Works matching Newspaper advertising

Results: 986

Effectiveness of newspaper advertising for patient recruitment into a clinical trial.

Published in:

British Journal of Clinical Pharmacology, 2014, v. 77, n. 6, p. 1064, doi. 10.1111/bcp.12262

By:

Hapca, Adrian;
Jennings, Claudine G.;
Wei, Li;
Wilson, Adam;
MacDonald, Thomas M.;
Mackenzie, Isla S.

Publication type:

Article

Rational Versus Emotional Appeals in Newspaper Advertising: Copy, Art, and Layout Differences.

Published in:

Journal of Promotion Management, 2009, v. 15, n. 4, p. 522, doi. 10.1080/10496490903281353

By:

Leonidou, LeonidasC.;
Leonidou, ConstantinosN.

Publication type:

Article

Newspaper Advertising in a Nontransparent Media Market: The Case of Iraqi Kurdistan (2014–2018).

Published in:

International Journal of Communication (19328036), 2021, v. 15, p. 1393

By:

FARIS, JIYAN;
MAESEELE, PIETER;
SMETS, KEVIN

Publication type:

Article

Enhancing newspaper's value as local advertising medium.

Published in:

Newspaper Research Journal, 1994, v. 15, n. 3, p. 131, doi. 10.1177/073953299401500311

By:

Prater, Bruce W.;
Wang, Paul;
Lavine, John M.

Publication type:

Article

Cyclical Influences on Newspaper Advertising.

Published in:

American Journal of Economics & Sociology, 1947, v. 7, n. 1, p. 81, doi. 10.1111/j.1536-7150.1947.tb01613.x

By:

Kinter, Charles V.

Publication type:

Article

SHIFTS IN NEWSPAPER ADVERTISING EXPENDITURES AND THEIR IMPLICATIONS FOR THE FUTURE OF NEWSPAPERS.

Published in:

Journalism Studies, 2008, v. 9, n. 5, p. 704, doi. 10.1080/14616700802207649

By:

Picard, RobertG.

Publication type:

Article

Is online newspaper advertising cannibalizing print advertising?

Published in:

Quantitative Marketing & Economics, 2015, v. 13, n. 4, p. 283, doi. 10.1007/s11129-015-9160-3

By:

Sridhar, Shrihari;
Sriram, Srinivasaraghavan

Publication type:

Article

The Information Content of Newspaper Advertising.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 1992, v. 14, n. 2, p. 63, doi. 10.1080/10641734.1992.10504989

By:

Abernethy, Avery M.

Publication type:

Article

A HIERARCHICAL MODEL OF SOURCE EFFECT IN RETAIL NEWSPAPER ADVERTISING.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 235

By:

Barnes, James G.

Publication type:

Article

ADVERTISING MANAGERS' PERCEPTIONS OF SALES EFFECTS AND CREATIVE PROPERTIES OF NATIONAL NEWSPAPER ADVERTISING: THE MEDIUM REVISITED.

Published in:

Journalism & Mass Communication Quarterly, 2003, v. 80, n. 2, p. 410, doi. 10.1177/107769900308000211

By:

Reid, Leonard N.;
King, Karen Whitehill

Publication type:

Article

Newspaper advertising versus direct mail marketing in a family practice: A hands-on approach.

Published in:

Health Marketing Quarterly, 1995, v. 12, n. 3, p. 63, doi. 10.1300/J026v12n03_07

By:

Godreau, Charles J.

Publication type:

Article

The Linguistics of Newspaper Advertising in Nigeria.

Published in:

Language in India, 2010, v. 10, n. 3, p. 1

By:

Ezejideaku, Emma;
Ugwu, Esther Nkiruka

Publication type:

Article

Sustainability of Select Indigenous-Language Newspapers Through Advertising in Nigeria: Appraising the Success of Alaroye and Aminiya Newspapers.

Published in:

African Journalism Studies, 2024, v. 45, n. 2, p. 156, doi. 10.1080/23743670.2024.2420923

By:

Adeyeye, Babatunde;
Salawu, Abiodun

Publication type:

Article

An Analysis of the Printed Newspaper Advertising in Albania.

Published in:

International Journal of Science, Innovation & New Technology, 2013, v. 1, n. 6, p. 27

By:

Köksal, Yüksel;
Isufi, Ilda

Publication type:

Article

Consumer Attitudes toward and use of Advertising Content in a Small Daily Newspaper.

Published in:

Journal of Advertising, 1976, v. 5, n. 1, p. 28, doi. 10.1080/00913367.1976.10672619

By:

Larkin, Ernest F.;
Grotta, Gerald L.

Publication type:

Article

Rate Setting and Competition in Newspaper Advertising.

Published in:

Newspaper Research Journal, 1982, v. 3, n. 3, p. 3, doi. 10.1177/073953298200300301

By:

Picard, Robert G.

Publication type:

Article

The Cross-Elasticity of Demand For National Newspaper Advertising.

