Accessing the Influence of Community Experience on Brand Loyalty Toward Virtual Brand Community: Developing Country Perspective.
- Published in:
- Frontiers in Psychology, 2022, v. 13, p. 1, doi. 10.3389/fpsyg.2022.865646
- By:
- Publication type:
- Article
Works matching Brand communities
Results: 1249
1
2
THE LINKS BETWEEN SOCIAL MOTIVATIONAL ENGAGEMENTS, BRAND COMMUNITY COMMITMENT AND REPURCHASE INTENTION ACROSS ONLINE BRAND COMMUNITIES.
- Published in:
- Organizations & Markets in Emerging Economies, 2016, v. 7, n. 2, p. 7, doi. 10.15388/omee.2016.7.2.14205
- By:
- Publication type:
- Article
3
SEGMENTATION OF THE BRAND COMMUNITY MEMBERS USING ACTUAL BRAND COMMUNITY MOTIVES AS A CLUSTER VARIATE.
- Published in:
- Journal of Services Research, 2022, v. 22, n. 2, p. 79
- By:
- Publication type:
- Article
4
A Review and Research Agenda for Brand Communities in Sports.
- Published in:
- International Journal of Sport Communication, 2023, v. 16, n. 3, p. 335, doi. 10.1123/ijsc.2023-0114
- By:
- Publication type:
- Article
5
YABANCILAŞMA KAVRAMINA GENEL BİR BAKIŞ VE MARKA TOPLULUKLARININ YABANCILAŞMA KARŞISINDAKİ DURUŞU ÜZERİNE KAVRAMSAL BİR DEĞERLENDİRME.
- Published in:
- Beykoz Akademi Dergisi, 2024, v. 12, n. 2, p. 223, doi. 10.14514/beykozad.1519057
- By:
- Publication type:
- Article
6
Effect of Brand Community Commitment on Loyalty and Brand Outcomes in Iranian Samsung Mobile Users.
- Published in:
- International Journal of Behavioral Science, 2018, v. 13, n. 1, p. 56
- By:
- Publication type:
- Article
7
Multi-brand retailer community model: How multi-brand retailers can create and manage strong brand communities.
- Published in:
- Journal of Brand Strategy, 2020, v. 9, n. 3, p. 240, doi. 10.69554/rwwj6702
- By:
- Publication type:
- Article
8
What drives sponsorship effectiveness? An examination of the roles of brand community identification, brand authenticity, and sponsor–club congruence.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 6, p. 1211, doi. 10.1002/mar.21802
- By:
- Publication type:
- Article
9
Sanal Marka Toplulukları ve Marka Sadakati: Nikon Örneği.
- Published in:
- Ataturk University Journal of Economics & Administrative Sciences, 2019, v. 33, n. 3, p. 715
- By:
- Publication type:
- Article
10
Does brand community participation lead to early new product adoption? The roles of networking behavior and prior purchase experience.
- Published in:
- Frontiers in Psychology, 2023, v. 14, p. 1, doi. 10.3389/fpsyg.2023.1014825
- By:
- Publication type:
- Article
11
The Drivers and Outcomes of Customer Engagement in Brand Communities: Review and Future Research.
- Published in:
- Journal of Management Research (09725814), 2019, v. 19, n. 1, p. 56, doi. 10.5958/0974-455X.2019.00005.2
- By:
- Publication type:
- Article
12
The Impact of Broadcasters on Consumer's Intention to Follow Livestream Brand Community.
- Published in:
- Frontiers in Psychology, 2022, v. 13, p. 1, doi. 10.3389/fpsyg.2021.810883
- By:
- Publication type:
- Article
13
Examining Drivers of Brand Community Engagement: The Moderation of Product, Brand and Consumer Characteristics.
- Published in:
- Sustainability (2071-1050), 2019, v. 11, n. 17, p. 4672, doi. 10.3390/su11174672
- By:
- Publication type:
- Article
14
CONSUMER ENGAGEMENT IN ONLINE BRAND COMMUNITIES: COMMUNITY VALUES, BRAND SYMBOLISM AND SOCIAL STRATEGIES.
- Published in:
- Interdisciplinary Journal of Information, Knowledge & Management, 2020, v. 15, p. 65, doi. 10.28945/4536
- By:
- Publication type:
- Article
15
Cause-Brand Community: Toward Consumer Citizenship.
- Published in:
- Journal of Nonprofit & Public Sector Marketing, 2018, v. 30, n. 1, p. 1, doi. 10.1080/10495142.2017.1326334
- By:
- Publication type:
- Article
16
Community Members' Perception of Brand Community Character: Construction and Validation of a New Scale.
- Published in:
- Journal of Interactive Marketing, 2016, v. 36, p. 107, doi. 10.1016/j.intmar.2016.07.002
- By:
- Publication type:
- Article
17
Becoming Friends in Online Brand Communities: Evidence From China.
