Works matching DE "PRINT advertising"

Results: 472

Internet Directory for the Earth Sciences.

Published in:: Rocks & Minerals, 2004, v. 79, n. 1, p. 70
Publication type:: Article

LANGUAGE OF TOURISM ADVERTISING: A PRAGMATIC APPROACH.

Published in:

Tourism Analysis, 2012, v. 17, n. 2, p. 233, doi. 10.3727/108354212X13388995267986

By:

Djafarova, Elmira;
Waring, Teresa

Publication type:

Article

Combinin l Online, Print Increases Ad Effectiveness.

Published in:

Newspaper Research Journal, 2013, v. 34, n. 4, p. 109, doi. 10.1177/073953291303400409

By:

Rosenkrans, Ginger;
Myers, Keli

Publication type:

Article

Competition, Circulation And Advertising.

Published in:

Newspaper Research Journal, 2004, v. 25, n. 1, p. 18, doi. 10.1177/073953290402500103

By:

Lacy, Stephen;
Martin, Hugh J.

Publication type:

Article

Information Content of Newspaper Advertisements.

Published in:

Newspaper Research Journal, 1987, v. 8, n. 3, p. 1, doi. 10.1177/073953298700800301

By:

Pasadeos, Yorgo;
Key, Glenn;
Hall, Steven;
Morvillo, Cynthia

Publication type:

Article

Steady Persuasion.

Published in:

Marketing Research, 2007, v. 19, n. 4, p. 30

By:

Laczniak, Russell N.;
Barone, Michael J.;
Teas, R. Kenneth

Publication type:

Article

Youth Exposure to Alcohol Advertising in Magazines -- United States, 2001-2005.

Published in:

MMWR: Morbidity & Mortality Weekly Report, 2007, v. 56, n. 30, p. 763

By:

Jernigan, D. H.;
Ostroff, J.;
Ross, C. S.;
Naimi, T. S.;
Brewer, R. D.

Publication type:

Article

NOTE ON AN APPLICATION OF A GOAL PROGRAMMING MODEL FOR MEDIA PLANNING.

Published in:

Management Science, 1968, v. 14, n. 8, p. B-431, doi. 10.1287/mnsc.14.8.B431

By:

Charnes, A.;
Cooper, W. W.;
Learner, D. B.;
Snow, E. F.

Publication type:

Article

The healthcare advertising landscape.

Published in:

Learned Publishing, 2007, v. 20, n. 1, p. 51, doi. 10.1087/095315107779490643

By:

Brunelle, Bette;
Richard, Chuck

Publication type:

Article

The Relationship Between Aggressor and Victim.

Published in:

Journal of Social Psychology, 1985, v. 125, n. 4, p. 467, doi. 10.1080/00224545.1985.9713525

By:

Ahmed, S. M. S.;
Lee, William H.

Publication type:

Article

EDITORIAL MESSAGES.

Published in:

Real Analysis Exchange, 2009, v. 34, n. 1, p. 1

By:

Humke, Paul D.

Publication type:

Article

Bibliometric Analysis of Research on Women and Advertising: Differences in Print and Audiovisual Media.

Published in:

Comunicar, 2013, v. 21, n. 41, p. 105, doi. 10.3916/C41-2013-10

By:

Navarro, Marián;
Martín, Marta

Publication type:

Article

Media Literacy, Visual Syntax, and Magazine Advertisements: Conceptualizing the Consumption of Reading by Media Literate Subjects.

Published in:

Journal of Visual Literacy, 2005, v. 25, n. 1, p. 41, doi. 10.1080/23796529.2005.11674616

By:

Heiligmann, Rodney;
Shields, Vickie Rutledge

Publication type:

Article

GENDER IMAGERIES IN INDIAN PRINT ADVERTISEMENTS: A MULTIMODAL ANALYSIS.

Published in:

Literary Endeavour, 2019, v. 10, n. 3, p. 345

By:

Kaur Bedi, Navkiran

Publication type:

Article

The World Association of Newspapers and and News Publishers Publishes New Research Report.

Published in:: Seybold Report: Analyzing Publishing Technologies, 2017, v. 17, n. 24, p. 5
Publication type:: Article

The Latest Word.

Published in:: Seybold Report: Analyzing Publishing Technologies, 2017, v. 17, n. 16, p. 16
Publication type:: Article

McClatchy Reviews 2016 Financials and Previews 2017 Objectives.

Published in:: Seybold Report: Analyzing Publishing Technologies, 2017, v. 17, n. 4, p. 2
Publication type:: Article

Hipérbole como argumento retórico.

Published in:

Revista Mediação, 2013, v. 15, n. 16, p. 149

By:

Lourenço Pinheiro, Kelly Cristina

Publication type:

Article

Images of Turkish Universities: A Study on University Print Advertisements.

