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Market Segmentation Strategies: Analysis, Practice, and Marketing Implications.
- Published in:
- Journal of Applied Business & Economics, 2024, v. 26, n. 4, p. 1, doi. 10.33423/jabe.v26i4.7177
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- Article
Using Adult Learning Theory to Explore Student Perceptions of the Flipped Class Method.
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- Journal of Marketing Education, 2024, v. 46, n. 3, p. 198, doi. 10.1177/02734753231196501
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- Article
Don't Tell Me to Have, but to Do It! The Role of Luxury Desirability Motives in Reducing Counterfeiting Schadenfreude.
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- Review of Marketing Science, 2024, v. 22, n. 1, p. 193, doi. 10.1515/roms-2024-0001
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- Article
Literatur zum Thema: Health- und Pharma-Marketing.
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- Marketing Review St. Gallen, 2024, n. 6, p. 79
- Publication type:
- Article
The Role of Perceived Usefulness and Perceived Ease-of-Use Toward Satisfaction and Trust which Influence Computer Consumers' Loyalty in China.
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- Gadjah Mada International Journal of Business, 2021, v. 23, n. 3, p. 262, doi. 10.22146/gamaijb.32106
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- Article
Assessing the Imagination Scale's Nomological Validity: Effect of Hedonic versus Utilitarian Product Types and Abstract versus Concrete Advertising Execution.
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- Gadjah Mada International Journal of Business, 2020, v. 22, n. 2, p. 118, doi. 10.22146/gamaijb.51111
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- Article
The Perspectives to Understand Social Marketing as an Approach in Influencing Consumer Behavior for Good.
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- Gadjah Mada International Journal of Business, 2012, v. 14, n. 2, p. 163, doi. 10.22146/gamaijb.5442
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- Article
E-SERVCON and E-Commerce Success: Applying the DeLone & McLean Model.
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- Journal of Organizational & End User Computing, 2014, v. 26, n. 3, p. 1, doi. 10.4018/joeuc.2014070101
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- Article
Incorporating Customer Lifetime Value Into Marketing Simulation Games.
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- Simulation & Gaming, 2010, v. 41, n. 3, p. 341, doi. 10.1177/1046878109341311
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- Article
Brand Extension as Informational Leverage.
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- Review of Economic Studies, 1998, v. 65, n. 4, p. 655, doi. 10.1111/1467-937X.00063
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- Article
Two Languages in Communication: Spanish and Latin American Books in the United States.
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- Publishing Research Quarterly, 2021, v. 37, n. 4, p. 558, doi. 10.1007/s12109-021-09842-5
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- Publication type:
- Article
Slow and Steady Wins the Race: An Analysis of Contemporary Children's Publishers in the Philippines.
- Published in:
- Publishing Research Quarterly, 2020, v. 36, n. 4, p. 634, doi. 10.1007/s12109-020-09773-7
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- Publication type:
- Article
Conceptualizing B2C Businesses as a New Category of Services.
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- Journal of Electronic Commerce in Organizations, 2005, v. 3, n. 1, p. 1, doi. 10.4018/jeco.2005010101
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- Article
Resource Guide.
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- Journal of Health Care Marketing, 1989, v. 9, n. 2, p. 63
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- Article
Health Care Marketing Abstracts.
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- 1988
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- Abstract
COMPETITOR ANALYSIS IN HEALTH CARE MARKETING.
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- Journal of Health Care Marketing, 1984, v. 4, n. 4, p. 11
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- Publication type:
- Article
Journey of Co-creation from Marketing to Management Literature: A Narrative Literature Review.
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- City University Research Journal (CURJ), 2021, v. 11, n. 4, p. 625
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- Publication type:
- Article
Exportación de textil y prendas de vestir hechas con PET y algodón reciclados para Corea del Sur.
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- Online Journal Mundo Asia Pacífico, 2021, v. 10, n. 19, p. 44, doi. 10.17230/map.v10.i19.03
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- Article
MARKETS, EXTERNALITIES, AND THE DYNAMIC GAINS OF OPENNESS.
