Works matching Television advertising
Results: 3587
Television Commercials as a Lagging Social Indicator: Gender Role Stereotypes in Korean Television Advertising.
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- Sex Roles, 2005, v. 53, n. 11-12, p. 901, doi. 10.1007/s11199-005-8307-1
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- Article
Children's Understanding of Television Advertising Intent.
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- Journal of Marketing Management, 2003, v. 19, n. 3-4, p. 411, doi. 10.1362/026725703321663728
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- Article
The Diffusion of Television Advertising.
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- Review of Industrial Organization, 1991, v. 6, n. 3, p. 283, doi. 10.1007/BF00378127
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- Article
Hong Kong children's understanding of television advertising.
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- Journal of Marketing Communications, 2000, v. 6, n. 1, p. 37, doi. 10.1080/135272600345543
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- Article
INVESTIGATING THE IMPACT OF TELEVISION ADVERTISING AND eWOM ON BRAND EQUITY CREATION.
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- Market / Trziste, 2022, v. 34, n. 2, p. 127, doi. 10.22598/mt/2022.34.2.127
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- Article
تعرض الشباب الجامعي للإعلان التلفزيوني وانعكاسه على تنمية القدرات المعرفية لديهم . دراسة مسحية لعينة من الطلبة (طلبة كلية الإعلام/جامعة بغداد إنموذجاً)
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- Al-Bahith Al-Aalami, 2019, v. 11, n. 43, p. 135
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- Article
Understanding Female College Students' Mind-set towards Television Advertising in Pakistan.
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- Contemporary Issues / Suvremene Teme, 2009, v. 2, n. 1, p. 6
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- Article
Is Children's Understanding of Nontraditional Advertising Comparable to Their Understanding of Television Advertising?
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- Journal of Public Policy & Marketing, 2013, v. 32, n. 2, p. 195, doi. 10.1509/jppm.09.003
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- Article
Gender representations and portrayal of adults in children's television advertising: content analysis of prime cartoon channels in India.
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- Frontiers in Psychology, 2023, p. 01, doi. 10.3389/fpsyg.2023.1234678
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- Article
Gender-Role Portrayals in Television Advertising Across the Globe.
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- Sex Roles, 2016, v. 75, n. 7-8, p. 314, doi. 10.1007/s11199-016-0617-y
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- Article
Information content of television advertising in China: an update.
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- Asian Journal of Communication, 2005, v. 15, n. 1, p. 1, doi. 10.1080/0129298042000329766
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- Article
An Evaluation of Government and Industry Proposed Restrictions on Television Advertising of Breakfast Cereals to Children.
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- Journal of Consumer Policy, 2014, v. 37, n. 4, p. 507, doi. 10.1007/s10603-013-9233-1
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- Article
Investigate the Effectiveness Television Advertising on Attract Customers Based on Model AIDA (Case Study: Karafarin Bank).
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- 2015
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- Publication type:
- Case Study
Competitive advertising strategies for programmatic television.
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- Journal of the Academy of Marketing Science, 2020, v. 48, n. 4, p. 753, doi. 10.1007/s11747-019-00691-5
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- Article
The Effect of Consumer Beliefs and Attitudes towards Social Media and Television Advertising on Purchase Intentions: A Comparative Analysis.
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- Global Media Journal: Turkish Edition, 2020, v. 11, n. 21, p. 1
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- Article
Children's Understanding of Television Advertising: A Revisit in the Chinese Context.
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- Journal of Genetic Psychology, 2004, v. 165, n. 1, p. 28, doi. 10.3200/GNTP.165.1.28-36
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- Article
Representation of masculinities and race in South African television advertising: a content analysis.
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- Journal of Gender Studies, 2012, v. 21, n. 1, p. 35, doi. 10.1080/09589236.2012.639176
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- Article
Representation of Gender in South African Television Advertising: A Content Analysis.
