Works matching Brand communities
Results: 1196
SEGMENTATION OF THE BRAND COMMUNITY MEMBERS USING ACTUAL BRAND COMMUNITY MOTIVES AS A CLUSTER VARIATE.
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- Journal of Services Research, 2022, v. 22, n. 2, p. 79
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THE LINKS BETWEEN SOCIAL MOTIVATIONAL ENGAGEMENTS, BRAND COMMUNITY COMMITMENT AND REPURCHASE INTENTION ACROSS ONLINE BRAND COMMUNITIES.
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- Organizations & Markets in Emerging Economies, 2016, v. 7, n. 2, p. 7, doi. 10.15388/omee.2016.7.2.14205
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Accessing the Influence of Community Experience on Brand Loyalty Toward Virtual Brand Community: Developing Country Perspective.
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- Frontiers in Psychology, 2022, v. 13, p. 1, doi. 10.3389/fpsyg.2022.865646
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Examining Drivers of Brand Community Engagement: The Moderation of Product, Brand and Consumer Characteristics.
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- Sustainability (2071-1050), 2019, v. 11, n. 17, p. 4672, doi. 10.3390/su11174672
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- Article
Sanal Marka Toplulukları ve Marka Sadakati: Nikon Örneği.
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- Ataturk University Journal of Economics & Administrative Sciences, 2019, v. 33, n. 3, p. 715
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CONSUMER ENGAGEMENT IN ONLINE BRAND COMMUNITIES: COMMUNITY VALUES, BRAND SYMBOLISM AND SOCIAL STRATEGIES.
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- Interdisciplinary Journal of Information, Knowledge & Management, 2020, v. 15, p. 65, doi. 10.28945/4536
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What drives sponsorship effectiveness? An examination of the roles of brand community identification, brand authenticity, and sponsor–club congruence.
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- Psychology & Marketing, 2023, v. 40, n. 6, p. 1211, doi. 10.1002/mar.21802
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Does brand community participation lead to early new product adoption? The roles of networking behavior and prior purchase experience.
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- Frontiers in Psychology, 2023, v. 14, p. 1, doi. 10.3389/fpsyg.2023.1014825
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A Review and Research Agenda for Brand Communities in Sports.
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- International Journal of Sport Communication, 2023, v. 16, n. 3, p. 335, doi. 10.1123/ijsc.2023-0114
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The Impact of Broadcasters on Consumer's Intention to Follow Livestream Brand Community.
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- Frontiers in Psychology, 2022, v. 13, p. 1, doi. 10.3389/fpsyg.2021.810883
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The Drivers and Outcomes of Customer Engagement in Brand Communities: Review and Future Research.
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- Journal of Management Research (09725814), 2019, v. 19, n. 1, p. 56, doi. 10.5958/0974-455X.2019.00005.2
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Community Members' Perception of Brand Community Character: Construction and Validation of a New Scale.
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- Journal of Interactive Marketing, 2016, v. 36, p. 107, doi. 10.1016/j.intmar.2016.07.002
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Effect of Brand Community Commitment on Loyalty and Brand Outcomes in Iranian Samsung Mobile Users.
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- International Journal of Behavioral Science, 2018, v. 13, n. 1, p. 56
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Multi-brand retailer community model: How multi-brand retailers can create and manage strong brand communities.
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- Journal of Brand Strategy, 2020, v. 9, n. 3, p. 240, doi. 10.69554/rwwj6702
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Cause-Brand Community: Toward Consumer Citizenship.
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- Journal of Nonprofit & Public Sector Marketing, 2018, v. 30, n. 1, p. 1, doi. 10.1080/10495142.2017.1326334
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FANNING THE FLAMES OF BRAND LOVE: THE IMPACT OF FAN PAGE AND THE MEDIATING ROLE OF SENSE OF BRAND COMMUNITY.
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- Journal of Eastern European & Central Asian Research, 2023, v. 10, n. 5, p. 727, doi. 10.15549/jeecar.v10i5.1206
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Understanding Sporting Social Media Brand Communities, Place and Social Capital: A Netnography of Football Fans.
