Works matching DE "MARKETING effectiveness"
Results: 399
The Roles and Goals of Marketing: Research: Where we've been and where we're heading.
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- Marketing Research, 2012, v. 24, n. 2, p. 28
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Pomiar efektywności działań marketingowych na przykładzie organizacji badawczej w Polsce.
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- Studies & Work of the Collegium of Management & Finance / Studia i Prace Kolegium Zarzadzania i Finansów, 2023, n. 188, p. 83, doi. 10.33119/sip.2023.188.5
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A IMPORTÂNCIA DO ENDOMARKETING PARA A MELHORIA DE DESEMPENHO DOS COLABORADORES: UM ESTUDO DE CASO EM UMA EMPRESA DO RAMO DE DESENVOLVIMENTO DE SOFTWARE.
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- Revista Foco (Interdisciplinary Studies Journal), 2023, v. 16, n. 11, p. 1, doi. 10.54751/revistafoco.v16n11-205
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The optimal strategy of the dynamic mean−variance problem for pairs trading with a common stochastic factor.
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- Probability, Uncertainty & Quantitative Risk, 2024, v. 9, n. 4, p. 1, doi. 10.3934/puqr.2024022
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Digital Marketing Communications: Selection Criteria.
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- KnE Social Sciences, 2021, p. 181, doi. 10.18502/kss.v5i2.8351
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ПРОТИДІЯ РИЗИКАМ В ДІЯЛЬНОСТІ СТРАХОВИХ КОМПАНІЙ В УМОВАХ ВОЄННОГО СТАНУ ІНСТРУМЕНТАМИ СТРАХОВОГО МАРКЕТИНГУ.
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- Scientific Proceedings of Ostroh Academy National University Series, Economics, 2023, v. 57, n. 29, p. 25, doi. 10.25264/2311-5149-2023-29(57)-25-29
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РОЛЬ МАРКЕТИНГОВОГО ІНСТРУМЕНТАРІЮ У ФОРМУВАННІ СУЧАСНИХ МОДЕЛЕЙ ВЕДЕННЯ СТРАХОВОГО БІЗНЕСУ.
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- Scientific Proceedings of Ostroh Academy National University Series, Economics, 2022, v. 55, n. 27, p. 67, doi. 10.25264/2311-5149-2022-27(55)-67-72
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From Humor to Strategy: An Experimental Survey on Internet Memes in Social Media Marketing.
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- Management Issues / Problemy Zarządzania, 2023, v. 21, n. 4, p. 4, doi. 10.7172/2956-7602.102.1
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Marketing Activities of Łódź Voivodeship Companies on Foreign Markets - Research Findings.
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- Management Issues / Problemy Zarządzania, 2021, v. 19, n. 1, p. 136, doi. 10.7172/1644-9584.91.10
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The Lost Art of Design in OD.
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- Organization Development Journal, 2017, v. 35, n. 3, p. 11
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Use of Marketing Communication Tools in Tourism in Accommodation Facilities during the COVID-19 Pandemic.
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- Journal of Tourism & Services, 2023, v. 14, n. 26, p. 25, doi. 10.29036/jots.v14i26.440
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МАРКЕТИНГОВ ПОДХОД В УПРАВЛЕНИЕТО НА КУРОРТНИЯ ГРАД.
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- Management & Education / Upravlenie i Obrazovanie, 2019, v. 15, n. 2, p. 73
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Factors Affecting Success In E-Marketing Activities At Universities In Vietnam.
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- Journal of Namibian Studies, 2023, v. 35, p. 48
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A Study On Relationship Marketing In Indian Rural Banking Industry.
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- Journal of Namibian Studies, 2023, v. 33, p. 1889
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Going Digital: the Digital Publishing Report Conference Speaker List and Bios.
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- Seybold Report: Analyzing Publishing Technologies, 2012, v. 12, n. 17, p. 12
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THE MARKETING INFLUENCERS ALTERING THE PURCHASE INTENTIONS OF SAUDI CONSUMERS: THE EFFECT OF SOCIOCULTURAL PERSPECTIVE.
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- Polish Journal of Management Studies, 2021, v. 24, n. 2, p. 24, doi. 10.17512/pjms.2021.24.2.02
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What can marketers learn from a poker player, a jazz musician, a tennis player and a dancer?
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- Journal of Brand Strategy, 2025, v. 13, n. 4, p. 325
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Measuring the brand and category effects of marketing activities on customers.
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- Journal of Brand Strategy, 2024, v. 13, n. 2, p. 175, doi. 10.69554/PYKV6776
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Editorial.
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- Journal of Brand Strategy, 2024, v. 13, n. 2, p. 112, doi. 10.69554/KPFP8468
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Measuring the brand and category effects of marketing activities on customers.
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- Journal of Brand Strategy, 2024, v. 13, n. 2, p. 175, doi. 10.69554/pykv6776
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Editorial.
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- 2024
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- Editorial
Are your brand-building efforts really working? A new analytical approach for assessing and growing your brand.
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- Journal of Brand Strategy, 2023, v. 12, n. 2, p. 126, doi. 10.69554/ihlh7052
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Ogilvy versus Aristotle: How creative briefs fail and why brand strategists should adopt a new patron saint.
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- Journal of Brand Strategy, 2020, v. 9, n. 3, p. 211, doi. 10.69554/uwnr6758
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SEGMENTATION OF CZECH CONSUMERS BASED ON THEIR ATTITUDES TOWARDS MONEY.
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- Central European Business Review, 2013, v. 2, n. 2, p. 19, doi. 10.18267/j.cebr.42
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STOPIEŃ WIRTUALNOŚCI PRZEDSIĘBIORSTW A ICH EFEKTYWNOŚĆ.
