Effect Of Social Media Influencers On Generation Y Purchase Intention: Evidence From Men's Skincare Products In Malaysia. | EBSCOhost

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Title: Effect Of Social Media Influencers On Generation Y Purchase Intention: Evidence From Men's Skincare Products In Malaysia.
Authors: Siew Yong Leong; Man Yee Yip; Chi Hau Tan; Man Seong Chan
Publication: International Journal of Management, Finance & Accounting, 2024, Vol 5, Issue 1, p111
ISSN: 2735-1009
Publication type: Academic Journal
DOI: 10.33093/ijomfa.2024.5.1.5