Published in:

Education & Science / Egitim ve Bilim, 2015, v. 40, n. 180, p. 155, doi. 10.15390/EB.2015.2916

By:

Atabek, Gülseren Şendur;
Atabek, Ümit

Publication type:

Article

Comparing Interactive Features of Pakistani Print Ads and Conversation: A Multidimensional Approach.

Published in:

Kashmir Journal of Language Research, 2012, v. 15, n. 2, p. 113

By:

Shakir, Ahem;
Afsar, Ayaz

Publication type:

Article

Portrayals of Older Adults in U.S. and Indian Magazine Advertisements: A Cross-Cultural Comparison.

Published in:

Howard Journal of Communications, 2008, v. 19, n. 3, p. 221, doi. 10.1080/10646170802218214

By:

Raman, Priya;
Harwood, Jake;
Weis, Deborah;
Anderson, JudithL.;
Miller, Grace

Publication type:

Article

Value creation in interdependent digital and analogue markets.

Published in:

Journal of Media Business Studies, 2024, v. 21, n. 2, p. 146, doi. 10.1080/16522354.2023.2300195

By:

Sanders, Mathilde;
van de Vrande, Vareska

Publication type:

Article

CHILDREN'S ADVERTISING: MATERIALISM AND CAUSED CONFLICTS WITH PARENTS.

Published in:

TEME: Casopis za Društvene Nauke, 2017, v. 41, n. 1, p. 157, doi. 10.22190/TEME1701157P

By:

Šević, Nevenka Popović;
Šević, Aleksandar;
Živković, Radmila

Publication type:

Article

The presence and roles of English in Swedish print advertising: An exploratory study.

Published in:

Nordic Journal of English Studies, 2013, v. 12, n. 1, p. 65, doi. 10.35360/njes.276

By:

Garcia-Yeste, Miguel

Publication type:

Article

English in academic and professional contexts Editorial.

Published in:

Nordic Journal of English Studies, 2013, v. 12, n. 1, p. 1, doi. 10.35360/njes.273

By:

Kuteeva, Maria

Publication type:

Article

Rhetorical figures in TV commercials: The occurrence of schemes and tropes and their effects on commercial likeability.

Published in:

Information Design Journal (IDJ), 2010, v. 18, n. 2, p. 1, doi. 10.1075/idj.18.2.04ens

By:

Enschot, Renske van;
Beckers, Cyrella;
van Mulken, Margot

Publication type:

Article

Influence of Attitude Towards Advertisement on Purchase Intention: Exploring the Mediating Role of Attitude Towards Brand Using SEM Approach.

Published in:

IUP Journal of Marketing Management, 2016, v. 15, n. 4, p. 45

By:

Kaushal, S. K.;
Kumar, Rakesh

Publication type:

Article

English in French print advertising from 1999 to 2007.

Published in:

World Englishes, 2011, v. 30, n. 1, p. 5, doi. 10.1111/j.1467-971X.2010.01654.x

By:

RUELLOT, VIVIANE

Publication type:

Article

Communicating About Race and Health: A Content Analysis of Print Advertisements in African American and General Readership Magazines.

Published in:

Health Communication, 2007, v. 21, n. 3, p. 289, doi. 10.1080/10410230701428720

By:

Godbold Kean, Linda;
Prividera, LauraC.

Publication type:

Article

Türkiye'de Modern Banyonun Değişimi: Dergi Reklamları Üzerinden Bir Değerlendirme.

Published in:

Journal of Yaşar University / Yaşar Üniversitesi E-Dergisi, 2015, v. 10, n. 37, p. 6449, doi. 10.19168/jyu.62919

By:

AYTAÇ, Aysun;
ÖĞÜT, ġebnem TĠMUR

Publication type:

Article

A Cross-Cultural Analysis of Print Advertising Targeted to Hispanic and Non-Hispanic American Consumers.

Published in:

Thunderbird International Business Review, 2009, v. 51, n. 2, p. 151, doi. 10.1002/tie.20255

By:

Singh, Nitish;
Bartikowski, Boris

Publication type:

Article

Descripción y análisis de la publicidad de alcohol en la revista Muy Interesante.

Published in:

Revista Latina de Comunicación Social, 2009, n. 64, p. 1, doi. 10.4185/RLCS-64-2009-837-461-468

By:

García del Castillo, José A.;
López-Sánchez, Carmen;
del Carmen Quiles Soler, Ma.;
del Castillo-López, Álvaro García

Publication type:

Article

Large, sleek, slim, stylish flat screens: Privatized space and the televisual experience.

Published in:

Continuum: Journal of Media & Cultural Studies, 2009, v. 23, n. 3, p. 367, doi. 10.1080/10304310902884050

By:

Rodan, Debbie

Publication type:

Article

The Locus of Message Meaning: Differences between Trained Coders and Untrained Message Recipients in the Analysis of Alcoholic Beverage Advertising.

