lotze, Carlotta;
Beldad, Ardion Daroca

Publication type:

Article

La Responsabilidad Social Empresarial: ¿un compromiso ante la sociedad o es cuestión de certificación?

Published in:

Contexto: Revista de la Facultad de Ciencias Económicas Administrativas y Contables, 2022, v. 11, n. 1, p. 1, doi. 10.18634/ctxj.11v.1i.1369

By:

Gutiérrez-Posada, Nolberto;
Rodríguez-Nieto, Lizeth María

Publication type:

Article

Research on the Product Positioning Strategy of the Independent Seller under Platform Encroachment.

Published in:

Systems, 2024, v. 12, n. 1, p. 36, doi. 10.3390/systems12010036

By:

Wang, Ziyan;
Yang, Tianjian

Publication type:

Article

EL ACTIVISMO DE MARCA DESDE LA ÓPTICA DEL SECTOR ACADÉMICO, PROFESIONAL Y CONSULTOR.

Published in:

Index.Comunicación, 2023, v. 13, n. 1, p. 295, doi. 10.33732/ixc/13/01Elacti

By:

Asenjo McCabe, Susana;
del Pino-Romero, Cristina

Publication type:

Article

THE ROLE OF OFF-LINE AND ONLINE STRATEGIES FOR SUCCESSFUL PRODUCT POSITIONING.

Published in:

Economic Processes Management, 2015, n. 2, p. 57

By:

Emcheva, Yaneva Dilyana;
Atanasova, Zlateva Dinka

Publication type:

Article

Positioning the Taboo Product: PeeBuddy.

Published in:

FIIB Business Review, 2024, v. 13, n. 5, p. 517, doi. 10.1177/23197145231151737

By:

Kumar, Jitender;
Dixit, Sweta;
Gupta, Ashish;
Dharwal, Mridul

Publication type:

Article

Segmentation of Tourist Interest on Tourism Object Categories by Comparing PSO KMeans and DBSCAN Method.

Published in:

Revue d'Intelligence Artificielle, 2021, v. 35, n. 1, p. 23, doi. 10.18280/ria.350103

By:

Chindyana, Meri;
Wulandhari, Lili Ayu

Publication type:

Article

Os Encantu's da Estratégia de Marketing de Varejo!

Published in:

Administração: Ensino e Pesquisa, 2024, v. 25, n. 2, p. 185, doi. 10.13058/raep.2024.v25n2.2437

By:

Reichert, Sara Ariel Cardoso;
Gaio, Mateus;
Ardigó, Carlos Marcelo

Publication type:

Article

ИЗСЛЕДВАНЕ ЗАВИСИМОСТТА НА ПРОДУКТОВОТО ПРЕДЛАГАНЕ ОТ ИКОНОМИЧЕСКАТА КРИЗА

Published in:

Management & Education / Upravlenie i Obrazovanie, 2020, v. 16, n. 2, p. 45

By:

Атанасова, Светла

Publication type:

Article

MARKETING THE LIFESTYLE OF WINE: ROLE OF AN INDUSTRY PUBLICATION.

Published in:

Journal of Business & Behavioral Sciences, 2020, v. 32, n. 2, p. 53

By:

Chakravorti, Samit

Publication type:

Article

La importancia de los medios digitales para el posicionamiento de una marca de moda en Facebook e Instagram.

Published in:

ComHumanitas: Revista Científica de Comunicación, 2021, v. 12, n. 1, p. 19, doi. 10.31207/rch.v12i1.293

By:

Pacheco Montúfar, Paola Alejandra

Publication type:

Article

Managing eWOM for hotel performance.

Published in:

Journal of Global Scholars of Marketing Science, 2022, v. 32, n. 3, p. 331, doi. 10.1080/21639159.2020.1808844

By:

Mathews, Shane;
Prentice, Catherine;
Tsou, Alice;
Weeks, Clinton;
Tam, Lisa;
Luck, Edwina

Publication type:

Article

PODEJŚCIE WIELOMODELOWE ANALIZY DANYCH SYMBOLICZNYCH W OCENIE POZYCJI PRODUKTÓW NA RYNKU.

Published in:

Econometrics / Ekonometria, 2013, n. 40, p. 95

By:

Pełka, Marcin

Publication type:

Article

МАТЕМАТИЧНЕ МОДЕЛЮВАННЯ КРИТИЧНИХ УМОВ ВПЛИВУ ЗОВНІШНЬОГО КОНТЕНТУ НА КОРИСТУВАЧА

Published in:

Informatics & Mathematical Methods in Simulation / Informatika ta Matematičnì Metodi v Modelûvannì, 2024, v. 14, n. 3, p. 226, doi. 10.15276/imms.v14.no3.226

By:

Шаповалов, Г. В.;
Павленко, О.

Publication type:

Article

Collective behaviors of the Lohe Hermitian sphere model with inertia.

Published in:

Communications on Pure & Applied Analysis, 2021, v. 20, n. 7/8, p. 2613, doi. 10.3934/cpaa.2021046

By:

Ha, Seung-Yeal;
Kang, Myeongju;
Park, Hansol

Publication type:

Article

Product Positioning Using a Self-Organizing Map and the Rings of Influence.

Published in:

Decision Sciences, 2013, v. 44, n. 3, p. 431, doi. 10.1111/deci.12020

By:

Hadjinicola, George C.;
Charalambous, Christakis;
Muller, Eitan

Publication type:

Article

PRODUCT POSITIONING STRATEGY CAUSING SUCCESS OR FAILURE: CASES-BASED OVERVIEW.