Published in:

Journalism Quarterly, 1987, v. 64, n. 2, p. 346, doi. 10.1177/107769908706400209

By:

Busterna, John C.

Publication type:

Article

Local and standardized strategies: A content analysis of newspaper food and beverage advertising in Jamaica.

Published in:

Newspaper Research Journal, 2020, v. 41, n. 2, p. 179, doi. 10.1177/0739532920919828

By:

Ahn, Regina Jihea;
Nelson, Michelle R.;
Ferguson, Gail M.

Publication type:

Article

Advertising Agencies Reduce Reliance on Newspaper Ads.

Published in:

Newspaper Research Journal, 2001, v. 22, n. 2, p. 51, doi. 10.1177/073953290102200205

By:

Maxwell, Ann;
Wanta, Wayne

Publication type:

Article

News, Neighbours, and Commerce: Newspaper Advertising in the Information Culture of the Dutch Republic.

Published in:

Early Modern Low Countries, 2018, v. 2, n. 1, p. 103, doi. 10.18352/emlc.64

By:

PETTEGREE, ANDREW;
DER WEDUWEN, ARTHUR

Publication type:

Article

PARTY ADVERTISING IN NEWSPAPERS: A source of media bias?

Published in:

Journalism Studies, 2018, v. 19, n. 6, p. 782, doi. 10.1080/1461670X.2016.1234356

By:

Eberl, Jakob-Moritz;
Wagner, Markus;
Boomgaarden, Hajo G.

Publication type:

Article

NEWSPAPERS GO FOR ADVERTISING!

Published in:

Journalism Studies, 2008, v. 9, n. 5, p. 692, doi. 10.1080/14616700802207623

By:

Berte, Katrien;
De Bens, Els

Publication type:

Article

Newspaper Advertising Sales (Book).

Published in:

1995

By:

Roschwalb, Susanne A.

Publication type:

Book Review

"Amongst the Most Desirable Reading": Advertising and the Fetters of the Newspaper Press in Britain, c. 1848–1914.

Published in:

Law & History Review, 2019, v. 37, n. 3, p. 657, doi. 10.1017/S0738248019000178

By:

Rosenberg, Anat

Publication type:

Article

An Empirical Analysis of Competition in Print Advertising among Paid and Free Newspapers.

Published in:

Economic Record, 2019, v. 95, n. 310, p. 325, doi. 10.1111/1475-4932.12488

By:

Brooke, Geoffrey;
Cheung, Lydia

Publication type:

Article

Repetitive Advertising in Newspapers (Book).

Published in:

1965

By:

Baime, Edwin I.

Publication type:

Book Review

White Space in Newspaper Grocery Advertising: Some New Findings.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 1992, v. 14, n. 2, p. 69, doi. 10.1080/10641734.1992.10504990

By:

Jacobs, Laurence;
Poillon, Christopher L.

Publication type:

Article

Print Media Management and Ethical Advertising Under Recession: A Content Analysis of Advertising in Two Daily Newspapers in Nigeria.

Published in:

Journal of Media Management & Entrepreneurship, 2021, v. 3, n. 1, p. 1, doi. 10.4018/JMME.290302

By:

Akpan, Udo Usiere

Publication type:

Article

How Datafication Drives Legacy Newspapers to Change Their Advertising Model for Business Survival: The Case of elmundo.es.

Published in:

Journal of Media Management & Entrepreneurship, 2019, v. 1, n. 2, p. 1, doi. 10.4018/JMME.2019070105

By:

Sangil, Luis

Publication type:

Article

Lawrence A. Kreiser Jr. Marketing the Blue and Gray: Newspaper Advertising and the American Civil War.

Published in:

2020

By:

Sachsman, David B.

Publication type:

Book Review

A Note on the Relations Between Circulation Size and Newspaper Advertising Rates.

Published in:

Journal of Media Economics, 1998, v. 11, n. 2, p. 47, doi. 10.1207/s15327736me1102_3

By:

Picard, Robert G.

Publication type:

Article

Newspaper advertising could distort research results.

Published in:

2000

By:

Hébert, Richard;
Hébert, R

Publication type:

journal article

THE IMPACT OF INTERMEDIA AND NEWSPAPER COMPETITION ON ADVERTISING LINAGE IN DAILY NEWSPAPERS.

Published in:

Journalism & Mass Communication Quarterly, 1999, v. 76, n. 4, p. 729, doi. 10.1177/107769909907600409

By:

Shaver, Mary Alice;
Lacy, Stephen

Publication type:

Article

The Leverage Theory of Tying Revisited: Evidence from Newspaper Advertising.

Published in:

Southern Economic Journal, 1998, v. 65, n. 2, p. 204, doi. 10.2307/1060664

By:

Slade, Margaret E.

Publication type:

Article

Advertising Pressures on Newspapers: A Survey.

