The Impact of Social Media on the Sustainability of Fashion Industry Marketing.
- Published in:
- Technical Journal / Tehnički Glasnik, 2025, v. 19, n. 3, p. 503, doi. 10.31803/tg-20230925081813
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- Publication type:
- Article
Works matching DE "SOCIAL media in marketing"
Results: 1278
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The Impact of Social Media Marketing on Digital Service Adoption in Educational Institutions: Exploring the Mediating Role of Brand Equity, Trust, and Word-Of-Mouth Advertising.
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- Technical Journal / Tehnički Glasnik, 2025, v. 19, n. 3, p. 396, doi. 10.31803/tg-20240331030139
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- Article
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A Comparative Analysis of Real-Life Social Media Reactions to CSR Endorsements by Humanlike vs. Cartoonlike Virtual Influencers via Text Mining.
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- Journal of Interactive Advertising, 2025, v. 25, n. 2, p. 196, doi. 10.1080/15252019.2025.2478130
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- Article
4
Pengaruh Idol K-Pop BTS Sebagai Brand Ambassador terhadap Keputusan Pembelian Mahasiswa E-Commerce Tokopedia di Kota Medan.
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- Journal of Social & Technology / Jurnal Sosial dan Teknologi (SOSTECH), 2025, v. 5, n. 5, p. 1446, doi. 10.59188/jurnalsostech.v5i5.32101
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- Article
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A picture's worth a thousand shares: An empirical analysis of logo sizes in social media posts and their impact on content virality.
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- Marketing Letters, 2025, v. 36, n. 2, p. 243, doi. 10.1007/s11002-024-09736-4
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- Article
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Personalized Marketing through Employee Advocacy: HR as a Branding Channel.
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- Advances in Consumer Research, 2025, v. 2, n. 3, p. 245
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- Article
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Consumer Perception of Influencer-Endorsed Products: A Study of Social Media Marketing Utility.
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- Advances in Consumer Research, 2025, v. 2, n. 3, p. 1037
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- Article
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Role of Incipient Influencers in Affecting Behavioural Intentions of Instagram Users.
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- Advances in Consumer Research, 2025, v. 2, n. 3, p. 429
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- Article
9
The Role of Digital Marketing in Financial Growth and Business Sustainability.
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- Advances in Consumer Research, 2025, v. 2, n. 3, p. 970
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- Article
10
Uncovering the influence of social media marketing activities on Generation Z's purchase intentions and eWOM for organic cosmetics.
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- PLoS ONE, 2025, v. 20, n. 6, p. 1, doi. 10.1371/journal.pone.0325953
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- Article
11
The Mediating Role of Self-Congruence in the Effect of Influencer Marketing on Digital Natives' Brand Loyalty.
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- Cumhuriyet University Journal of Economics & Administrative Sciences / Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, 2025, v. 26, n. 2, p. 339, doi. 10.37880/cumuiibf.1597562
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АНАЛИЗ НА МАРКЕТИНГОВИ СТРАТЕГИИ ЗА ПОВИШАВАНЕ НА ТЪРГОВСКАТА РЕАЛИЗАЦИЯ НА ПРОДУКТИ СЪС ЗДРАВЕН ХАРАКТЕР В ИНТЕРНЕТ ПРОСТРАНСТВОТО.
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- Management & Education / Upravlenie i Obrazovanie, 2025, v. 21, n. 2, p. 66
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- Article
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Analysing social media climate change discourses by coastal destinations.
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- European Journal of Tourism Research, 2025, n. 40, p. 1, doi. 10.54055/ejtr.v40i.3929
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- Article
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Does One Size Fit All? The Role of Extraversion in Generating Electronic Word‐of‐Mouth Through Social Media Brand Page Engagement.
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- Psychology & Marketing, 2025, v. 42, n. 7, p. 1827, doi. 10.1002/mar.22205
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- Article
15
When will I be successful? The use of social media in agricultural direct marketing in Germany.
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- Agricultural & Food Economics, 2025, v. 13, n. 1, p. 1, doi. 10.1186/s40100-025-00367-5
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- Article
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Small Things, Big Impact: The Role of Social Media in Promoting Green Consumerism of Ecofurniture Products.
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- Jurnal Manajemen Teori dan Terapan, 2025, v. 18, n. 1, p. 1, doi. 10.20473/jmtt.v18i1.58741
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- Article
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Consumer engagement on social media in the sport context: a scoping review.
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- Leisure Studies, 2025, v. 44, n. 3, p. 495, doi. 10.1080/02614367.2024.2324819
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- Article
18
THE SOCIOLINGUISTICS OF BUSINESS NAMES IN LAGOS, NIGERIA.