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- Communication & Sport, 2023, v. 11, n. 2, p. 313, doi. 10.1177/2167479520986149
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#WeTheNorth: Examining an Online Brand Community Through a Professional Sport Organization's Hashtag Marketing Campaign.
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- Communication & Sport, 2021, v. 9, n. 4, p. 625, doi. 10.1177/2167479519878676
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The impact of shared value proposition on consumer engagement through a sense of brand community.
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- International Journal of Consumer Studies, 2024, v. 48, n. 2, p. 1, doi. 10.1111/ijcs.13026
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Brand communities: A literature review and future research agendas using TCCM approach.
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- International Journal of Consumer Studies, 2022, v. 46, n. 1, p. 3, doi. 10.1111/ijcs.12758
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SYMBOLIC CONSUMPTION IN THE CASE OF BRAND COMMUNITIES.
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- Society & Economy, 2016, v. 38, n. 1, p. 87, doi. 10.1556/204.2016.38.1.6
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Effects of Person–Environment Fit on Users' Willingness to Contribute Knowledge in Virtual Brand Communities.
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- Sustainability (2071-1050), 2023, v. 15, n. 18, p. 13476, doi. 10.3390/su151813476
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- Article
No One Is Leaving This Time: Social Media Fashion Brand Communities.
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- Sustainability (2071-1050), 2021, v. 13, n. 23, p. 12957, doi. 10.3390/su132312957
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The Role of Online Brand Community Engagement on the Consumer–Brand Relationship.
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- Sustainability (2071-1050), 2021, v. 13, n. 7, p. 3679, doi. 10.3390/su13073679
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From Interactivity to Brand Preference: The Role of Social Comparison and Perceived Value in a Virtual Brand Community.
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- Sustainability (2071-1050), 2021, v. 13, n. 2, p. 625, doi. 10.3390/su13020625
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Linking FOMO and Smartphone Use to Social Media Brand Communities.
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- Sustainability (2071-1050), 2020, v. 12, n. 6, p. 2166, doi. 10.3390/su12062166
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IMPROVEMENT IN CUSTOMER EXPERIENCE THROUGH THE CREATION OF VIRTUAL BRAND COMMUNITIES.
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- Market / Trziste, 2022, v. 34, n. 1, p. 93, doi. 10.22598/mt/2022.34.1.93
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Customer-to-customer interaction in online brand communities influences brand loyalty.
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- Social Behavior & Personality: an international journal, 2022, v. 50, n. 6, p. 1, doi. 10.2224/sbp.11483
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Reducing social loafing in online brand communities: Insights from social exchange theory.
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- Social Behavior & Personality: an international journal, 2021, v. 49, n. 5, p. 1, doi. 10.2224/sbp.10190
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NETWORK CENTRALITY IN A VIRTUAL BRAND COMMUNITY: EXPLORING AN ANTECEDENT AND SOME CONSEQUENCES.
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- Social Behavior & Personality: an international journal, 2014, v. 42, n. 4, p. 571, doi. 10.2224/sbp.2014.42.4.571
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THE EFFECT OF CUSTOMER EMPOWERMENT AND CUSTOMER ENGAGEMENT ON MARKETING PERFORMANCE: THE MEDIATING EFFECT OF BRAND COMMUNITY MEMBERSHIP.
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- Business: Theory & Practice, 2020, v. 21, n. 1, p. 30, doi. 10.3846/btp.2020.11617
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Strong versus weak consumer‐brand relationships: Matching psychological sense of brand community and type of advertising appeal.
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- Psychology & Marketing, 2023, v. 40, n. 4, p. 791, doi. 10.1002/mar.21784
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Mapping brand community research from 2001 to 2021: Assessing the field's stage of development and a research agenda.
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- Psychology & Marketing, 2023, v. 40, n. 3, p. 431, doi. 10.1002/mar.21782
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Negative brand meaning co‐creation in social media brand communities: A laddering approach using NVivo.
