New ventures are considered to be vulnerable especially during their infancy with many failing to develop into thriving, prosperous businesses. A major factor that determines survival and success is the environment in which they operate. Static/placid environments exist at one end of a continuum where there is no change and turbulent environments exist at the other end where all factors are continually changing. Given the recorded failure rate of start-ups, this paper proposes a contingency model for how new ventures can be structured in turbulent environments. Ultimately, we suggest that these firms will perform better if they have organic structures.