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- Armenian Folia Anglistika, 2025, v. 21, n. 1, p. 75, doi. 10.46991/AFA/2025.21.1.75
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- Article
19
Use of social media in higher education marketing activities: a systematic literature review.
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- Journal of Management & Financial Sciences (JMFS), 2025, v. 17, n. 55, p. 59, doi. 10.33119/jmfs.2025.55.3
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- Article
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Marketing Library and Information Resources and Services Using Social Media Platform.
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- Library of Progress-Library Science, Information Technology & Computer, 2024, v. 44, n. 4, p. 1574
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- Article
21
Estrategias de marketing para la inclusión en el deporte.
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- Retos: Nuevas Perspectivas de Educación Física, Deporte y Recreación, 2025, n. 67, p. 1011, doi. 10.47197/retos.v67.113925
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- Article
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BEHIND-THE-SCENES MARKETING AS A TOOL FOR COMMUNICATING THE MEDICAL FACILITY WITH THE PATIENT ON SOCIAL MEDIA.
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- Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2025, n. 219, p. 123, doi. 10.29119/1641-3466.2025.219.7
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- Article
23
Empirical analysis of influencer attributes and social satisfaction effects on purchase intentions in chinese social media.
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- Scientific Reports, 2025, v. 15, n. 1, p. 1, doi. 10.1038/s41598-025-03336-6
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- Article
24
The Role of Artificial Intelligence in Personalizing Social Media Marketing Strategies for Enhanced Customer Experience.
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- Behavioral Sciences (2076-328X), 2025, v. 15, n. 5, p. 700, doi. 10.3390/bs15050700
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- Article
25
Optimizing YouTube Video Visibility and Engagement: The Impact of Keywords on Fisheries' Product Campaigns in the Supply Chain Sector.
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- Information (2078-2489), 2025, v. 16, n. 5, p. 353, doi. 10.3390/info16050353
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- Article
26
African Basketball in Photographs: Framing an Emerging Continental Sports League via Instagram.
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- African Studies Quarterly, 2024, v. 22, n. 4, p. 3, doi. 10.32473/asq.22.4.137719
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- Publication type:
- Article
27
Ambush Marketing by Athletes on Social Media During the 2020 Tokyo Olympic Games: A Cross-Cultural Examination of Eight Nations.
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- Sport Marketing Quarterly, 2025, v. 34, n. 2, p. 173, doi. 10.32731/SMQ.342.062025.06
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- Article
28
Combatting the Islamic State's Digital Dominance: Revitalizing U.S. Communication Strategy.
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- Washington Quarterly, 2016, v. 39, n. 1, p. 29, doi. 10.1080/0163660X.2016.1170478
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- Article
29
Promoting Health and Brand Awareness - An Overview of Integrated Gamification Approach on Corporate Sector.
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- Pertanika Journal of Social Sciences & Humanities, 2018, v. 26T, p. 113
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- Article
30
Creating Strong Brand through Storytelling on an Application- Based Transportation Industry.
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- Pertanika Journal of Social Sciences & Humanities, 2018, v. 26T, p. 231
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- Article
31
Why are some animals popular with wildlife tourists: insights from South Africa.
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- Journal of Ecotourism, 2023, v. 22, n. 2, p. 312, doi. 10.1080/14724049.2021.2019261
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- Article
32
Participative marketing: extending social media marketing through the identification and interaction capabilities from the Internet of things.
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- Personal & Ubiquitous Computing, 2014, v. 18, n. 4, p. 997, doi. 10.1007/s00779-013-0714-7
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- Article
33
Can digital platforms support moralized markets? An analysis of affordances that matter to moralization.
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- Marketing Theory, 2024, v. 24, n. 3, p. 465, doi. 10.1177/14705931231207321
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- Article
34
Expanding understanding of brand value co-creation on social media from an S-D logic perspective: Introducing structuration theory.
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- Marketing Theory, 2023, v. 23, n. 4, p. 607, doi. 10.1177/14705931231165098
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- Article
35
The Influence of Social Media, Search Engines, Mobile Ads and Online Display Ads on Brand Awareness of Voucher X Products.
- Published in:
- Devotion: Journal of Research & Community Service, 2024, v. 5, n. 11, p. 1331, doi. 10.59188/devotion.v5i11.20683
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- Article
36
THE IMPORTANCE OF INVOLVEMENT: EXAMINING THE IMPACT OF SOMETHINC’S INSTAGRAM PAGE ON FUTURE PURCHASE INTENTION.
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- Devotion: Journal of Research & Community Service, 2022, v. 3, n. 8, p. 723
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- Article
37
INFLUENCER MARKETING : ASSESSING THE EFFECT OF SELF-INFLUENCER COUNGRUENCE, PARASOCIAL RELATIONSHIPS, CREDIBILITY AND ELECTRONIC WORD OF MOUTH (E-WOM) ON SOCIAL MEDIA TIKTOK.
