Works matching DE "HOUSE brands"
Results: 721
The Disney animation renaissance: Behind the glass at the Florida studio.
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- Journal of American Culture, 2024, v. 47, n. 2, p. 166, doi. 10.1111/jacc.13547
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- Article
Developing a tourism region through tourism and culture: bordering, branding, placemaking and governance processes.
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- Tourism Recreation Research, 2025, v. 50, n. 1, p. 24, doi. 10.1080/02508281.2023.2207156
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- Article
The role of company support in franchisee willingness to pay a premium and referrer behaviour.
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- Current Issues in Tourism, 2024, v. 27, n. 18, p. 3030, doi. 10.1080/13683500.2023.2265034
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- Article
Brand Halo: The Elephant in the Room.
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- Marketing Research, 2012, v. 24, n. 3, p. 30
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- Article
Private labels and loyalty.
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- Marketing Research, 2010, v. 22, n. 2, p. 4
- Publication type:
- Article
Mazovia brand awareness among corporate customers: implications for local authorities.
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- Central European Management Journal, 2023, v. 31, n. 1, p. 130, doi. 10.1108/CEMJ-10-2021-0114
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- Article
CHANNEL OPTIMIZATION IN COMPLEX MARKETING SYSTEMS.
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- Management Science, 1979, v. 25, n. 10, p. 1014, doi. 10.1287/mnsc.25.10.1014
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- Article
A MATHEMATICAL MODEL FOR PRICE PROMOTIONS.
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- Management Science, 1974, v. 20, n. 6, p. 948, doi. 10.1287/mnsc.20.6.948
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- Publication type:
- Article
Leveraging Customer Service Support to Enhance Brand Value and Corporate Performance: Evidence from the Fintech Industry.
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- Journal of Finance & Banking Review (JFBR), 2023, v. 8, n. 3, p. 116, doi. 10.35609/jfbr.2023.8.3(1)
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- Article
Clientele's Predisposition Towards Phantom Brands - An Indian Perspective.
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- AIMS International Journal of Management, 2021, v. 15, n. 2, p. 101, doi. 10.26573/2021.15.2.3
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- Article
Corporate Rebranding and Its Meaning - Theory Perspective.
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- 2021
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- Publication type:
- Literature Review
HOW DO VALUE PROPOSITION AND BRAND ORIENTATION INFLUENCE BUSINESS SURVIVAL IN THE PRESENCE OF GOVERNMENT SUPPORT?
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- Polish Journal of Management Studies, 2024, v. 30, n. 2, p. 199, doi. 10.17512/pjms.2024.30.2.12
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- Article
The role of brand-specific traditions and consumer self-identity factors in shaping private label brand attitudes.
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- Journal of Brand Strategy, 2025, v. 13, n. 4, p. 380
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- Article
Cause-related marketing in a polarised global marketplace.
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- Journal of Brand Strategy, 2020, v. 9, n. 3, p. 271, doi. 10.69554/ayhi3054
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- Publication type:
- Article
Sustainable sourcing to innovate a private brand.
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- Journal of Brand Strategy, 2015, v. 4, n. 2, p. 154, doi. 10.69554/gsor9380
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- Publication type:
- Article
The potential of private labels in agricultural markets: An exploratory study.
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- Journal of Brand Strategy, 2012, v. 1, n. 1, p. 69, doi. 10.69554/hlda1175
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- Publication type:
- Article
CLUSTERING OF MILLENNIALS BY BRAND PERCEPTIONS IN RELATION TO DEMOGRAPHIC FACTORS.
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- Central European Business Review, 2020, v. 9, n. 5, p. 63, doi. 10.18267/j.cebr.253
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- Publication type:
- Article
PRIVATE-LABEL SHARE DURING THE CURRENT ECONOMIC SLOWDOWN: INVESTIGATION FROM THE CZECH, SLOVAK, HUNGARIAN AND POLISH MARKETS.
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- Central European Business Review, 2012, v. 1, n. 1, p. 27, doi. 10.18267/j.cebr.5
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- Publication type:
- Article
MERCHANDISING RULES FOR SHELF SPACE ALLOCATION WITH PRODUCT CATEGORIZATION AND VERTICAL POSITIONING.
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- Business Informatics / Informatyka Ekonomiczna, 2021, v. 1, n. 59, p. 34, doi. 10.15611/ie.2021.1.02
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- Publication type:
- Article
Private Labels: Facilitators or Impediments to Supply Chain Coordination.
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- Decision Sciences, 2011, v. 42, n. 3, p. 689, doi. 10.1111/j.1540-5915.2011.00327.x
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- Publication type:
- Article
Commodity Markets und Ressourcenmanagement.
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- Unternehmung: Swiss Journal of Business Research & Practice, 2022, v. 76, n. 2, p. 139, doi. 10.5771/0042-059X-2022-2-139
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- Publication type:
- Article
Bildung made in Germany – zur Auslandsschularbeit in Bildungsallianzen.
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- Bildung und Erziehung, 2022, v. 75, n. 2, p. 187, doi. 10.13109/buer.2022.75.2.187
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- Publication type:
- Article
Quality competition between national and store brands.
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- International Journal of Production Research, 2022, v. 60, n. 9, p. 2703, doi. 10.1080/00207543.2021.1901154
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- Publication type:
- Article
Pricing strategy for B&M store in a dual-channel supply chain based on hotelling model.
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- International Journal of Production Research, 2021, v. 59, n. 18, p. 5578, doi. 10.1080/00207543.2020.1787536
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- Article
Manufacturer's channel strategy with retailer's store brand.