- Published in:
- Journal of Computer-Mediated Communication, 2016, v. 21, n. 1, p. 69, doi. 10.1111/jcc4.12147
- By:
- Publication type:
- Article
18
Value co-creation between the ‘inside’ and the ‘outside’ of a company: Insights from a brand community failure.
- Published in:
- Marketing Theory, 2015, v. 15, n. 2, p. 155, doi. 10.1177/1470593114545004
- By:
- Publication type:
- Article
19
Online brand community and consumer brand trust: Analysis from Czech millennials.
- Published in:
- Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2149152
- By:
- Publication type:
- Article
20
The impact of social media on consumer-brand loyalty: A mediating role of online based-brand community.
- Published in:
- Cogent Business & Management, 2019, v. 6, n. 1, p. 1, doi. 10.1080/23311975.2019.1673640
- By:
- Publication type:
- Article
21
Brand communities and self-concept congruency in the case of a music festival.
- Published in:
- Tourism & Hospitality Research, 2020, v. 20, n. 2, p. 157, doi. 10.1177/1467358419833735
- By:
- Publication type:
- Article
22
Sustaining customer engagement through social media brand communities.
- Published in:
- Journal of Global Scholars of Marketing Science, 2020, v. 30, n. 4, p. 344, doi. 10.1080/21639159.2020.1766990
- By:
- Publication type:
- Article
23
INFLUENCE OF ONLINE BRAND COMMUNITY ENGAGEMENT ON BRAND TRUST AND BRAND LOYALTY.
- Published in:
- IADIS International Journal on WWW/Internet, 2020, v. 18, n. 1, p. 19
- By:
- Publication type:
- Article
24
IDENTIFICATION OF THE FACTORS AFFECTING CUSTOMER ENGAGEMENT IN ONLINE BRAND COMMUNITIES: A PILOT STUDY.
- Published in:
- IADIS International Journal on WWW/Internet, 2019, v. 17, n. 1, p. 14, doi. 10.33965/ijwi_2019171102
- By:
- Publication type:
- Article
25
Categorizing engagement behavior in sport brand communities – an empirical study informed by social practice theory.
- Published in:
- Sport Management Review, 2024, v. 27, n. 4, p. 544, doi. 10.1080/14413523.2024.2329826
- By:
- Publication type:
- Article
26
Introducing branded communities in sport for building strong brand relations in social media.
- Published in:
- Sport Management Review, 2016, v. 19, n. 2, p. 183, doi. 10.1016/j.smr.2015.06.001
- By:
- Publication type:
- Article
27
Empowerment within brand communities: Overcoming the Achilles’ Heel of scale-free networks.
- Published in:
- Sport Management Review, 2015, v. 18, n. 3, p. 370, doi. 10.1016/j.smr.2014.10.001
- By:
- Publication type:
- Article
28
Comparing social style platform brand and brand community social content: A machine learning-based lexical analysis.
- Published in:
- Journal of Brand Strategy, 2022, v. 11, n. 1, p. 43, doi. 10.69554/tneu9782
- By:
- Publication type:
- Article
29
Sosyal Medyada Marka Topluluklarının Marka Güveni ve Marka Sadakati Üzerindeki Etkisi.
- Published in:
- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2020, v. 12, n. 4, p. 3582, doi. 10.20491/isarder.2020.1060
- By:
- Publication type:
- Article
30
Take the pressure down: investigating the influence of peer pressure on participation desire in child-oriented brand communities.
- Published in:
- Journal of Strategic Marketing, 2021, v. 29, n. 8, p. 690, doi. 10.1080/0965254X.2020.1783569
- By:
- Publication type:
- Article
31
THE EFFECT OF CUSTOMER EMPOWERMENT AND CUSTOMER ENGAGEMENT ON MARKETING PERFORMANCE: THE MEDIATING EFFECT OF BRAND COMMUNITY MEMBERSHIP.
- Published in:
- Business: Theory & Practice, 2020, v. 21, n. 1, p. 30, doi. 10.3846/btp.2020.11617
- By:
- Publication type:
- Article
32
Strong versus weak consumer‐brand relationships: Matching psychological sense of brand community and type of advertising appeal.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 4, p. 791, doi. 10.1002/mar.21784
- By:
- Publication type:
- Article
33
Mapping brand community research from 2001 to 2021: Assessing the field's stage of development and a research agenda.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 3, p. 431, doi. 10.1002/mar.21782
- By:
- Publication type:
- Article
34
Negative brand meaning co‐creation in social media brand communities: A laddering approach using NVivo.
- Published in:
- Psychology & Marketing, 2019, v. 36, n. 12, p. 1249, doi. 10.1002/mar.21273
- By:
- Publication type:
- Article
35
The Relationship between Intrinsic Motivations and Commitment of Consumers in Brand Communities of Entertainment Media.
