Works matching Green marketing
Results: 2507
GREEN MARKETING DAN KUALITAS PELAYANAN SERTA PENGARUHNYA TERHADAP CITRA BANK SYARIAH.
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- Nisbah: Jurnal Perbankan Syariah, 2024, v. 10, n. 1, p. 44, doi. 10.30997/jn.v10i1.13477
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- Article
Estratégias de Comunicação de Green Marketing direcionadas à Logística Reversa.
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- REUNIR: Revista de Administração, Contabilidade e Sustentabilidade, 2023, v. 13, n. 3, p. 1
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- Article
Green marketing: esfuerzos por el cuidado y la preservación del medio ambiente con negocios sostenibles.
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- Universidad & Empresa, 2022, v. 24, n. 42, p. 1, doi. 10.12804/revistas.urosario.edu.co/empresa/a.10865
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- Article
Yeşil Pazarlama Çalışmalarının Tüketiciler ve İşletmeler Açısından Değerlendirilmesi Üzerine Bir İçerik Analizi.
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- Itobiad: Journal of the Human & Social Science Researches / İnsan ve Toplum Bilimleri Araştırmaları Dergisi, 2023, v. 12, n. 5, p. 2687, doi. 10.15869/itobiad.1310688
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FACTORS INFLUENCING CONSUMER PURCHASE DECISIONS FOR AQUA LIFE INDONESIA PRODUCTS: ANALYSIS OF ECOLABEL AWARENESS, GREEN MARKETING MIX, AND BRAND IMAGE.
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- Journal of Management & Agribusiness / Jurnal Manajemen & Agribisnis, 2022, v. 19, n. 2, p. 274, doi. 10.17358/jma.19.2.274
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Do green innovation and green competitive advantage mediate the effect of green marketing orientation on SMEs' green marketing performance?
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- Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2065948
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Analysis of the Conceptual Frameworks of Green Marketing.
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- Sustainability (2071-1050), 2023, v. 15, n. 21, p. 15630, doi. 10.3390/su152115630
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The Influence of Enterprises' Green Marketing Behavior on Consumers' Green Consumption Intention—Mediating Role and Moderating Role.
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- Sustainability (2071-1050), 2022, v. 14, n. 22, p. 15478, doi. 10.3390/su142215478
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FINDING AND MINDING THE GAPS IN STATE-OF-THE-ART LEAN AND GREEN MARKETING IN THE CONSTRUCTION INDUSTRY.
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- Market / Trziste, 2020, v. 32, n. 2, p. 187, doi. 10.22598/mt/2020.32.2.187
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- Article
دورالتسويق األخضر في تحقيق التنمية املستدام ة)دراسة حالةمؤسسةفهد املدعثللكهرباء( .
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- Global Journal of Economics & Business, 2021, v. 10, n. 1, p. 46, doi. 10.31559/GJEB2021.10.1.4
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A Look on Green Marketing Management.
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- Business Management Dynamics, 2013, v. 3, n. 2, p. 111
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Green Marketing and Sustainable Development: Marketing Professionals Attitude Towards Green Marketing.
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- International Journal of Marketing & Business Communication, 2014, v. 3, n. 1, p. 1
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MEASURING THE INFLUENCE OF GREEN-MARKETING PRACTICES ON FIRMS' COMPETITIVE ADVANTAGE: A Study of Selected Food and Beverage Companies.
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- NICE Journal of Business, 2018, v. 13, n. 2, p. 57
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Is Green Marketing a Label for Ecotourism? The Romanian Experience.
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- Information (2078-2489), 2020, v. 11, n. 8, p. 389, doi. 10.3390/info11080389
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Green Marketing - a New Norm: a Qualitative Evidence of Green Marketing Challenges and Future Perspectives in High-Low Context Communication Cultures.
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- Cultural Management: Science & Education, 2022, v. 6, n. 1, p. 109, doi. 10.30819/cmse.6-1.07
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Marketing y desarrollo de productos innovadores verdes: una revisión de la literatura.
