Works matching IS 10616934 AND DT 2023 AND VI 32 AND IP 3
Results: 7
Consolidation of Concepts and Scales Examining External Activation Factors Affecting Sport Consumption.
- Published in:
- Sport Marketing Quarterly, 2023, v. 32, n. 3, p. 246, doi. 10.32731/SMQ.323.092023.06
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- Publication type:
- Article
Improving the Generalizability of the Effects of Sport Sponsorship on Brand Awareness: A Longitudinal, Multilevel Perspective.
- Published in:
- Sport Marketing Quarterly, 2023, v. 32, n. 3, p. 235, doi. 10.32731/SMQ.323.092023.05
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- Publication type:
- Article
Dehumanization of Professional Athletes and Implications for Brand Attachment.
- Published in:
- Sport Marketing Quarterly, 2023, v. 32, n. 3, p. 223, doi. 10.32731/SMQ.323.092023.04
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- Publication type:
- Article
They Saw a Game! Impact of Consumers’ Self-Serving Bias on Moral Disengagement and Subsequent Tolerant Responses Toward Athlete Scandals.
- Published in:
- Sport Marketing Quarterly, 2023, v. 32, n. 3, p. 207, doi. 10.32731/SMQ.323.092023.03
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- Publication type:
- Article
Who Says She's Not a True Fan? Perceptions of Fan Authenticity Among Gen Z Women Sports Fans.
- Published in:
- Sport Marketing Quarterly, 2023, v. 32, n. 3, p. 189, doi. 10.32731/SMQ.323.092023.02
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- Publication type:
- Article
The Impact of Authenticity on Celebrity Athlete Social Media Endorsement Messaging.
- Published in:
- Sport Marketing Quarterly, 2023, v. 32, n. 3, p. 175, doi. 10.32731/SMQ.323.092023.01
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- Publication type:
- Article
SMQ Conference Calendar.
- Published in:
- Sport Marketing Quarterly, 2023, v. 32, n. 3, p. 174
- Publication type:
- Article