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- Research Papers of the Wroclaw University of Economics / Prace Naukowe Uniwersytetu Ekonomicznego we Wroclawiu, 2013, n. 293, p. 78
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The Impact of Market Liquidity on the Effectiveness of Option Valuation with the Black-Scholes-Merton Model Using the Example of the WIG20 Index.
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- Financial Sciences / Nauki o Finansach, 2022, v. 27, n. 1, p. 58, doi. 10.15611/fins.2022.1.05
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MODELING MARKETING RESEARCH EFFICIENCY -- SOME THEORETICAL NOTES.
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- Econometrics / Ekonometria, 2012, n. 35, p. 38
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Communicating and Disseminating Rock Art Research on Facebook: The ERC Artsoundscapes Project Goes Public.
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- Heritage & Society, 2022, v. 15, n. 2, p. 113, doi. 10.1080/2159032X.2022.2098653
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RESEARCH INTO ONLINE MARKETING ACTIVITIES AND TOOLS FOR MEASURING THEIR EFFICIENCY BY ENTREPRENEURS IN THE CZECH REPUBLIC.
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- Studies of Socio-Economics & Humanities / Socioekonomické a Humanitní Studie, 2020, v. 11, n. 1, p. 41
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Legal Pluralism in Traditional Societies: A Case of Agricultural Marketing Relations in Northwest Pakistan.
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- Journal of Humanities & Social Sciences (Pakistan), 2016, v. 24, n. 1, p. 13
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NEUROMARKETING: ATTITŰDÖK, MÓDSZEREK ÉS HATÁSOK A STRATÉGIAI ÉS OPERATÍV DÖNTÉSEKRE.
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- Vezetéstudomány / Budapest Management Review, 2020, v. 51, n. 3, p. 67
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4Ps marketing strategy innovation of fresh food e-commerce in the background of big data.
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- Global Business & Management Research, 2024, v. 16, p. 2042
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Analysis of the role and impact of the market on consumption and enterprises.
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- Global Business & Management Research, 2024, v. 16, p. 967
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LAUNCH STRATEGY AND NEW PRODUCT INNOVATION: AN EMPIRICAL EXAMINATION IN TAIWAN.
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- International Journal of Organizational Innovation, 2018, v. 11, n. 1, p. 1
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STRATEGIC GROUPING OF FINANCIAL HOLDING COMPANIES: A TWO-DIMENSIONAL GRAPHICAL ANALYSIS WITH APPLICATION OF THE THREE-STAGE MALMQUIST INDEX AND CO-PLOT METHODS.
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- International Journal of Organizational Innovation, 2013, v. 5, n. 3, p. 158
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The effectiveness of subtitles in cross‐cultural television commercials.
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- World Englishes, 2019, v. 38, n. 3, p. 387, doi. 10.1111/weng.12430
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Period-aggregated transformer for learning latent seasonalities in long-horizon financial time series.
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- PLoS ONE, 2024, v. 19, n. 8, p. 1, doi. 10.1371/journal.pone.0308488
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The effectiveness of emerging markets' legal structure in explaining financial development.
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- PLoS ONE, 2024, v. 19, n. 4, p. 1, doi. 10.1371/journal.pone.0299831
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From customer intelligence to sustainability: management feature of SMEs in Almaty City.
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- Journal of Strategic Marketing, 2024, v. 32, n. 8, p. 1259, doi. 10.1080/0965254X.2023.2199024
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Understanding the current market enablers for Nepal's biomass cookstove industry.
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- Development in Practice, 2022, v. 32, n. 1, p. 52, doi. 10.1080/09614524.2021.1893659
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Los efectos limitados del marketing verde en la actitud hacia las marcas comerciales.
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- Revista Latina de Comunicación Social, 2023, n. 81, p. 23, doi. 10.4185/RLCS-2023-2024
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The trouble with marketing: An alternative view.
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- Journal of Customer Behaviour, 2014, v. 13, n. 3, p. 237, doi. 10.1362/147539214X14103453768787
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Artificial intelligence and digital marketing on online purchase intention mediating customer experience study on al washliyah university labuhanbatu students.
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- Jurnal Mantik, 2024, v. 8, n. 3, p. 1417
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Unlimited Testing: Let's Test Your Emails with AI.
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- Marketing Science, 2024, v. 43, n. 2, p. 419, doi. 10.1287/mksc.2021.0126
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Digital Solutions and Machine Learning Can Improve Niche Market Reach.
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- Theory, Methodology, Practice, 2023, v. 19, n. 1, p. 31, doi. 10.18096/TMP.2023.01.03
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Marketing Strategy Analysis for Polytechnic Innovation Products: A Case Study of Flagship Products in Indonesian Polytechnics.
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- KnE Social Sciences, 2024, p. 532, doi. 10.18502/kss.v9i25.17004
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Killer Acquisitions in Digital Markets: Evaluating the Effectiveness of the EU Merger Control Regime.
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- European Competition & Regulatory Law Review, 2021, v. 5, n. 2, p. 112, doi. 10.21552/core/2021/2/6
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The Role of Search Frictions and Trading Ratios in Tradable Permit Markets.
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- Environmental & Resource Economics, 2022, v. 82, n. 1, p. 101, doi. 10.1007/s10640-022-00664-3
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Heuristic Simulated Annealing Modeling to Optimum Target Audience Identification in Digital Marketing: A Case Study of a Mining Industry Training Service Company.
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- International Journal of Supply & Operations Management, 2024, v. 11, n. 2, p. 188, doi. 10.22034/IJSOM.2023.109997.2805
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Analysis on Innovative Models of Strategic Marketing Management for E-Commerce Enterprises under the Internet of Things: Case Study in China.
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- Arab Journal of Administration, 2024, v. 44, n. 6, p. 275, doi. 10.21608/aja.2024.271176.1589
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- Article