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- International Economic Review, 2019, v. 60, n. 3, p. 1131, doi. 10.1111/iere.12381
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- Publication type:
- Article
Perception of Product Innovation as a Mediator on the Relationship between Consumer Animosity and Intention to Buy Foreign Products: Iranian Consumers and American Products.
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- Journal of Organisational Studies & Innovation, 2019, v. 6, n. 4, p. 28
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- Publication type:
- Article
MOTIVACIONES DE COMERCIALIZACIÓN Y DEL CONSUMO SOSTENIBLE EN LA INDUSTRIA DE PRENDAS DE VESTIR.
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- Revista Punto de Vista, 2022, v. 13, n. 20, p. 36, doi. 10.15765/pdv.v13i20.3451
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- Publication type:
- Article
Identifying consumer heterogeneity in unobserved categories.
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- Marketing Letters, 2012, v. 23, n. 1, p. 177, doi. 10.1007/s11002-011-9145-2
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- Publication type:
- Article
Network-based market knowledge and product innovativeness.
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- Marketing Letters, 2012, v. 23, n. 1, p. 309, doi. 10.1007/s11002-011-9155-0
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- Publication type:
- Article
Channel design, coordination, and performance: Future research directions.
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- Marketing Letters, 2010, v. 21, n. 3, p. 223, doi. 10.1007/s11002-010-9105-2
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- Article
Auctions: Research Opportunities in Marketing.
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- Marketing Letters, 2002, v. 13, n. 3, p. 281, doi. 10.1023/A:1020399513113
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- Article
A Comment on the Relationship between Coefficient Alpha and Scale Characteristics.
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- Marketing Letters, 2000, v. 11, n. 2, p. 177, doi. 10.1023/A:1008146924781
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- Publication type:
- Article
Market Segment Derivation and Profiling Via a Finite Mixture Model Framework.
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- Marketing Letters, 2002, v. 13, n. 1, p. 17, doi. 10.1023/A:1015059024154
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- Publication type:
- Article
An Alternative Approach to Discriminating Multivariate Populations and Its Applications to Marketing Research.
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- Marketing Letters, 1993, v. 4, n. 4, p. 349, doi. 10.1007/BF00994353
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- Publication type:
- Article
Consumers' variety‐seeking behaviors under time pressure: Based on regulatory focus and excitement levels.
- Published in:
- PsyCh Journal, 2024, v. 13, n. 3, p. 440, doi. 10.1002/pchj.770
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- Publication type:
- Article
A Review of River and Small Ship Cruising in the Mid-Atlantic, Northeastern United States, and Eastern Canadian Markets.
- Published in:
- Atlantic Marketing Journal, 2024, v. 13, n. 1, p. 1
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- Publication type:
- Article
Like It, Love It, or Gotta Have It: Relating Materialism and Attachment.
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- Atlantic Marketing Journal, 2014, v. 3, n. 3, p. 38
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- Publication type:
- Article
Managerial perspectives of fan socialisation strategies for marketing to new NHL fans.
- Published in:
- Journal of Brand Strategy, 2020, v. 8, n. 4, p. 359, doi. 10.69554/ueaa4178
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- Article
Impact of CEO Characteristics on Capital Structure: Evidence from a Frontier Market.
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- Asian Journal of Business & Accounting, 2022, v. 15, n. 1, p. 71, doi. 10.22452/ajba.vol15no1.3
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- Article
Optimal Mandates and the Welfare Cost of Asymmetric Information: Evidence From the U.K. Annuity Market.
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- Econometrica, 2010, v. 78, n. 3, p. 1031, doi. 10.3982/ECTA7245
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- Article
Death and Transfiguration in Installments: E. Marlitt and Das Eulenhaus (1887-1894).
- Published in:
- Colloquia Germanica, 2018, v. 51, n. 2, p. 283
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- Publication type:
- Article
Stock Returns: Nepalese Investors’ Reactions to News Coverage.