Published in:

Journal of Advertising, 1992, v. 21, n. 4, p. 1, doi. 10.1080/00913367.1992.10673381

By:

Soley, Lawrence C.;
Craig, Robert L.

Publication type:

Article

THE ADVERTISING RATE STRUCTURE IN THE DAILY NEWSPAPER INDUSTRY.

Published in:

1964

By:

Bogart, Leo

Publication type:

Book Review

Social Class and Perceived Utility of Newspaper Advertising.

Published in:

Newspaper Research Journal, 1979, v. 1, n. 1, p. 42, doi. 10.1177/073953297900100105

By:

Abrams, Michael E.;
Kaul, Arthur J.;
Ma, Christina

Publication type:

Article

Newspaper Advertising Handbook (Book).

Published in:

1981

By:

Ostman, Ronald E.

Publication type:

Book Review

Türk Gazetelerinde Reklam İçeriği Üzerine Bir İnceleme: Hürriyet, Sabah ve Sözcü Gazeteleri Örnekleri.

Published in:

Journal of Akdeniz University Faculty of Communication / Akdeniz Iletişim, 2021, n. 36, p. 436, doi. 10.31123/akil.887995

By:

TARI, İnci

Publication type:

Article

Deception in weight-loss advertising: Newspaper use of press releases issued by the Federal Trade Commission.

Published in:

Newspaper Research Journal, 2021, v. 42, n. 2, p. 198, doi. 10.1177/07395329211013994

By:

Denham, Bryan E.

Publication type:

Article

Press Advertising and the Political Differentiation of Newspapers.

Published in:

Journal of Public Economic Theory, 2002, v. 4, n. 3, p. 317, doi. 10.1111/1467-9779.00100

By:

Gabszewicz, J.J.;
Laussel, D.;
Sonnac, N.

Publication type:

Article

MULTILINGUALISM, SYMBOLISM AND ILLUSIONS IN 19th-CENTURY ADVERTISING DISCOURSE: THE CASE OF PULA NEWSPAPERS.

Published in:

Croatian Journal of Ethnology & Folklore Research / Narodna Umjetnost, 2024, v. 61, n. 2, p. 7, doi. 10.15176/vol61no21

By:

BERTOŠA, MISLAVA

Publication type:

Article

Identifying the Relevant Factors in Newspaper Advertising Effectiveness.

Published in:

Palabra Clave, 2014, v. 17, n. 4, p. 1114, doi. 10.5294/pacla.2014.17.4.6

By:

Benavides, Cristóbal;
Leiva, Ricardo

Publication type:

Article

Alcohol Advertising in College Newspapers: A 7-Year Follow-up.

Published in:

Journal of American College Health, 1990, v. 38, n. 6, p. 255, doi. 10.1080/07448481.1990.9936197

By:

Breed, Warren;
Wallack, Lawrence;
Grube, Joel W.

Publication type:

Article

Impact of Facebook and Newspaper Advertising on Sales: A Comparative Study of Online and Print Media.

Published in:

Computational Intelligence & Neuroscience, 2021, p. 1, doi. 10.1155/2021/5995008

By:

Lin, Yushan;
Ahmad, Zubair;
Shafik, Wasswa;
Khosa, Saima K.;
Almaspoor, Zahra;
Alsuhabi, Hassan;
Abbas, Faheem

Publication type:

Article

„ЧАША НЕГОТИНЦАˮ ОГЛАШАВАЊЕ У ЛИСТУ СРПСКА ВОЈСКА 1908–1912. ГОДИНЕ.

Published in:

Istorijski časopis, 2024, n. 73, p. 287, doi. 10.34298/IC2473287M

By:

МИЛИЋЕВИЋ, Милић Ј.;
МИЛКИЋ, Миљан

Publication type:

Article

Newspaper advertising for public relations practitioners during the Malaya era 1957-1963.

Published in:

Asia Pacific Public Relations Journal, 2020, v. 22, p. 1

By:

Chang Peng Kee;
Arandas, Mohammed Fadel;
Genapathy, Sivasangari;
Idid, Syed Arabi

Publication type:

Article

Advertising Sterne's Novels in Eighteenth-Century Newspapers.

Published in:

Shandean, 2016, n. 27, p. 27, doi. 10.3828/shandean.2016.27.04

By:

BRANDTZÆG, SIV GØRIL;
NEWBOULD, M.-C.;
WILLIAMS, HELEN

Publication type:

Article

Enquire of the Printer: Newspaper Advertising and the Moral Economy of the North American Slave Trade, 1704-1807.

Published in:

Early American Studies, An Interdisciplinary Journal, 2020, v. 18, n. 3, p. 287

By:

TAYLOR, JORDAN E.

Publication type:

Article

Patterns of Information Products Advertising in Newspaper Media in Nigeria.

Published in:

African Journal of Library, Archives & Information Science, 2010, v. 20, n. 2, p. 71

By:

Oyekunle, Rafiat A.;
Tiamiyu, Mutawakilu A.

Publication type:

Article