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- Psychology & Marketing, 2019, v. 36, n. 12, p. 1249, doi. 10.1002/mar.21273
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Value co-creation between the ‘inside’ and the ‘outside’ of a company: Insights from a brand community failure.
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- Marketing Theory, 2015, v. 15, n. 2, p. 155, doi. 10.1177/1470593114545004
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Understanding value-creating practices in social media-based brand communities.
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- Service Industries Journal, 2017, v. 37, n. 15-16, p. 986, doi. 10.1080/02642069.2017.1373098
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Modelling the Effects of Social Media–based Brand Communities on Brand Trust, Brand Equity and Consumer Response.
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- Vikalpa: The Journal for Decision Makers, 2023, v. 48, n. 2, p. 114, doi. 10.1177/02560909231172010
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Value Co-destruction: The Dark Side of Interactions in Online Brand Communities.
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- SAGE Open, 2024, v. 14, n. 4, p. 1, doi. 10.1177/21582440241295808
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Impact of Brand Community Participation on Brand Equity Dimension in Luxury Apparel Industry - A Structural Equation Modeling Approach.
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- South Asian Journal of Management Sciences, 2020, v. 14, n. 2, p. 263, doi. 10.21621/sajms.2020142.07
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A moderated mediation model of consumers' role behaviors in brand communities.
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- Asia Pacific Management Review, 2015, v. 20, n. 3, p. 191, doi. 10.1016/j.apmrv.2014.12.014
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- Article
Sosyal Medyada Marka Topluluklarının Marka Güveni ve Marka Sadakati Üzerindeki Etkisi.
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- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2020, v. 12, n. 4, p. 3582, doi. 10.20491/isarder.2020.1060
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Leveraging virtual brand community engagement and consumer brand identification as a bounce-back brand recovery strategy: Role of brand endorsers.
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- Journal of Marketing Communications, 2025, v. 31, n. 1, p. 21, doi. 10.1080/13527266.2023.2191630
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Customer participation, positive electronic word-of-mouth intention and repurchase intention: The mediation effect of online brand community trust.
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- Journal of Marketing Communications, 2024, v. 30, n. 7, p. 792, doi. 10.1080/13527266.2023.2177709
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Online brand community within the integrated marketing communication system: When chocolate becomes seductive like a person.
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- Journal of Marketing Communications, 2016, v. 22, n. 4, p. 385, doi. 10.1080/13527266.2014.894932
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Use of Brand Community Markers to Engage Existing Lifestyle Consumption Communities and Some Ethical Concerns.
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- Journal of Macromarketing, 2015, v. 35, n. 4, p. 419, doi. 10.1177/0276146714564873
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Charitable giving to college athletics: the role of brand communities in choosing how much to give.
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- Journal of Marketing for Higher Education, 2021, v. 31, n. 1, p. 1, doi. 10.1080/08841241.2020.1731911
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Developing Brand Loyalty through Consumer Engagement with Brand Communities in Social Media.
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- Asian Journal of Business Research, 2021, v. 11, n. 1, p. 1, doi. 10.14707/ajbr.210100
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DON'T EXCLUDE ME: BEING EXCLUDED IN A BRAND COMMUNITY OWNED BY OTHER USERS LEADS CONSUMERS TO AVOID THE BRAND.
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- Consumer Behavior Review (CBR), 2022, v. 6, n. 1, p. 1, doi. 10.51359/2526-7884.2022.254313
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The impact of customer personality and online brand community engagement on intention to forward company and users generated content: palestinian banking industry a case.
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- Economic Research-Ekonomska Istrazivanja, 2020, v. 33, n. 1, p. 1985, doi. 10.1080/1331677X.2020.1752277
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شناسایی عوامل مؤثر بر همآفرینی برند در جوامع برند رسانههای اجتماعی.
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- New Marketing Research Journal, 2023, v. 12, n. 4, p. 69, doi. 10.22108/nmrj.2022.132696.2657
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- Article