THE IMPORTANCE OF CONTENT MARKETING FOR ACHIEVING CUSTOMER BRAND ENGAGEMENT.
- Published in:
- BH Economics Forum / BH Ekonomski Forum, 2022, v. 16, n. 1, p. 131, doi. 10.5937/bhekofor2201131m
- By:
- Publication type:
- Article
Works matching Content marketing
Results: 1815
1
2
İçerik Pazarlaması: Scopus Veritabanının Bibliyometrik Analizi.
- Published in:
- Journal of Emerging Economies & Policy, 2024, v. 9, n. 1, p. 179
- By:
- Publication type:
- Article
3
PENGARUH CONTENT MARKETING DAN SOSIAL MEDIA MARKETING TERHADAP MINAT BELI KONSUMEN SARUNG PADA MARKETPLACE (LAZADA).
- Published in:
- Journal of Comprehensive Science (JCS), 2023, v. 2, n. 12, p. 111
- By:
- Publication type:
- Article
4
THE USE OF CONTENT MARKETING ON THE WEBSITES OF DAIRY COMPANIES.
- Published in:
- Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2022, v. 46, n. 4, p. 43, doi. 10.2478/minib-2022-0020
- By:
- Publication type:
- Article
5
Content Marketing Elements for Search Advertising.
- Published in:
- Socialiniai Tyrimai, 2017, v. 40, n. 1, p. 47, doi. 10.21277/st.v40i1.184
- By:
- Publication type:
- Article
6
Content Marketing-From Genesis to Future.
- Published in:
- Khoj Journal of Indian Management Research & Practices, 2016, p. 13
- By:
- Publication type:
- Article
7
The influence of cultural background on content marketing practices: the approach of Turkish and Lithuanian youth to the main components of content marketing.
- Published in:
- Information Sciences / Informacijos Mokslai, 2016, p. 45, doi. 10.15388/Im.2016.76.10381
- By:
- Publication type:
- Article
8
A flight to quality? Why content marketing strategy must evolve.
- Published in:
- Journal of Brand Strategy, 2019, v. 7, n. 4, p. 343, doi. 10.69554/bypt5743
- By:
- Publication type:
- Article
9
Disentangling factorial structure of Social Media Content Marketing (SMCM) quality construct in the context of Muslimah fashion.
- Published in:
- Romanian Journal of Information Technology & Automatic Control / Revista Română de Informatică și Automatică, 2021, v. 31, n. 1, p. 101, doi. 10.33436/v31i1y202108
- By:
- Publication type:
- Article
10
Dijital Pazarlama Çağında Yükselen Bir Trend: İçerik Pazarlamasının İncelenmesi.
- Published in:
- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2022, v. 14, n. 1, p. 1010, doi. 10.20491/isarder.2022.1424
- By:
- Publication type:
- Article
11
Content marketing - the fundamental tool of digital marketing.
- Published in:
- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 2, p. 111
- By:
- Publication type:
- Article
12
DWG-Kommunikation in digitaler Transformation: Teil 3: Inhalte, Ausstrahlung und Nutzen der Kommunikation - Content Marketing und Social Media.
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2024, v. 70, n. 4, p. 60
- By:
- Publication type:
- Article
13
白酒企业数字化内容营销模式的实证分析:运营逻辑与优化路径.
- Published in:
- China Brewing, 2025, v. 44, n. 4, p. 297, doi. 10.11882/j.issn.0254-5071.2025.04.043
- By:
- Publication type:
- Article
14
The relationship between content marketing and the traditional marketing communication tools.
- Published in:
- Strategic Issues of Northern Hungary ECONOMY-REGION-SOCIETY / Észak-magyarországi Stratégiai Füzetek GAZDASAG-REGIO-TARSADALOM, 2021, v. 18, n. 1, p. 110, doi. 10.32976/stratfuz.2021.25
- By:
- Publication type:
- Article
15
여행 브랜드를 위한 콘텐츠 마케팅 연구 -여행 영상 형태의 유튜브 Vlog를 중심으로-
- Published in:
- Journal of Digital Convergence, 2019, v. 17, n. 12, p. 445, doi. 10.14400/JDC.2019.17.12.445
- By:
- Publication type:
- Article
16
O MARKETING DE CONTEÚDO DESENVOLVIDO A PARTIR DA PERSONA DE UM PROJETO DE EXTENSÃO PARA FAMÍLIAS DE PESSOAS COM DEFICIÊNCIA.
- Published in:
- Brazilian Business Law Journal / Administração de Empresas em Revista, 2023, v. 1, n. 31, p. 256
- By:
- Publication type:
- Article
17
Effect of Content Marketing on Industrial Segmentation: An Applied Study in Iraqi Telecommunication and Public Company.
- Published in:
- Journal of Production & Industrial Engineering (JPIE), 2023, v. 4, n. 1, p. 13, doi. 10.26706/jpie.4.1.20239154
- By:
- Publication type:
- Article
18
The role of trustworthy and entertaining content marketing in e-Commerce: Unveiling the key strategies for engaging consumer.