- Published in:
- Periodica Polytechnica: Social & Management Sciences, 2022, v. 30, n. 2, p. 114, doi. 10.3311/PPso.16318
- By:
- Publication type:
- Article
36
شناسایی عوامل مؤثر بر همآفرینی برند در جوامع برند رسانههای اجتماعی.
- Published in:
- New Marketing Research Journal, 2023, v. 12, n. 4, p. 69, doi. 10.22108/nmrj.2022.132696.2657
- By:
- Publication type:
- Article
37
Modeling the role of brand community on brandcharacteristics by mediation of brandattachment (Case study: Domestic and foreign sport wear customers).
- Published in:
- Journal of Physical Education & Sport, 2018, v. 18, n. 1, p. 319, doi. 10.7752/jpes.2018.01043
- By:
- Publication type:
- Article
38
Reducing social loafing in online brand communities: Insights from social exchange theory.
- Published in:
- Social Behavior & Personality: an international journal, 2021, v. 49, n. 5, p. 1, doi. 10.2224/sbp.10190
- By:
- Publication type:
- Article
39
NETWORK CENTRALITY IN A VIRTUAL BRAND COMMUNITY: EXPLORING AN ANTECEDENT AND SOME CONSEQUENCES.
- Published in:
- Social Behavior & Personality: an international journal, 2014, v. 42, n. 4, p. 571, doi. 10.2224/sbp.2014.42.4.571
- By:
- Publication type:
- Article
40
O EFEITO QUE AS COMUNIDADES DE MARCA GERAM NO AMOR À MARCA.
- Published in:
- Journal of Management Analysis / Revista Gestão em Análise, 2019, v. 8, n. 3, p. 127, doi. 10.12662/2359-618xregea.v8i3.p127-147.2019
- By:
- Publication type:
- Article
41
To reward or develop identification in online brand communities: evidence from emerging markets.
- Published in:
- Information Technology for Development, 2017, v. 23, n. 3, p. 579, doi. 10.1080/02681102.2017.1311831
- By:
- Publication type:
- Article
42
Consumer-Generated Visual Advertisements in Social Media Brand Communities.
- Published in:
- International Journal of Communication, 2024, v. 18, p. 982
- By:
- Publication type:
- Article
43
How Do We Engage Customers in Official Activity in the Virtual Brand Community? The Effects of Enterprise-Generated Contents on Customer Engagement Behaviors.
- Published in:
- Journal of Theoretical & Applied Electronic Commerce Research, 2024, v. 19, n. 4, p. 3520, doi. 10.3390/jtaer19040171
- By:
- Publication type:
- Article
44
How Does Online Brand Community Climate Influence Community Identification? The Mediation of Social Capital.
- Published in:
- Journal of Theoretical & Applied Electronic Commerce Research, 2021, v. 16, n. 4, p. 922, doi. 10.3390/jtaer16040052
- By:
- Publication type:
- Article
45
Customer-to-customer interaction in online brand communities influences brand loyalty.
- Published in:
- Social Behavior & Personality: an international journal, 2022, v. 50, n. 6, p. 1, doi. 10.2224/sbp.11483
- By:
- Publication type:
- Article
46
Use of Brand Community Markers to Engage Existing Lifestyle Consumption Communities and Some Ethical Concerns.
- Published in:
- Journal of Macromarketing, 2015, v. 35, n. 4, p. 419, doi. 10.1177/0276146714564873
- By:
- Publication type:
- Article
47
Charitable giving to college athletics: the role of brand communities in choosing how much to give.
- Published in:
- Journal of Marketing for Higher Education, 2021, v. 31, n. 1, p. 1, doi. 10.1080/08841241.2020.1731911
- By:
- Publication type:
- Article
48
FANNING THE FLAMES OF BRAND LOVE: THE IMPACT OF FAN PAGE AND THE MEDIATING ROLE OF SENSE OF BRAND COMMUNITY.
- Published in:
- Journal of Eastern European & Central Asian Research, 2023, v. 10, n. 5, p. 727, doi. 10.15549/jeecar.v10i5.1206
- By:
- Publication type:
- Article
49
The impact of customer personality and online brand community engagement on intention to forward company and users generated content: palestinian banking industry a case.
- Published in:
- Economic Research-Ekonomska Istrazivanja, 2020, v. 33, n. 1, p. 1985, doi. 10.1080/1331677X.2020.1752277
- By:
- Publication type:
- Article
50
Research on the Impact of Intercustomer Social Support on Customer Engagement Behaviors in Virtual Brand Communities.
- Published in:
- Behavioral Sciences (2076-328X), 2023, v. 13, n. 1, p. 31, doi. 10.3390/bs13010031
- By:
- Publication type:
- Article