Reframing Cultural Value and Community Identity Through Public Policy: A Case Study of a Marginalized Community of Tamil Nadu, India.

Sumathi, S.; Manjubarkavi, S.; Sharma, Shobana; Muniraj, M.

The present case study is about the collective action taken by a group of people whose goal is to enhance their cultural values, establish their community identity and achieve other common objectives within the political framework. Public anthropology contains concepts and theories, which have interrelations with other social sciences thereby enabling a spontaneous consensus based on perceived injustice, perceived efficacy, and resolution by collective action. The research process followed the problem -solving approach to resolve the exploitation of the subjugated by the dominant. Thereby bringing about revitalization in the society and achieving equal distribution of social, economic and political status.

TAMIL Nadu (India); INDIA; GROUP identity; CULTURAL values; GOVERNMENT policy; FRAMES (Social sciences); COLLECTIVE action

International Journal of Business Anthropology, 2021, Vol 11, Issue 2, p14

2155-6237

Academic Journal

10.33423/ijba.v11i2.4937