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- Journal of Accounting & Finance (2158-3625), 2022, v. 22, n. 3, p. 58, doi. 10.33423/jaf.v22i3.5296
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- Article
Anna Gonon, Eingliederung als Rechtfertigungsarbeit: Konventionen betrieblicher Arbeitsintegration am Beispiel psychisch erkrankter Beschäftigter. Wiesbaden: Springer VS 2023, 340 S., eBook, 53,49 €.
- Published in:
- Soziologische Revue, 2024, v. 47, n. 2, p. 224, doi. 10.1515/srsr-2024-2013
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- Publication type:
- Article
PUTTING INTERNAL MARKETING INTO PRACTICE: TO WHAT EXTENT CAN AN INTERNAL MARKETING ORIENTATION (IMO) BE MEASURED?
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- International Journal of Sales, Retailing & Marketing, 2022, v. 11, n. 1, p. 17
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- Publication type:
- Article
A Study on the Relationship between Consumer Attitude, Perceived Value and Green Products.
- Published in:
- Iranian Journal of Management Studies, 2014, v. 7, n. 2, p. 329
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- Publication type:
- Article
The Impact of Co-Production on Customer Loyalty in Banking Services: A Case of Saman Bank.
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- Iranian Journal of Management Studies, 2013, v. 6, n. 2, p. 105
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- Publication type:
- Article
YERLEŞİM YERİ KİMLİĞİ VE SÜRDÜRÜLEBİLİR TÜKETİM: BURDUR İLİNDE BİR UYGULAMA.
- Published in:
- Visionary E-Journal / Vizyoner Dergisi, 2020, v. 11, n. 27, p. 369, doi. 10.21076/vizyoner.658640
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- Publication type:
- Article
EPISTEMOLOGICAL STRUCTURES IN MARKETING: PARADIGMS, METAPHORS, AND MARKETING ETHICS.
- Published in:
- Business Ethics Quarterly, 1991, v. 1, n. 2, p. 185, doi. 10.2307/3857262
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- Publication type:
- Article
Strategic Approach To Digital Marketing: Literature Review In The Context Of Small And Medium-Sized Enterprises In The Agricultural Sector.
- Published in:
- Journal of Pharmaceutical Negative Results, 2022, v. 13, p. 609, doi. 10.47750/pnr.2022.13.S08.77
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- Publication type:
- Article
ESCRITORA, EDITORA, LECTORA.LA CONDICIÓN TRIANGULAR DE LAS LETRASAFROHISPANAS A TRAVÉS DE LA PRÁCTICAEDITORIAL DE REMEI SIPI MAYO.
- Published in:
- Lectora: Revista de Dones i Textualitat, 2019, n. 25, p. 241, doi. 10.1344/Lectora2019.25.15
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- Publication type:
- Article
SLOW TOURISM CONSUMERS’ RECOMMENDATIONS.
- Published in:
- TEME: Casopis za Društvene Nauke, 2020, v. 44, n. 4, p. 1429, doi. 10.22190/TEME190708084M
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- Publication type:
- Article
The Effect of Dispositional Innovativeness on Investment Behavior.
- Published in:
- IUP Journal of Accounting Research & Audit Practices, 2020, v. 14, n. 4, p. 7
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- Publication type:
- Article
Cross-cultural Differences in Delight.
- Published in:
- Advances in Consumer Research, 2008, v. 35, p. 678
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- Publication type:
- Article
Assessing the Impact of Message Cues and Arguments in Persuasion: Conceptual and Methodological Issues.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 198
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- Publication type:
- Article
An Introduction to Semantic Variables in Advertising Messages.
- Published in:
- Advances in Consumer Research, 1990, v. 17, n. 1, p. 643
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- Publication type:
- Article
ESTIMATING INTERACTIONS IN CONJOINT ANALYTIC TASKS: THE USE OF SEQUENTIAL DESIGNS.
- Published in:
- Advances in Consumer Research, 1985, v. 12, n. 1, p. 177
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- Publication type:
- Article