- Published in:
- European Journal of Applied Business & Management, 2023, v. 9, n. 4, p. 89, doi. 10.58869/ejabm9(4)/06
- By:
- Publication type:
- Article
19
PURCHASE DECISION IN TERMS OF CONTENT MARKETING AND E-WOM ON SOCIAL MEDIA.
- Published in:
- Journal of Eastern European & Central Asian Research, 2023, v. 10, n. 6, p. 921, doi. 10.15549/jeecar.v10i6.1502
- By:
- Publication type:
- Article
20
THE EFFECT OF CONTENT MARKETING ON REPURCHASE INTENTION: A STUDY OF ONLINE TRAVEL AGENCIES.
- Published in:
- International Journal of Organizational Innovation, 2021, v. 14, n. 2, p. 25
- By:
- Publication type:
- Article
21
Changes in the Pattern of Marketing Strategies with Content Marketing Strategies to Maximize Product Sales SMEs in North Sumatra.
- Published in:
- Webology, 2022, v. 19, n. 1, p. 110, doi. 10.14704/WEB/V19I1/WEB19008
- By:
- Publication type:
- Article
22
Content Marketing Process Model: A Meta-Synthesis of the Literature.
- Published in:
- Webology, 2018, v. 15, n. 1, p. 8
- By:
- Publication type:
- Article
23
The Impact of the Content Marketing Via Social Media on Algerian Women's Purchasing Intention for Cosmetics with Attitudes as an Intervening Variable.
- Published in:
- Finance & Business Economies Review, 2024, v. 8, n. 3, p. 56, doi. 10.58205/fber.v8i3.1854
- By:
- Publication type:
- Article
24
قابليات الذكاء الاصطناعي وتأثيرها في تسويق المحتوى دراسة تحليلية لآراء عينة من الزبائن والعاملين في شركة Nactalia الفرنسية في العراق.
- Published in:
- Gharee for Economics & Administration Sciences, 2024, v. 20, n. 3, p. 868
- By:
- Publication type:
- Article
25
Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty.
- Published in:
- International Journal of Advertising, 2021, v. 40, n. 3, p. 376, doi. 10.1080/02650487.2020.1788311
- By:
- Publication type:
- Article
26
DİJİTAL İÇERİK PAZARLAMASI UYGULAMALARININ ALGILANAN KALİTE ÜZERİNE ETKİSİ.
- Published in:
- Electronic Turkish Studies, 2019, v. 14, n. 5, p. 17, doi. 10.29228/TurkishStudies.22997
- By:
- Publication type:
- Article
27
Frontiers: Supporting Content Marketing with Natural Language Generation.
- Published in:
- Marketing Science, 2022, v. 41, n. 3, p. 441, doi. 10.1287/mksc.2022.1354
- By:
- Publication type:
- Article
28
The Review of Content Marketing as a New Trend in Marketing Practices.
- Published in:
- International Journal of Management, Accounting & Economics, 2015, v. 2, n. 9, p. 1055
- By:
- Publication type:
- Article
29
EXPLORING HOW MARKETING CONTENT AND BRAND EQUITY IMPACT THE CONTINUOUS PURCHASE USING LIVE STREAMING.
- Published in:
- Polish Journal of Management Studies, 2024, v. 29, n. 1, p. 220, doi. 10.17512/pjms.2024.29.1.13
- By:
- Publication type:
- Article
30
THE NEW (MARKETING) ROLE OF FIRMS AS MEDIA CONTENT PROVIDERS - THE CASE OF SME'S STRATEGIC SOCIAL MEDIA PRESENCE.
- Published in:
- Vezetéstudomány / Budapest Management Review, 2014, v. 45, n. 2, p. 22, doi. 10.14267/veztud.2014.02.04
- By:
- Publication type:
- Article
31
An integrated social media communication view on content marketing by South African non-profit sectors.
- Published in:
- South African Journal of Information Management, 2021, v. 23, n. 1, p. 1, doi. 10.4102/sajim.v23i1.1366
- By:
- Publication type:
- Article
32
CONTENT MARKETING STRATEGY IN INCREASING FOOTABLL SCHOOL STUDENTS INTERACTION THROUGH SOCIAL MEDIA.
- Published in:
- Interdiciplinary Journal & Hummanity (INJURITY), 2024, v. 3, n. 5, p. 287
- By:
- Publication type:
- Article
33
The agile content marketing roadmap: Integrating strategy and execution.
- Published in:
- Journal of Brand Strategy, 2019, v. 8, n. 2, p. 167, doi. 10.69554/rudt6192
- By:
- Publication type:
- Article
34
AFFILIATED MARKETING CONTENT IN SHOPEE THROUGH TIKTOK MEDIA ON PURCHASE DECISIONS.
