How COVID-19 Affected Portuguese Travel Intentions—A PLS-SEM Model.

Santos, Eulália; Oliveira, Margarida Freitas; Tavares, Fernando Oliveira

COVID-19 was a defining moment of the 21st century, causing major disruptions to tourism and global mobility. Travel patterns have changed significantly, influencing people's perception of travel. This study aims to explore how COVID-19 affected the travel intentions of the Portuguese. The research is based on a questionnaire administered to 762 individuals, using structural equation modeling with partial least squares. In general, individuals have a reasonable perception of fear of the consequences of COVID-19, risk, and travel behavior and do not appear to have anxiety or fear of traveling. As for their intention to travel, they seem to have intentions. The results of this analysis demonstrate that fear of traveling, and travel behavior directly influence travel intentions and, indirectly, through fear of the consequences of COVID-19, anxiety, fear of traveling, and perceived travel risk. This study is particularly relevant for entities that manage and monitor the travel intentions of their clients and consumers, especially in the travel and tourism sector. It aims to more effectively meet the needs and desires of travelers, in addition to formulating strategies that promote the recovery of tourism in the post-pandemic period. The added value of research lies in its potential to guide strategic decision-making and policy formulation.

STRUCTURAL equation modeling; TOURISM; CONSUMER behavior; TWENTY-first century; COVID-19

Tourism & Hospitality (2673-5768), 2024, Vol 5, Issue 3, p657

2673-5768

Academic Journal

10.3390/tourhosp5030039