Works matching DE "CONTENT marketing"
Results: 443
Understanding destination brand love using machine learning and content analysis method.
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- Current Issues in Tourism, 2022, v. 25, n. 9, p. 1451, doi. 10.1080/13683500.2021.1924634
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- Article
A VIABILIDADE DO INBOUND MARKETING NO SETOR PÚBLICO - UM ESTUDO DE CASO DO MUNICÍPIO DE PRESIDENTE PRUDENTE/SP.
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- Revista Foco (Interdisciplinary Studies Journal), 2023, v. 16, n. 5, p. 1, doi. 10.54751/revistafoco.v16n5-109
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- Article
The Impact of the Content Marketing Via Social Media on Algerian Women's Purchasing Intention for Cosmetics with Attitudes as an Intervening Variable.
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- Finance & Business Economies Review, 2024, v. 8, n. 3, p. 56, doi. 10.58205/fber.v8i3.1854
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تفاعل المستهلك نحو التسويق بالمحتوى في صفحات التواصل الاجتماعي.
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- Accounting & Financial Studies Journal, 2024, v. 19, p. 184
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- Article
Некоторые Инновационные словообразовательные процессы в популярных интернет-текстах в русском и арабском языках.
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- Journal of College of Languages, 2021, n. 43, p. 186, doi. 10.36586/jcl.2.2021.0.43.0186
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- Article
Putting an end to download‐and‐go: The website's role in a content marketing ecosystem.
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- Learned Publishing, 2018, v. 31, n. 2, p. 173, doi. 10.1002/leap.1131
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Brand journalism technologies in modern informational space.
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- Media & Communication / Mediji i Komunikacije, 2019, v. 5, n. 9, p. 23
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- Article
Can content marketing focusing on sustainability drive stakeholder engagement? The case of IKEA Hungary’s social media communication about sustainability.
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- Forum on Economics & Business / Közgazdász Fórum, 2021, v. 24, n. 2, p. 76
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- Article
ПРОТИДІЯ РИЗИКАМ В ДІЯЛЬНОСТІ СТРАХОВИХ КОМПАНІЙ В УМОВАХ ВОЄННОГО СТАНУ ІНСТРУМЕНТАМИ СТРАХОВОГО МАРКЕТИНГУ.
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- Scientific Proceedings of Ostroh Academy National University Series, Economics, 2023, v. 57, n. 29, p. 25, doi. 10.25264/2311-5149-2023-29(57)-25-29
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- Article
La Zona Económica Exclusiva: el papel geopolítico de la Corte Internacional de Justicia en los casos Perú-Chile y Nicaragua-Colombia (2001-2014).
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- Geopolitica(s): Revista de Estudios Sobre Espacio y Poder, 2022, v. 13, n. 1, p. 83, doi. 10.5209/geop.74653
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- Article
Transforming Digital Marketing with Generative AI.
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- Computers (2073-431X), 2024, v. 13, n. 7, p. 168, doi. 10.3390/computers13070168
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- Article
دور حملات التسويق الاجتماعي للشرطة المجتمعية في تعزيز الوعي لدى الجمهور إزاء القضايا في المجتمع (دراسة مسحية لجمهور مدينة بغداد).
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- Journal of Babylon Center for Humanities Studies, 2025, v. 15, n. 1, p. 1667
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- Article
Marketing Activities of Łódź Voivodeship Companies on Foreign Markets - Research Findings.
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- Management Issues / Problemy Zarządzania, 2021, v. 19, n. 1, p. 136, doi. 10.7172/1644-9584.91.10
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Hybrid Messages in postmodern marketing: a taxonomical proposal.
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- Icono 14, 2016, v. 14, n. 1, p. 26, doi. 10.7195/ri14.v14i1.890
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- Article
EXPLORING HOW MARKETING CONTENT AND BRAND EQUITY IMPACT THE CONTINUOUS PURCHASE USING LIVE STREAMING.
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- Polish Journal of Management Studies, 2024, v. 29, n. 1, p. 220, doi. 10.17512/pjms.2024.29.1.13
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- Article
Everything is media: A new approach to media and storytelling in the new digital era.
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- Journal of Brand Strategy, 2024, v. 13, n. 3, p. 254, doi. 10.69554/crhs5776
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- Article
The audience journey funnel is dead - use a playground instead.
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- Journal of Brand Strategy, 2024, v. 13, n. 2, p. 139, doi. 10.69554/GUNK2606
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- Article
Building capabilities for an orchestrated customer experience in the life-sciences sector: Case study of CSL Behring.
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- Journal of Brand Strategy, 2024, v. 13, n. 2, p. 114, doi. 10.69554/ODDL3236
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Editorial.
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- Journal of Brand Strategy, 2024, v. 13, n. 2, p. 112, doi. 10.69554/KPFP8468
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The audience journey funnel is dead — use a playground instead.
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- Journal of Brand Strategy, 2024, v. 13, n. 2, p. 139, doi. 10.69554/gunk2606
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- Article
Building capabilities for an orchestrated customer experience in the life-sciences sector: Case study of CSL Behring.
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- Journal of Brand Strategy, 2024, v. 13, n. 2, p. 114, doi. 10.69554/oddl3236
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- Article
Editorial.
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- 2024
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- Editorial
The state of the creator economy.
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- Journal of Brand Strategy, 2020, v. 9, n. 2, p. 152, doi. 10.69554/upnr6543
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The agile content marketing roadmap: Integrating strategy and execution.
