Works matching AU Ma, Liye


Results: 29
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    Selling the Premium in Freemium.

    Published in:
    Journal of Marketing, 2018, v. 82, n. 6, p. 10, doi. 10.1177/0022242918807170
    By:
    • Gu, Xian;
    • Kannan, P.K.;
    • Ma, Liye
    Publication type:
    Article
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    Platforms: a multiplicity of research opportunities.

    Published in:
    Marketing Letters, 2015, v. 26, n. 2, p. 141, doi. 10.1007/s11002-014-9314-1
    By:
    • Sriram, S.;
    • Manchanda, Puneet;
    • Bravo, Mercedes;
    • Chu, Junhong;
    • Ma, Liye;
    • Song, Minjae;
    • Shriver, Scott;
    • Subramanian, Upender
    Publication type:
    Article
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