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- Sex Roles, 2011, v. 65, n. 5-6, p. 356, doi. 10.1007/s11199-011-0027-0
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- Article
Television’s Glocal Advertising in Veridical Product Narrative: A SE Asian Reception Study of Consumer Alignment/Alienation.
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- Consumption, Markets & Culture, 2006, v. 9, n. 1, p. 45, doi. 10.1080/10253860500481429
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- Article
Television Advertising in the Multiscreen and Multitasking Age: Does it Work for Millennials?
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- Media Education / Mediaobrazovanie, 2020, v. 60, n. 1, p. 154, doi. 10.13187/me.2020.1.154
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- Article
Conveying brand authenticity through television advertising in a transmedia world.
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- Journal of Marketing Management, 2023, v. 39, n. 15/16, p. 1645, doi. 10.1080/0267257X.2023.2276249
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- Article
The use of humor in television advertising in Hong Kong.
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- Humor: International Journal of Humor Research, 2011, v. 24, n. 1, p. 43, doi. 10.1515/HUMR.2011.003
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- Article
Nudity of Male and Female Characters in Television Advertising Across 13 Countries.
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- Journalism & Mass Communication Quarterly, 2020, v. 97, n. 4, p. 1101, doi. 10.1177/1077699020925450
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- Article
Formatos de publicidad no convencional en televisión versus spots: un análisis basado en el recuerdo.
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- Historia y Comunicación Social, 2016, v. 21, n. 1, p. 257, doi. 10.5209/rev_HICS.2016.v21.n1.52695
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- Article
Representación de las mujeres en la publicidad televisiva emitida durante la Copa Mundial Femenina de la FIFA (Francia 2019). Análisis de roles y estereotipos.
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- Retos: Nuevas Perspectivas de Educación Física, Deporte y Recreación, 2024, v. 51, p. 700
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- Article
Co-Constructions of Gender and Ethnicity in New Zealand Television Advertising.
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- Sex Roles, 2012, v. 66, n. 1-2, p. 21, doi. 10.1007/s11199-011-0067-5
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- Article
Does Advertising on Black Entertainment Television Portray More Positive Gender Representations Compared to Broadcast Networks?
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- Sex Roles, 2008, v. 59, n. 9-10, p. 752, doi. 10.1007/s11199-008-9470-y
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- Article
"Porque nosotras lo valemos". Roles, valores y sesgos de género sobre las mujeres mayores en la publicidad televisiva.
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- Estudios sobre el Mensaje Periodistico, 2022, v. 28, n. 1, p. 203, doi. 10.5209/esmp.76674
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- Article
Sex-Role Portrayals in African Television Advertising: A Preliminary Examination with Implications for the Use of Hofstede's Research.
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- Journal of International Consumer Marketing, 2005, v. 17, n. 2/3, p. 73, doi. 10.1300/J046v17n02_05
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- Article
Television Advertising in the 1992 New Hampshire Presidential Primary Election.
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- Political Communication, 1994, v. 11, n. 1, p. 81, doi. 10.1080/10584609.1994.9963012
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- Article
Modelos mentales de comunicación y consumo. Una comparación intercultural de publicidad televisiva.
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- Comunicación y Sociedad, 2004, v. 17, n. 2, p. 149
- Publication type:
- Article
Examining the Impact of Television-Program-Induced Emotions on Online Word-of-Mouth Toward Television Advertising.
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- Information Systems Research, 2021, v. 32, n. 2, p. 605, doi. 10.1287/isre.2020.0985
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- Article
Fine Print in Television Advertising: Views From the Top.
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- Journal of Advertising, 1997, v. 26, n. 3, p. 1, doi. 10.1080/00913367.1997.10673525
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- Article
Television Food Advertising to Children: A Global Perspective.
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- American Journal of Public Health, 2010, v. 100, n. 9, p. 1730, doi. 10.2105/AJPH.2009.179267
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- Article
Are the New Forms of Television Advertising Beneficial for the Advertisers and the TV Management? A Spanish Television Advertising Study.
