Title: Underexposed: Spectatorship and Pleasure in Men's Underwear Advertising in the Twentieth Century.
Authors: Jobling, Paul
Abstract: Looks at men's underwear advertising in the 20th century. Occurrence of voyeuristic advertisements of apparel company Calvin Klein; Change in how young men think of underwear; Role of the erotic power of publicity in boosting the sales of Calvin Klein; Sexual/sexy objectification of male bodies in advertising.
Subjects: UNDERWEAR; SEX in advertising; PHOTOGRAPHY of men
Publication: Paragraph, 2003, Vol 26, Issue 1/2, p147
ISSN: 0264-8334
Publication type: Academic Journal
DOI: 10.3366/para.2003.26.1-2.147

Underexposed: Spectatorship and Pleasure in Men's Underwear Advertising in the Twentieth Century.

Jobling, Paul