Works matching DE "BRAND name products"
Results: 5000
Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment.
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- Journal of Marketing Research (JMR), 2025, v. 62, n. 2, p. 294, doi. 10.1177/00222437241256900
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- Article
Moda, marcas y su dilución: el branding más allá de los escaparates y pasarelas.
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- Cuadernos del Centro de Estudios de Diseño y Comunicación, 2025, v. 28, n. 257, p. 123
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- Article
Analyzing Presupposition and Their Persuasive Effect in English Cigarette Advertisement Taglines in Indonesia.
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- IDEAS: Journal on English Language Teaching & Learning, Linguistics & Literature, 2024, v. 12, n. 2, p. 2273, doi. 10.2456/ideas.v12i2.5884
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- Article
An Analysis of Verbal and Visual Signs Meaning Found in Azarine Sunscreen Advertisement.
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- IDEAS: Journal on English Language Teaching & Learning, Linguistics & Literature, 2024, v. 12, n. 2, p. 1668, doi. 10.2456/ideas.v12i2.5791
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- Article
基于SWOT-PEST模型的新疆葡萄酒品牌发展现状及对策分析.
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- China Brewing, 2025, v. 44, n. 2, p. 294, doi. 10.11882/j.issn.0254-5071.2025.02.044
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- Article
THE IMPACT OF DISTRIBUTION INTENSITY ON THE BRAND EQUITY PERCEPTIONS OF WEARABLE ACTIVITY TRACKER BRANDS.
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- Polish Journal of Management Studies, 2024, v. 30, n. 1, p. 208, doi. 10.17512/pjms.2024.30.1.12
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- Article
Between stereotyping and empowerment: Unwrapping social justice messaging in contemporary menstrual product advertising.
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- Journal of Human Rights, 2025, v. 24, n. 1, p. 22, doi. 10.1080/14754835.2024.2439260
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- Article
Immersive innovations for the communication of heritage, handcraft and sustainability.
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- International Journal of Fashion Design, Technology & Education, 2025, v. 18, n. 1, p. 15, doi. 10.1080/17543266.2023.2277264
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- Article
Environmental, social and governance principles in airports: Drivers, pushback and a way forward.
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- Journal of Airport Management, 2025, v. 19, n. 2, p. 119, doi. 10.69554/grxw2637
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- Article
Evaluating and Classifying Apple Brand Names: Criteria and Trends over a Century.
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- Horticulturae, 2025, v. 11, n. 2, p. 127, doi. 10.3390/horticulturae11020127
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- Article
Brand Loyalty neu gedacht.
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- Marketing Review St. Gallen, 2025, n. 2, p. 6
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- Article
Chanel in the 1980s: The Brand's Resurgence Under Karl Lagerfeld.
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- Costume: Journal of the Costume Society, 2025, v. 59, n. 1, p. 108, doi. 10.3366/cost.2025.0326
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- Article
Abbott Nutrition.
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- Practice Nursing, 2008, v. 19, n. 3, p. 152
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- Article
Strategic Management and Sustainability in Luxury Companies.
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- Journal of Corporate Citizenship, 2013, n. 52, p. 36, doi. 10.9774/GLEAF.4700.2013.de.00006
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- Article
The Appearance of Elegant Disruption.
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- Journal of Corporate Citizenship, 2013, n. 52, p. 9, doi. 10.9774/GLEAF.4700.2013.de.00004
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- Article
El manual del buen lobista.
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- Revista de Economía Institucional, 2022, v. 24, n. 46, p. 299, doi. 10.18601/01245996.v24n46.14
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- Article
An alternative efficient representation of demand-based competitive asymmetry.
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- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 2007, v. 28, n. 7, p. 755, doi. 10.1002/smj.601
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- Article
ENTRY THREATS AND PRICING IN THE GENERIC DRUG INDUSTRY.
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- Review of Economics & Statistics, 2014, v. 96, n. 2, p. 214, doi. 10.1162/REST_a_00382
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- Article
PHARMACEUTICAL PRICING IN A REGULATED MARKET.
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- Review of Economics & Statistics, 2003, v. 85, n. 2, p. 298, doi. 10.1162/003465303765299828
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- Article
BRAND CAPITAL AND INCUMBENT FIRMS' POSITIONS IN EVOLVING MARKETS.
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- Review of Economics & Statistics, 1995, v. 77, n. 3, p. 522, doi. 10.2307/2109912
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- Article
A SIMULTANEOUS EQUATIONS MODEL OF COFFEE BRAND PRICING AND ADVERTISING.
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- Review of Economics & Statistics, 1992, v. 74, n. 1, p. 54, doi. 10.2307/2109542
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- Article
Care Labeling: Challenges in Harmonization.
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- AATCC Review, 2018, p. 22, doi. 10.14504/ar.18.6.1
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- Article
"Green" Disperse Dyes.
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- AATCC Review, 2009, v. 9, n. 9, p. 22
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- Article
Protecting the Brand.
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- AATCC Review, 2009, v. 9, n. 6, p. 22
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- Article
Phat Fashions Label Adds Home Collection Line.
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- AATCC Review, 2006, v. 6, n. 8, p. 16
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- Article
Ciba Introduces Branding Program for Textile Colors and Effects.
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- AATCC Review, 2006, v. 6, n. 6, p. 7
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- Article
DyStar Acquires Color Solutions.