- Published in:
- Environmental & Social Management Journal / Revista de Gestão Social e Ambiental, 2023, v. 17, n. 4, p. 1, doi. 10.24857/rgsa.v17n4-025
- By:
- Publication type:
- Article
35
Exploring the Growing Effectiveness of Content Marketing in Healthcare Services: A Study with Special Reference to YouTube Healthcare Channels.
- Published in:
- Library of Progress-Library Science, Information Technology & Computer, 2024, v. 44, n. 3, p. 2325
- By:
- Publication type:
- Article
36
A Critical Review of Content Marketing: A Bibliometric Analysis.
- Published in:
- Library of Progress-Library Science, Information Technology & Computer, 2024, v. 44, n. 3, p. 425
- By:
- Publication type:
- Article
37
Influencing mechanism of social media content marketing and perceived brand authenticity on brand loyalty of China's insurgent brands: The mediating role of customer engagement.
- Published in:
- Global Business & Management Research, 2024, v. 16, p. 816
- By:
- Publication type:
- Article
38
دور الذكاء الاصطناعي التوليدي في تعزيز الإبداع والكفاءة في صناعة المحتوى التسويقي: مراجعة أدبية ورؤى استشرافية.
- Published in:
- Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust, 2025, n. 56, p. 67
- By:
- Publication type:
- Article
39
توظيف أساليب تسويق المحتوى الرقمي لدى الجامعات الخاصة البحرينية عبر إنستجرام.
- Published in:
- Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust, 2022, n. 40, p. 321
- By:
- Publication type:
- Article
40
IMPACT OF CONTENT MARKETING ON CONSUMER LOYALTY ON CROSS-BORDER E-COMMERCE IMPORT PLATFORMS.
- Published in:
- Transformations in Business & Economics, 2022, v. 21, n. 3, p. 151
- By:
- Publication type:
- Article
41
THE IMPACT OF CONTENT MARKETING AND BRAND TRUST ON CUSTOMER LOYALTY.
- Published in:
- Journal of Syntax Literate, 2022, v. 7, n. 3, p. 3201
- By:
- Publication type:
- Article
42
Consumer Trust Towards Content Marketing of Food & Beverage Businesses on Instagram: Empirical Analysis of Taiwanese and Singaporean Consumers.
- Published in:
- International Journal of Business & Administrative Studies, 2020, v. 6, n. 2, p. 73, doi. 10.20469/ijbas.6.10002-2
- By:
- Publication type:
- Article
43
Influence Mechanism of Content Marketing for Fashion Brand Culture on Consumers' Purchase Intention Based on Information Adoption Theory.
- Published in:
- SAGE Open, 2024, v. 14, n. 2, p. 1, doi. 10.1177/21582440241253991
- By:
- Publication type:
- Article
44
Can content marketing focusing on sustainability drive stakeholder engagement? The case of IKEA Hungary’s social media communication about sustainability.
- Published in:
- Forum on Economics & Business / Közgazdász Fórum, 2021, v. 24, n. 2, p. 76
- By:
- Publication type:
- Article
45
Smart Experience and Green Health Tourism: The Moderating Role of Content Marketing.
- Published in:
- Sustainability (2071-1050), 2024, v. 16, n. 11, p. 4546, doi. 10.3390/su16114546
- By:
- Publication type:
- Article
46
Power Brand Defense Up, My Friend! Stimulating Brand Defense through Digital Content Marketing.
- Published in:
- Sustainability (2071-1050), 2021, v. 13, n. 18, p. 10266, doi. 10.3390/su131810266
- By:
- Publication type:
- Article
47
Relevance of Fundraising Charities’ Content-Marketing Objectives: Perceptions of Donors, Fundraisers, and Their Consultants.
- Published in:
- Journal of Nonprofit & Public Sector Marketing, 2017, v. 29, n. 1, p. 39, doi. 10.1080/10495142.2017.1293584
- By:
- Publication type:
- Article
48
I Feel Like Owning It! Exploring the Antecedents of Psychological Ownership and Its Impact on Brand Loyalty in Digital Content Marketing.
- Published in:
- Journal of Interactive Advertising, 2024, v. 24, n. 1, p. 48, doi. 10.1080/15252019.2023.2295258
- By:
- Publication type:
- Article
49
Curating Luxe Experiences Online? Explicating the Mechanisms of Luxury Content Marketing in Cultivating Brand Loyalty.
- Published in:
- Journal of Interactive Advertising, 2020, v. 20, n. 3, p. 209, doi. 10.1080/15252019.2020.1811177
- By:
- Publication type:
- Article
50
The State of Content Marketing in Hungary and Its Possible Effects on a Specific Brand - Hungarian Experts' Opinions.
- Published in:
- Theory, Methodology, Practice, 2024, v. 20, n. 1, p. 91, doi. 10.18096/TMP.2024.01.09
- By:
- Publication type:
- Article