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- Semestre Económico, 2021, v. 24, n. 57, p. 201, doi. 10.22395/seec.v24n57a10
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- Article
Consumer Perceptions of Green Marketing Claims: An Examination of the Relationships with Type of Claim and Corporate Credibility.
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- Services Marketing Quarterly, 2018, v. 39, n. 4, p. 277, doi. 10.1080/15332969.2018.1514794
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USING CASE METHODS IN THE STUDY OF GREEN MARKETING STRATEGIES OF SMALL AND MEDIUM ENTERPRISES (SMEs): A PROSPECTIVE CASE STUDY DESIGN FOR SMEs IN A NEWLY INDUSTRIALIZED COUNTRY, TURKEY.
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- Journal of International Social Research, 2015, v. 8, n. 41, p. 1303
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Effect of green marketing mix, green customer value, and attitude on green purchase intention: evidence from the USA.
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- Environmental Science & Pollution Research, 2023, v. 30, n. 5, p. 11473, doi. 10.1007/s11356-022-22944-7
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Green Marketing Practices and Issues: A Comparative Study of Selected Firms in Indonesia and Philippines.
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- Journal of Asia-Pacific Business, 2021, v. 22, n. 3, p. 164, doi. 10.1080/10599231.2021.1943807
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أثر ممارسات التسويق الأخضر على فعالية الشركات الدولية - دراسة تطبيقية على عينة من الشركات الدولية الكويتية
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- Al-Andalus journal for Humanities & Social Sciences, 2020, n. 30, p. 105
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- Article
أثر ممارسات التسويق الأخضر على فعالية الشركات الدودية - دراسة تطبيقية على عينة من الشركات الدولية الكويتية
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- Al-Andalus journal for Humanities & Social Sciences, 2020, n. 29, p. 105
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Yeşil pazarlama: İşletmelerin yeşil pazarlamaya yönelme nedenleri.
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- Istanbul Aydin Üniversitesi Dergisi Anadolu Bil Meslek Yüksekokulu, 2020, v. 15, n. 59, p. 223, doi. 10.17932/IAU.ABMYOD.2006.005/abmyod_v15i59001
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GREEN MARKETING MIX EFFECT ON CONSUMERS BUYING DECISIONS IN BANGLADESH.
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- Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2018, n. 4, p. 298, doi. 10.21272/mmi.2018.4-25
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Diseño de estrategias para emprendimientos de turismo de naturaleza mediados por el marketing verde.
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- Entorno Geográfico, 2023, n. 26, p. 1, doi. 10.25100/eg.v0i26.12599
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ASSOCIAÇÃO ENTRE RENDA FAMILIAR E A PERCEPÇÃO DOS CONSUMIDORES SOBRE AS ESTRATÉGIAS DE MARKETING VERDE.
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- Revista de Administração FACES Journal, 2020, v. 19, n. 1, p. 104, doi. 10.21714/1984-6975FACES2020V19N1ART6826
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MARKETING VERDE X GREENWASHING NA ROTULAGEM AMBIENTAL.
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- Revista Pretexto, 2023, v. 24, n. 4, p. 54
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GREEN MARKETING COMMUNICATION STRATEGIES: AN INTEGRATIVE LITERATURE REVIEW.
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- Annals of the University of Oradea, Economic Science Series, 2021, v. 30, n. 1, p. 388, doi. 10.47535/1991auoes30(1)043
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GREEN MARKETING MIX AND PROMOTION OF RESPONSIBLE CONSUMPTION.
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- Knowledge: International Journal, 2023, v. 57, n. 1, p. 121
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Los efectos limitados del marketing verde en la actitud hacia las marcas comerciales.
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- Revista Latina de Comunicación Social, 2023, n. 81, p. 23, doi. 10.4185/RLCS-2023-2024
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GREEN MARKETING AND ITS IMPACT ON CONSUMER BUYING BEHAVIOR.
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- Journal of International Trade, Logistics & Law, 2022, v. 8, n. 1, p. 162
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GREEN MARKETING.
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- Vizione, 2023, n. 41, p. 243
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The Role of Green Marketing and Sustainability Practices in Increasing Brand Equity in the Indonesian E-commerce Sector.