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- JMM: The International Journal on Media Management, 2013, v. 15, n. 3, p. 161, doi. 10.1080/14241277.2013.767260
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- Article
STUDYING THE CHILD/TELEVISION ADVERTISING RELATIONSHIP: A SYMBOLIC INTERACTIONIST APPROACH.
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- Journal of Advertising, 1979, v. 8, n. 4, p. 13, doi. 10.1080/00913367.1979.10673291
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- Article
INTEGRATING RESULTS FROM CHILDREN'S TELEVISION ADVERTISING RESEARCH.
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- Journal of Advertising, 1979, v. 8, n. 3, p. 3, doi. 10.1080/00913367.1979.10673282
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- Article
Do new forms of television advertising occasion better recall than traditional advertising spots?
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- International Journal of Advertising, 2013, v. 32, n. 2, p. 281, doi. 10.2501/IJA-32-2-281-300
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- Article
Children's understanding of television advertising: A grounded theory approach.
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- Psychology & Marketing, 2010, v. 27, n. 4, p. 299, doi. 10.1002/mar.20333
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- Article
PARENTAL CONCERN ABOUT TELEVISION VIEWING AND CHILDREN'S ADVERTISING IN CHINA.
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- International Journal of Public Opinion Research, 2003, v. 15, n. 2, p. 151, doi. 10.1093/ijpor/15.2.151
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- Article
Television advertising and classes of food products consumed in a paediatric population.
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- International Journal of Advertising, 2000, v. 19, n. 4, p. 487, doi. 10.1080/02650487.2000.11104816
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- Publication type:
- Article
لغة اإلعالنات التلفزيونية وانعكاساتها على اجلمهور املتلقي دراسة ميدانية للمدة من 5/2 ولغاية 2019 /4 /5.
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- Journal of The Iraqi University, 2020, v. 46, n. 2, p. 274
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- Publication type:
- Article
Preschoolers' Understanding of the Informational Function of Television Advertising.
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- Journal of Consumer Research, 1987, v. 14, n. 2, p. 229, doi. 10.1086/209108
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- Publication type:
- Article
A Longitudinal Study of Television Advertising Effects.
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- Journal of Consumer Research, 1982, v. 9, n. 3, p. 279, doi. 10.1086/208923
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- Publication type:
- Article
Age Differences in Children's Responses to Television Advertising: An Information-Processing Approach.
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- Journal of Consumer Research, 1981, v. 8, n. 2, p. 144, doi. 10.1086/208850
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- Publication type:
- Article
The Typicality and Accessibility of Consumer Attitudes Toward Television Advertising: Implications for the Measurement of Attitudes Toward Advertising in General.
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- Journal of Advertising, 2013, v. 42, n. 4, p. 343, doi. 10.1080/00913367.2013.803184
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- Publication type:
- Article
The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising.
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- Journal of Advertising, 2000, v. 29, n. 2, p. 1, doi. 10.1080/00913367.2000.10673605
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- Publication type:
- Article
AN EMPIRICAL NOTE FROM CASE DOCUMENTS ON THE ECONOMIES OF NETWORK TELEVISION ADVERTISING.
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- Review of Industrial Organization, 1989, v. 4, n. 1, p. 131, doi. 10.1007/BF02284665
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- Publication type:
- Article
Children's understanding of television advertising: a qualitative approach.
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- Journal of Marketing Communications, 2003, v. 9, n. 2, p. 59, doi. 10.1080/1352726032000080858
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- Publication type:
- Article
الابداع في الرسالة الإعلانية التلفزيونية وفاعليته في جذب انتباه المتلقي بحث مستل من أطروحة دكتوراه
- Published in:
- Al-Bahith Al-Aalami, 2020, v. 12, n. 47, p. 205
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- Publication type:
- Article