- Published in:
- Eduvest: Journal Of Universal Studies, 2025, v. 5, n. 2, p. 3197, doi. 10.59188/eduvest.v5i2.50782
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- Publication type:
- Article
38
DIGITAL CONTENT MARKETING DESIGN ON THE SOCIAL MEDIA ACCOUNT INSTAGRAM THE AWAN VILLAS, BALI IN INCREASING BRAND ENGAGEMENT.
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- Eduvest: Journal Of Universal Studies, 2025, v. 5, n. 1, p. 866, doi. 10.59188/eduvest.v5i1.50277
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- Publication type:
- Article
39
FACTORS INFLUENCING FIRST-YEAR STUDENTS’ ACCEPTANCE OF UNIVERSITY-MANAGED SOCIAL MEDIA MARKETING.
- Published in:
- Eduvest: Journal Of Universal Studies, 2025, v. 5, n. 1, p. 171, doi. 10.59188/eduvest.v5i1.1567
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- Article
40
THE EFFECT OF SOCIAL MEDIA MARKETING ON CUSTOMER PURCHASE INTENTION : THE CASE OF VIDIO AS VIDEO STREAMING PLATFORM.
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- Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 10, p. 8990, doi. 10.59188/eduvest.v4i10.1361
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- Article
41
UTILIZATION OF SOCIAL MEDIA AND ONLINE MARKETPLACE FOR THE DEVELOPMENT OF MARKETING OF SMALL AND MEDIUM ENTERPRISES (SMEs) IN THE CLOTHING INDUSTRY (A STUDY ON CLOTHING COMPANIES IN MALANG).
- Published in:
- Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 7, p. 5961
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- Publication type:
- Article
42
THE INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND LOYALTY IN MOBILE PHONE PRODUCTS.
- Published in:
- Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 1, p. 93
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- Publication type:
- Article
43
PULL STRATEGY AND DIGITAL MARKETING OPTIMIZATION FOR HOUSE OF GARMENT MSMES AS BRAND IDENTITY ENHANCEMENT BY LEGALITY MANAGEMENT, COMPANY PROFILE AND WEBSITE MAKING.
- Published in:
- Eduvest: Journal Of Universal Studies, 2023, v. 3, n. 7, p. 1218, doi. 10.59188/eduvest.v3i7.864
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- Publication type:
- Article
44
CONCENTRATION INVESTIGATING THE IMPACT OF COVID-19 ON THE OPERATION AND MANAGEMENT OF A DANCE STUDIO.
- Published in:
- Eduvest: Journal Of Universal Studies, 2022, v. 2, n. 10, p. 2130, doi. 10.36418/eduvest.v2i10.626
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- Publication type:
- Article
45
EXPLORING WAYS IN WHICH GREENWEARFAIR CAN IMPROVE THEIR DIGITAL MARKETING.
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- Eduvest: Journal Of Universal Studies, 2022, v. 2, n. 10, p. 1955, doi. 10.36418/eduvest.v2i10.598
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- Publication type:
- Article
46
Social media marketing and purchase decision: Insights from Indonesian MSMEs.
- Published in:
- Journal of Enterprise & Development (JED), 2024, v. 6, n. 2, p. 476
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- Publication type:
- Article
47
The Impact of Artificial Intelligence on Sports Marketing: Applications and Limitations.
- Published in:
- Journal of New Studies in Sport Management, 2024, v. 5, n. 1, p. 1066, doi. 10.22103/jnssm.2023.22042.1218
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- Publication type:
- Article
48
Social Customer Relationship Management Capabilities in Sports Facilities.
- Published in:
- Journal of New Studies in Sport Management, 2023, v. 4, n. 4, p. 922, doi. 10.22103/jnssm.2023.21459.1191
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- Publication type:
- Article
49
Web-Based Delivery of a Family-Based Dating Violence Prevention Program for Youth Who Have Been Exposed to Intimate Partner Violence: Protocol for an Acceptability and Feasibility Study.
- Published in:
- JMIR Research Protocols, 2022, v. 11, n. 8, p. 1, doi. 10.2196/35487
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- Publication type:
- Article
50
KRITERIJI ODABIRA UTJECAJNIH OSOBA ZA MARKETINŠKU KOMUNIKACIJU MARKE PUTEM DRUŠTVENIH MEDIJA.
- Published in:
- International Journal of Multidisciplinarity in Business & Science (IJMBS), 2023, v. 9, n. 15, p. 15, doi. 10.56321/IJMBS.9.15.15
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- Publication type:
- Article