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- Dinasti International Journal of Economics, Finance & Accounting (DIJEFA), 2025, v. 5, n. 6, p. 5650, doi. 10.38035/dijefa.v5i6
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Framing green marketing messages for museums and art galleries: an empirical research in Italy.
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- 2021
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- Letter
A BIBLIOMETRIC CITATION ANALYSIS ON GREEN MARKETING AND WASTE MANAGEMENT.
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- International Journal of Management Studies (2232-1608), 2024, v. 31, n. 1, p. 235, doi. 10.32890/ijms2024.31.1.9
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THE EFFECT OF GREEN MARKETING ON CUSTOMER SATISFACTION.
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- Journal of Syntax Transformation, 2023, v. 4, n. 12, p. 149, doi. 10.46799/jst.v4i12.881
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-دور التسويق الأخضر في تحسين صورة المؤسسات – دراسة ميدانية على عينة من المؤسسات الجزائرية الحاصلة على شهادة الإيزو 14001.
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- Economic & Managerial Researshes, 2020, v. 14, n. 5, p. 143
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- Article
EFFECTS OF GREEN MARKETING AND PERCEIVED VALUE ON PURCHASE INTENTION - CASE ON KITCHEN CABINET INDUSTRY.
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- Journal of the Balkan Tribological Association, 2022, v. 28, n. 1, p. 125
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GREEN MARKETING IN THE FUNCTION OF SUSTAINABLE DEVELOPMENT.
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- Ekonomika, 2023, v. 69, n. 2, p. 62, doi. 10.5937/ekonomika2302061P
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GREEN MARKETING APPROACHES TO THE DEVELOPMENT OF SUSTAINABLE RURAL TOURISM ACTIVITIES.
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- New Knowledge Journal of Science / Novo Znanie, 2018, v. 7, n. 2, p. 71
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Consumers' purchase behaviour and green marketing: A synthesis, review and agenda.
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- International Journal of Consumer Studies, 2021, v. 45, n. 6, p. 1217, doi. 10.1111/ijcs.12722
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- Article
THE ROLE OF GREEN MARKETING I N CREATING A SUSTAINABLE COMPETITIVE ADVANTAGE.
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- Regional Formation & Development Studies, 2023, v. 40, n. 2, p. 89, doi. 10.15181/rfds.v40i2.2533
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GENERATION Z ATTITUDES TOWARD GREEN MARKETING: A CROSS COUNTRY AND GENDER ANALYSIS.
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- Annals of 'Constantin Brancusi' University of Targu-Jiu. Economy Series / Analele Universităţii 'Constantin Brâncuşi' din Târgu-Jiu Seria Economie, 2016, n. 3, p. 6
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Green Marketing: A Bibliographic Perspective.
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- Sustainability (2071-1050), 2023, v. 15, n. 24, p. 16674, doi. 10.3390/su152416674
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Supply Chain Green Manufacturing and Green Marketing Strategies under Network Externality.
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- Sustainability (2071-1050), 2023, v. 15, n. 18, p. 13732, doi. 10.3390/su151813732
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Green Marketing and Repurchase Intention: Stewardship of Green Advertisement, Brand Awareness, Brand Equity, Green Innovativeness, and Brand Innovativeness.
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- Sustainability (2071-1050), 2023, v. 15, n. 16, p. 12534, doi. 10.3390/su151612534
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Green Marketing in the Digital Age: A Systematic Literature Review.
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- Sustainability (2071-1050), 2023, v. 15, n. 16, p. 12369, doi. 10.3390/su151612369
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Green and Environmental Marketing Strategies and Ethical Consumption: Evidence from the Tourism Sector.
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- Sustainability (2071-1050), 2023, v. 15, n. 16, p. 12199, doi. 10.3390/su151612199
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Cite Space-Based Bibliometric Analysis of Green Marketing.
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- Sustainability (2071-1050), 2023, v. 15, n. 12, p. 9840, doi. 10.3390/su15129840
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Evaluation of Green Marketing Strategies by Considering Sustainability Criteria.
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- Sustainability (2071-1050), 2023, v. 15, n. 10, p. 7874, doi. 10.3390/su15107874
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- Article