Published in:

Communication Methods & Measures, 2007, v. 1, n. 2, p. 91, doi. 10.1080/19312450701399354

By:

Austin, Erica Weintraub;
Pinkleton, BruceE.;
Hust, StaceyJ. T.;
Miller, Amber Coral–Reaume

Publication type:

Article

Moody's Memoranda.

Published in:

Insight: Non-Destructive Testing & Condition Monitoring, 2014, p. 6

By:

Moody, John

Publication type:

Article

Evidence for covert attention switching from eye-movements. Reply to commentaries on Liechty et al., 2003.

Published in:

Psychometrika, 2003, v. 68, n. 4, p. 557, doi. 10.1007/BF02295611

By:

WEDEL, MICHEL;
PIETERS, RIK;
LIECHTY, JOHN

Publication type:

Article

Taking confusion out of newspaper display ads.

Published in:

Journalism Educator, 1988, v. 43, n. 1, p. 55, doi. 10.1177/107769588804300118

By:

Bluse, Gregory

Publication type:

Article

Print students learn production of TV news.

Published in:

Journalism Educator, 1984, v. 39, n. 2, p. 26, doi. 10.1177/107769588403900209

By:

Mills, Rilla Dean;
Gross, Lynne Schafer

Publication type:

Article

Consumers' Understanding of FDA Approval Requirements and Composite Scores in Direct-to-Consumer Prescription Drug Print Ads.

Published in:

2016

By:

O'Donoghue, Amie C.;
Sullivan, Helen W.;
Williams, Pamela A.;
Squire, Claudia;
Betts, Kevin R.;
Fitts Willoughby, Jessica;
Parvanta, Sarah

Publication type:

journal article

Non Castigat Ridendo Mores: Evaluating the Effectiveness of Humor Appeal in Printed Advertisements for HIV/AIDS Prevention in Italy.

Published in:

Journal of Health Communication, 2012, v. 17, n. 9, p. 1011, doi. 10.1080/10810730.2012.665416

By:

Soscia, Isabella;
Turrini, Alex;
Tanzi, Emilio

Publication type:

Article

The Effects of Drug-Prevention Messages on the Accessibility of Identity-Related Constructs.

Published in:

Journal of Health Communication, 2011, v. 16, n. 5, p. 458, doi. 10.1080/10810730.2010.546485

By:

Comello, Maria LeonoraG.;
Slater, MichaelD.

Publication type:

Article

A View into a Transition in Progress.

Published in:

American Entomologist, 2021, v. 67, n. 2, p. 3, doi. 10.1093/ae/tmab034

By:

Szendrei, Zsofia

Publication type:

Article

Glancing Back at 2020, Looking Forward to 2021.

Published in:

American Entomologist, 2020, v. 66, n. 4, p. 3, doi. 10.1093/ae/tmaa060

By:

Steffey, Kevin L

Publication type:

Article

Advertising in Medical Journals: Should Current Practices Change?

Published in:

PLoS Medicine, 2006, v. 3, n. 6, p. e130, doi. 10.1371/journal.pmed.0030130

By:

Fugh-Berman, Adriane;
Alladin, Karen;
Chow, Jarva

Publication type:

Article

Augmented Reality Marketing: Consumer Preferences and Attitudes Toward Hypermedia Print Ads.

Published in:

Journal of Interactive Advertising, 2016, v. 16, n. 1, p. 16, doi. 10.1080/15252019.2015.1125316

By:

Yaoyuneyong, Gallayanee;
Foster, Jamye;
Johnson, Erik;
Johnson, David

Publication type:

Article

Female Nudity in Print Advertising: An Analysis of Gender Differences in Arousal and Ad Response.

Published in:

Psychology & Marketing, 1990, v. 7, n. 1, p. 65, doi. 10.1002/mar.4220070106

By:

LaTour, Michael S.

Publication type:

Article

Memory for the Visual and Verbal Components of Print Advertisements.

Published in:

Psychology & Marketing, 1986, v. 3, n. 3, p. 137, doi. 10.1002/mar.4220030303

By:

Childers, Terry L.;
Heckler, Susan E.;
Houston, Michael J.

Publication type:

Article

Color and Contrast in Magazine Advertising.

Published in:

Psychology & Marketing, 1986, v. 3, n. 2, p. 69, doi. 10.1002/mar.4220030203

By:

Schindler, Pamela S.

Publication type:

Article

Social Power-Based Print Advertising: Theoretical and Practical Considerations.

Published in:

Psychology & Marketing, 1985, v. 2, n. 3, p. 217, doi. 10.1002/mar.4220020307

By:

Sullivan, Gary L.;
O'Connor, P.J.

Publication type:

Article

Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment.

Published in:

Marketing Science, 2024, v. 43, n. 4, p. 723, doi. 10.1287/mksc.2023.0019

By:

Gabel, Sebastian;
Molitor, Dominik;
Spann, Martin

Publication type:

Article