Published in:

CLEAR International Journal of Research in Commerce & Management, 2014, v. 5, n. 2, p. 50

By:

ALAM, MOHAMMED RIZWAN;
DAMODARAN, ANU

Publication type:

Article

A methodology to support product platform optimization using multi-objective evolutionary algorithms.

Published in:

Transactions of the Institute of Measurement & Control, 2008, v. 30, n. 3/4, p. 295, doi. 10.1177/0142331207088190

By:

Zhongkai Li;
Yixiong Feng;
Jianrong Tan;
Zhe Wei

Publication type:

Article

PRESENÇA DIGITAL NO INSTAGRAM: ESTUDO DE UMA MARCA DE SLOW FASHION.

Published in:

Comunicologia: Revista Eletrônica de Comunicação e Epistemologia da Universidade Católica de Brasília (UCB), 2023, v. 16, n. 2, p. 1

By:

Nogueira de Moraes, Priscila;
Frainer Knoll, Graziela

Publication type:

Article

WHY DO LARGE FIRMS TEND TO INTEGRATE VERTICALLY?

Published in:

Bulletin of Economic Research, 2012, v. 64, p. s1, doi. 10.1111/j.1467-8586.2012.00433.x

By:

Matsushima, Noriaki;
Mizuno, Tomomichi

Publication type:

Article

Chinese Consumers' Perception of Organic Food and the Associated Purchase Behavior.

Published in:

Journal of Marketing Development & Competitiveness, 2022, v. 16, n. 1, p. 45

By:

Hailin Chen;
Joyce Zhou;
Jun Yu

Publication type:

Article

Integrating Marketing Concepts in Competitive Decision Making --A Case Study.

Published in:

Journal of Marketing Development & Competitiveness, 2020, v. 14, n. 5, p. 59

By:

Manion, Michael T.;
Akowuah, Lovina

Publication type:

Article

Gestão Contemporânea de Marketing: Proposição de um Modelo Teórico.

Published in:

Revista de Ciências da Administração, 2022, v. 24, n. 63, p. 25, doi. 10.5007/2175-8077.2022.e70549

By:

Faluba Damázio, Luciana;
Belintani Shigaki, Helena;
Alberto Gonçalves, Carlos

Publication type:

Article

PRODUCT LIFECYCLE MANAGEMENT FRAMEWORK FOR BUSINESS TRANSFORMATION.

Published in:

LogForum, 2018, v. 14, n. 3, p. 293, doi. 10.17270/J.LOG.2018.264

By:

Donoghue, Ilkka D. M.;
Hannola, Lea T.;
Papinniemi, Jorma J.

Publication type:

Article

Abstraction and product categories as explanatory variables for food consumption.

Published in:

Applied Economics, 2012, v. 44, n. 30, p. 3987, doi. 10.1080/00036846.2011.583227

By:

Barrena, Ramo;
Sánchez, Mercedes

Publication type:

Article

Impact of Reference Prices on Product Positioning and Profits.

Published in:

Production & Operations Management, 2020, v. 29, n. 4, p. 882, doi. 10.1111/poms.13144

By:

Mehra, Amit;
Sajeesh, Sajeesh;
Voleti, Sudhir

Publication type:

Article

Product Positioning in a Two-Dimensional Market Space.

Published in:

Production & Operations Management, 2009, v. 18, n. 3, p. 315, doi. 10.1111/j.1937-5956.2009.01020.x

By:

Lacourbe, Paul;
Loch, Christoph H.;
Kavadias, Stylianos

Publication type:

Article

THE DIFFERENCE PRINCIPLE? SHAPING COMPETITIVE ADVANTAGE IN THE CULTURAL PRODUCT INDUSTRIES.

Published in:

Geografiska Annaler Series B: Human Geography, 2010, v. 92, n. 2, p. 145, doi. 10.1111/j.1468-0467.2010.00339.x

By:

Power, Dominic

Publication type:

Article

An Investigation of Ghana's Tourism Positioning.

Published in:

Journal of African Business, 2004, v. 5, n. 2, p. 113, doi. 10.1300/J156v05n02_07

By:

Blankson, Charles;
Owusu-Frempong, Yaw;
Mbah, Chris H. N.

Publication type:

Article

An Empirical Study of Botswana Handicraft Market.

Published in:

Journal of African Business, 2004, v. 5, n. 2, p. 93, doi. 10.1300/J156v05n02_06

By:

Mutua, K.;
Massimo, S. K.;
Mburu, P. T.

Publication type:

Article

FINANCIAL PERFORMANCE MEASUREMENT OF SWISS PAINTING PORTFOLIOS AND MARKET SEGMENTATION.

Published in:

Interdisciplinary Management Research, 2012, v. 8, p. 565

By:

Forster, Frank

Publication type:

Article

Segmentação no Mercado dos Vinhos Verdes na Regiao Norte de Portugal: o easo dos gestores de restauração ddd.

Published in:

Revista Brasileira de Gestão de Negócios, 2009, v. 11, n. 30, p. 7

By:

Oliver-Brochado, Ana;
Vitorino, Francisco

Publication type:

Article

Enterprise mobile product strategy using scenario planning.

Published in:

Information Knowledge Systems Management, 2008, v. 7, n. 1/2, p. 211, doi. 10.3233/iks-2008-00120

By:

Muneer, Sami;
Sharma, Chetan

Publication type:

Article