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- Journal of Brand Strategy, 2019, v. 8, n. 2, p. 167, doi. 10.69554/rudt6192
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A flight to quality? Why content marketing strategy must evolve.
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- Journal of Brand Strategy, 2019, v. 7, n. 4, p. 343, doi. 10.69554/bypt5743
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Surviving and thriving during the next marketing technology implementation: Best practices for modern marketers.
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- Journal of Brand Strategy, 2018, v. 6, n. 4, p. 356, doi. 10.69554/etde8357
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- Article
Content marketing at AbbVie.
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- Journal of Brand Strategy, 2018, v. 6, n. 4, p. 318, doi. 10.69554/jzcb8474
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Factories rust; brands do not.
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- Journal of Brand Strategy, 2017, v. 6, n. 3, p. 250, doi. 10.69554/soia6753
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Editorial.
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- Journal of Brand Strategy, 2017, v. 5, n. 4, p. 345, doi. 10.69554/qqgo4435
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The Big Data bang: When collision of content marketing, mobile commerce and social share resulted in an omnichannel digital experience.
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- Journal of Brand Strategy, 2016, v. 5, n. 2, p. 209, doi. 10.69554/inyq9492
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- Article
Disruption and coherence: Creating the 'buzz' that builds a brand.
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- Journal of Brand Strategy, 2016, v. 5, n. 2, p. 132, doi. 10.69554/ylee7072
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- Article
Brand journalism: How to engage successfully with consumers in an age of inclusive individuality.
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- Journal of Brand Strategy, 2014, v. 3, n. 2, p. 121, doi. 10.69554/mxzk6414
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- Article
Brands as publishers: Using content and paid media to fuel a brand transformation.
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- Journal of Brand Strategy, 2014, v. 3, n. 2, p. 101, doi. 10.69554/rxrk9643
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Editorial.
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- Journal of Brand Strategy, 2014, v. 3, n. 2, p. 100, doi. 10.69554/ucwi1890
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What is it worth? The value chasm between brand and influencers.
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- Journal of Brand Strategy, 2014, v. 3, n. 1, p. 31, doi. 10.69554/rltl9783
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- Article
Owned User Generated Content als neue Form der Content-Strategie für Social Media Kampagnen.
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- Betriebswirt, 2024, v. 65, n. 1, p. 7, doi. 10.3790/dbw.2024.1446702
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- Article
Content marketing strategy of branded YouTube channels.
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- Journal of Media Business Studies, 2020, v. 17, n. 3/4, p. 294, doi. 10.1080/16522354.2020.1783130
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- Article
Content Sharing and Communication on Social Media Platforms: A Review.
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- IUP Journal of Management Research, 2022, v. 21, n. 1, p. 32
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- Article
Influencing mechanism of social media content marketing and perceived brand authenticity on brand loyalty of China's insurgent brands: The mediating role of customer engagement.
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- Global Business & Management Research, 2024, v. 16, p. 816
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- Article
THE EFFECT OF CONTENT MARKETING ON REPURCHASE INTENTION: A STUDY OF ONLINE TRAVEL AGENCIES.
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- International Journal of Organizational Innovation, 2021, v. 14, n. 2, p. 25
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- Article
Conceptualizing the Co-evolution of Journalism and Public Relations: Toward a Theory of Branded News Content's Hybrid Forms.
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- Journalism Studies, 2025, v. 26, n. 4, p. 423, doi. 10.1080/1461670X.2024.2433637
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- Article
Is a Brand Journalist Just Another Journalist? Examining Differences and Similarities in the Self-Perceptions of Their Professional Roles and Ethical Orientations.
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- Journalism Studies, 2024, v. 25, n. 6, p. 602, doi. 10.1080/1461670X.2024.2318257
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- Article
Digital brand content: underlying nature and rationales of a hybrid marketing practice.
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- Journal of Strategic Marketing, 2022, v. 30, n. 4, p. 340, doi. 10.1080/0965254X.2021.1907612
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- Article
Genres at work: A holistic approach to genres in book publishing.
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- European Journal of Cultural Studies, 2021, v. 24, n. 3, p. 757, doi. 10.1177/13675494211006097
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- Article
I Feel Like Owning It! Exploring the Antecedents of Psychological Ownership and Its Impact on Brand Loyalty in Digital Content Marketing.
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- Journal of Interactive Advertising, 2024, v. 24, n. 1, p. 48, doi. 10.1080/15252019.2023.2295258
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Trends in Influencer Marketing: A Review and Bibliometric Analysis.
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- 2022
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- Literature Review
Curating Luxe Experiences Online? Explicating the Mechanisms of Luxury Content Marketing in Cultivating Brand Loyalty.
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- Journal of Interactive Advertising, 2020, v. 20, n. 3, p. 209, doi. 10.1080/15252019.2020.1811177
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- Article
Seeing Native Advertising Production via the Business Model Lens: The Case of Forbes's BrandVoice Unit.
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- Journal of Interactive Advertising, 2018, v. 18, n. 2, p. 148, doi. 10.1080/15252019.2018.1491349
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- Article
The Rise of Storytelling as the New Marketing.
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- Publishing Research Quarterly, 2012, v. 28, n. 2, p. 116, doi. 10.1007/s12109-012-9264-5
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- Article
Zastosowanie Social Media Marketingu w działalności obiektów i obszarów atrakcyjnych turystycznie na przykładzie Energylandii i Wadowic.
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- Entrepreneurship; Education / Przedsiebiorczość - Edukacja, 2023, v. 19, n. 2, p. 102, doi. 10.24917/20833296.192.7
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- Article