- Published in:
- AATCC Review, 2002, v. 2, n. 6, p. 4
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- Article
IMPROVING RETAIL SPECIFIED MANUFACTURING.
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- AATCC Review, 2002, v. 2, n. 1, p. 11
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- Article
DO PHARMACISTS BUY BAYER? INFORMED SHOPPERS AND THE BRAND PREMIUM.
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- Quarterly Journal of Economics, 2015, v. 130, n. 4, p. 1669, doi. 10.1093/qje/qjv024
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- Article
How Does Sponsoring of a Motoring Event Affect Brand Awareness of Brands Involved? Case Study of Barum Czech Rally Zlín.
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- Event Management, 2024, v. 28, n. 3, p. 365, doi. 10.3727/152599523X17025088793810
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- Article
Creating Brand Experiences Through Activational Sponsorship Leverage.
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- Event Management, 2022, v. 26, n. 5, p. 1175, doi. 10.3727/152599522X16419948391230
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- Article
Consumers' Responses to Tie-in Brand Purchase Intention in Event Sponsorships.
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- Event Management, 2021, v. 25, n. 5, p. 565, doi. 10.3727/152599520X15894679115574
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- Article
HOST OR SPONSOR? CONSUMER RESPONSES TO EVENT ORIGINS AND BRAND-RELATED EVENT LEVERAGING.
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- Event Management, 2020, v. 24, n. 6, p. 753, doi. 10.3727/152599519X15506259856183
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- Article
HOW SHOULD SPONSORSHIP ACTIVATION WORK? A SPORTS EVENT AND ATHLETE-BASED BRAND BUILDING FRAMEWORK (SEA-BB) CAPTURING AN INTERNAL AND EXTERNAL ROUTE.
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- Event Management, 2020, v. 24, n. 6, p. 711, doi. 10.3727/152599519X15506259856002
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- Article
HOW MIGHT CHINESE MEDIUM SIZED CITIES IMPROVE COMPETITIVE ADVANTAGE IN THE EVENT TOURISM MARKET?
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- Event Management, 2017, v. 21, n. 1, p. 109, doi. 10.3727/152599517X14809630271276
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- Article
HOW SPONSORSHIPS WORK: THE SPONSORSHIP ENGAGEMENT MODEL.
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- Event Management, 2012, v. 16, n. 2, p. 143, doi. 10.3727/152599512X13343565268384
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- Article
BRAND INTIMACY, FEMALE FRIENDSHIP AND DIGITAL SURVEILLANCE NETWORKS.
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- New Formations, 2015, n. 84/85, p. 228, doi. 10.3898/NewF:84/85.11.2015
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- Article
Squaring customer demands, brand strength, and production requirements: A case example of an integrated product and branding strategy.
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- Total Quality Management & Business Excellence, 2010, v. 21, n. 10, p. 1017, doi. 10.1080/14783363.2010.487706
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- Article
Competitive advantages created by a cluster collaboration network for supplier management in notebook PC production.
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- Total Quality Management & Business Excellence, 2009, v. 20, n. 7, p. 763, doi. 10.1080/14783360903037358
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- Article
'Postponement' in the Logistical Systems of New Automobiles Marketed in Portugal: The Brands and Quality.
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- Total Quality Management & Business Excellence, 2007, v. 18, n. 6, p. 681, doi. 10.1080/14783360701349617
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- Article
Building Brand Equity via Product Quality.
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- Total Quality Management & Business Excellence, 2007, v. 18, n. 5, p. 531, doi. 10.1080/14783360701240030
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- Article
Quality Management: The New Challenges.
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- Total Quality Management & Business Excellence, 2006, v. 17, n. 10, p. 1273, doi. 10.1080/14783360600753703
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- Article
Brand or bland? [lean manufacturing].
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- Manufacturing Engineer, 2006, v. 85, n. 3, p. 18, doi. 10.1049/me:20060303
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- Article
SPECIAL REPORT: Automotive Manufacturing.
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- 2005
- Publication type:
- Report
Internal branding as a strategy of increasing employee retention: the role of brand identification and brand orientation.
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- Journal for East European Management Studies, 2023, v. 28, n. 4, p. 583, doi. 10.5771/0949-6181-2023-4-583
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- Article
Straumann Brand Fares Well in Implant Survival Study.
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- Compendium of Continuing Education in Dentistry (15488578), 2017, v. 38, p. 3
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- Article
A comparative study of volatile compounds in breast milk and infant formula from different brands, countries of origin, and stages.
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- European Food Research & Technology, 2022, v. 248, n. 11, p. 2679, doi. 10.1007/s00217-022-04077-w
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- Article
Institutional brand personality and advertisements during televised games.
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- New Directions for Higher Education, 2009, v. 2009, n. 148, p. 23, doi. 10.1002/he.365
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- Article
Individual bioequivalence: concept, research, and variability (a review).
- Published in:
- Pharmaceutical Chemistry Journal, 2009, v. 43, n. 8, p. 431, doi. 10.1007/s11094-009-0325-9
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- Article
Doing good does not always lead to doing well: the corrective, compensating and cultivating goodwill CSR effects on brand defense.
- Published in:
- Current Issues in Tourism, 2023, v. 26, n. 20, p. 3397, doi. 10.1080/13683500.2022.2139225
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- Article