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- International Journal of Production Research, 2021, v. 59, n. 10, p. 3042, doi. 10.1080/00207543.2020.1745313
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- Publication type:
- Article
Dual sourcing under supply disruption with risk-averse suppliers in the sharing economy.
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- International Journal of Production Research, 2020, v. 58, n. 1, p. 291, doi. 10.1080/00207543.2019.1686189
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- Publication type:
- Article
Effective and Efficient DDoS Attack Detection Using Deep Learning Algorithm, Multi-Layer Perceptron.
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- Future Internet, 2023, v. 15, n. 2, p. 76, doi. 10.3390/fi15020076
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- Publication type:
- Article
Sobreprecio por volumen en tiendas de autoservicio en línea en México.
- Published in:
- EconoQuantum, 2019, v. 16, n. 2, p. 7, doi. 10.18381/eq.v16i2.7179
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- Publication type:
- Article
MIDDLE-AGE BRAND IDENTITY CRISIS.
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- Internext: Revista Electrônica de Negócios Internacionais da ESPM, 2023, v. 18, n. 2, p. 130, doi. 10.18568/internext.v18i2.719
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- Publication type:
- Article
A Comparative Study on Consumers' Attitude Towards Private Labels: A Focus on Gujarat.
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- IUP Journal of Marketing Management, 2011, v. 10, n. 1, p. 19
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- Publication type:
- Article
The Flawed Analysis Underlying Calls for Antitrust Reform: An Assessment of Lina Khan's Amazon's Antitrust Paradox.
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- Antitrust Bulletin, 2023, v. 68, n. 2, p. 205, doi. 10.1177/0003603X231163011
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- Publication type:
- Article
Competitive and welfare effects of private label presence in differentiated food markets.
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- Applied Economics, 2021, v. 53, n. 24, p. 2713, doi. 10.1080/00036846.2020.1866160
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- Article
Private Label Brand Purchase Intention: A Malaysian Study.
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- Global Business & Management Research, 2018, v. 10, n. 1, p. 197
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- Article
THE EFFECT OF STRATEGY ALLIANCE ON PROPERTY VALUES.
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- International Journal of Organizational Innovation, 2023, v. 16, n. 2, p. 230
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- Article
Sustainability Branding for the Corporate World: A Perspective.
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- Globsyn Management Journal, 2021, v. 15, n. 1/2, p. 149
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- Publication type:
- Article
How relying on online reviews impacts private label brand preferences: from ANZMAC 2019.
- Published in:
- Journal of Strategic Marketing, 2024, v. 32, n. 8, p. 1035, doi. 10.1080/0965254X.2020.1791234
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- Publication type:
- Article
Should private-label supply manufacturers invest in digital strategies? A study on Portuguese manufacturers.
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- Journal of Strategic Marketing, 2024, v. 32, n. 5, p. 665, doi. 10.1080/0965254X.2024.2306564
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- Publication type:
- Article
Standardising policy in a nonstandard way: a public/private standardisation process in Norway.
- Published in:
- Journal of Public Policy, 2023, v. 43, n. 4, p. 761, doi. 10.1017/S0143814X23000223
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- Publication type:
- Article
Selling feminist stories: Popular feminism, authenticity and happiness.
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- European Journal of Cultural Studies, 2024, v. 27, n. 3, p. 457, doi. 10.1177/13675494221137371
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- Article
Empresas con valores: un modelo conceptual del activismo corporativo.
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- Palabra Clave, 2023, v. 26, n. 2, p. 1, doi. 10.5294/pacla.2023.26.2.4
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- Publication type:
- Article
Consumer Responses to CSR News of Family Business Brands: An Experimental Approach.
- Published in:
- Family Business Review, 2024, v. 37, n. 4, p. 431, doi. 10.1177/08944865241285488
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- Publication type:
- Article
Country Differences in Family Firm Reputation: An Exploration in Germany, India, and the United States.
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- Family Business Review, 2023, v. 36, n. 4, p. 352, doi. 10.1177/08944865231192339
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- Publication type:
- Article
Affect Generalization to Similar and Dissimilar Brand Extensions.
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- Psychology & Marketing, 1987, v. 4, n. 3, p. 225, doi. 10.1002/mar.4220040306
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- Publication type:
- Article
Optimization of private label product marketing strategy with brand image analysis and product quality in indomaret trbv1436 palembang consumer purchase decisions.
- Published in:
- Jurnal Mantik, 2024, v. 8, n. 3, p. 1337
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- Publication type:
- Article
Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels.
- Published in:
- Marketing Science, 2024, v. 43, n. 5, p. 925, doi. 10.1287/mksc.2022.0262
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- Publication type:
- Article
Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data.
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- Marketing Science, 2022, v. 41, n. 3, p. 637, doi. 10.1287/mksc.2021.1334
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- Publication type:
- Article
A Model of Brand Architecture Choice: A House of Brands vs. A Branded House.
- Published in:
- Marketing Science, 2021, v. 40, n. 1, p. 147, doi. 10.1287/mksc.2020.1245
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- Publication type:
- Article
Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test.
- Published in:
- Marketing Science, 2020, v. 39, n. 2, p. 382, doi. 10.1287/mksc.2019.1189
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- Publication type:
- Article
Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets.
- Published in:
- Marketing Science, 2020, v. 39, n. 1, p. 71, doi. 10.1287/mksc.2019.1165
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- Publication type:
- Article
Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession.
- Published in:
- Marketing Science, 2018, v. 37, n. 1, p. 22, doi. 10.1287/mksc.2017.1047
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- Publication type:
- Article