AZ INFLUENSZERMARKETING SZEREPE AZ EGÉSZSÉGTUDATOSSÁGBAN.
- Published in:
- Vezetéstudomány / Budapest Management Review, 2025, v. 56, n. 4, p. 2, doi. 10.14267/veztud.2025.04.01
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- Article
Works matching Influencer marketing
Results: 981
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INFLUENCER MARKETING AS A CONTEMPORARY TOOL IN BRAND PROMOTION.
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- Oeconomicus, 2021, n. 16, p. 49
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- Article
3
DİJİTAL PAZARLAMA EKSENİNDE INFLUENCER MARKETING UYGULAMALARI.
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- Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi, 2018, v. 6, n. 2, p. 1299, doi. 10.19145/e-gifder.431622
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- Article
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INFLUENCER MARKETING (ETKİLEYİCİ PAZARLAMA) KONULU LİSANSÜSTÜ TEZLERİN BİBLİYOMETRİK ANALİZİ.
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- Omer Halisdemir Universitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi, 2024, v. 17, n. 1, p. 1, doi. 10.25287/ohuiibf.1247322
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- Article
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YENİ MEDYA, YENİ ETKİLEYENLER VE ETKİLEYENLİ PAZARLAMA: SEKTÖREL BİR BAKIŞ AÇISI.
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- Journal of Marmara University Social Sciences Institute / Öneri, 2022, v. 17, n. 57, p. 21, doi. 10.14783/maruoneri.943768
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- Article
6
MARKETING DE INFLUENCERS EN EL TURISMO: UNA REVISIÓN SISTEMÁTICA DE LITERATURA.
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- Revista de Comunicación de la SEECI, 2023, n. 56, p. 99, doi. 10.15198/seeci.2023.56.e809
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- Article
7
Comercializarea influenţei. Reguli și nereguli în influencer marketing.
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- Revista Română de Drept al Afacerilor, 2022, n. 1, p. 17
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- Article
8
Influencer-Marketing: Faktenlage und Insights aus der Mediaforschung.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2020, v. 66, n. 4, p. 37
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- Article
9
Retos de la autorregulación publicitaria ante los riesgos jurídicos y éticos del marketing de influencers.
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- Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2019, v. 10, n. 2, p. 115, doi. 10.14198/MEDCOM2019.10.2.15
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- Article
10
Nüfuz Pazarlamasında (Influencer Marketing) Nüfuzluya Güvenin Marka Değeri, Marka Aşkı ve Satın Alma Niyeti Üzerindeki Etkisinin Araştırılması.
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- Journal of Emerging Economies & Policy, 2021, v. 6, n. 2, p. 213
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- Article
11
Who is Accountable for the Negative Effects of Influencer Marketing? Voices of the Influencer Ecosystem.
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- Icono 14, 2024, v. 22, n. 1, p. 1, doi. 10.7195/ri14.v22i1.2103
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- Article
12
INFLUENCE DECODED: CHALLENGES AND OPPORTUNITIES SHAPING THE FUTURE OF INFLUENCER MARKETING RESEARCH.
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- 2024
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- Literature Review
13
AREAS OF INFLUENCE IN INFLUENCER MARKETING. TO WHAT EXTENT IS THE COMMUNICATION UNDER BRAND CONTROL?
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- Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2022, v. 46, n. 4, p. 1, doi. 10.2478/minib-2022-0018
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- Article
14
Fenomen Pazarlamanın Covid-19 Pandemi Sürecinde Marka Farkındalığı Bağlamında Kullanımı.
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- Afyon Kocatepe University Journal of Social Sciences / Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi, 2022, v. 24, n. 1, p. 169, doi. 10.32709/akusosbil.903550
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- Article
15
Generation Y and Z Preferences Regarding Influencer Marketing.
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- Economics & Business (1987-5789), 2024, n. 2, p. 138, doi. 10.52340/eab.2024.16.02.07
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- Article
16
Digital influencers: An exploratory study of influencer marketing campaign process on instagram.
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- Online Journal of Applied Knowledge Management, 2020, v. 8, n. 2, p. 31, doi. 10.36965/ojakm.2020.8(2)31-52
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- Article
17
REKLAMLARDAKİ ÜNLÜLERDEN SOSYAL MEDYADAKİ FENOMENLERE: INFLUENCER PAZARLAMASINA BÜTÜNCÜL BİR BAKIŞ.
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- Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2022, v. 15, n. 1, p. 271, doi. 10.15659/ppad.15.1.994788
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- Article
18
DİJİTALİ YENİDEN OKUMAK: SOSYAL ETKİ PAZARLAMASI VE INFLUENCERLER.
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- Pamukkale University Journal of Social Sciences Institute / Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2021, n. 42, p. 30
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- Article
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Sosyal Medya Kullanıcılarının Satın Alma Tercihlerinde Influencer Pazarlamasının Etkisi.
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- International Journal of Management Academy, 2021, v. 4, n. 3, p. 599, doi. 10.33712/mana.1022475
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- Article
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Fenomen Annelerin Fenomen Pazarlaması Kapsamında Yaptıkları Paylaşımlar Üzerine Bir İçerik Analizi.
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- Journal of Social Research & Behavioral Sciences / Sosyal Araştırmalar ve Davranış Bilimleri Dergisi, 2021, v. 7, n. 14, p. 210, doi. 10.52096/jsrbs.7.14.11
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- Article
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Social media influencer marketing: foundations, trends, and ways forward: Social media influencer marketing: foundations, trends...: Y. Joshi et al.
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- Electronic Commerce Research, 2025, v. 25, n. 2, p. 1199, doi. 10.1007/s10660-023-09719-z
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- Article
22
"Word of mouth" or "Money talks"? Ein rechtlicher Blick auf die obergerichtliche Entscheidungspraxis zum Influencer- Marketing.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2020, v. 66, n. 4, p. 47
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- Article
23
The trust factor: Influencer marketing trends in 2024.
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- Journal of Brand Strategy, 2024, v. 13, n. 2, p. 148, doi. 10.69554/NEJV7266
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24
The trust factor: Influencer marketing trends in 2024.
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- Journal of Brand Strategy, 2024, v. 13, n. 2, p. 148, doi. 10.69554/nejv7266
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- Article
25
Impact of Digital Marketing, Influencer, Live Features, and Reviews Shopee Purchase with Brand Image.
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- International Journal of Economics (IJEC), 2024, v. 3, n. 2, p. 1124, doi. 10.55299/ijec.v3i2.1065
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26
The Influence of Hedonic Motivation and Influencer Marketing on Purchasing Decisions with FOMO (Fear of Missing Out) as A Mediating Variable (Empirical Study: Cupika Online Store Customers).
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- International Journal of Economics (IJEC), 2024, v. 3, n. 2, p. 906, doi. 10.55299/ijec.v3i2.1006
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- Article
27
Marketing de influência: uma relação tridimensional entre influenciadores digitais, marcas e Accounts.
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- European Journal of Applied Business & Management, 2023, v. 9, n. 1, p. 51
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- Article
28
Consumer Cynicism in Influencer Marketing: An Impact Analysis on Purchase Intention and Brand Loyalty.
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- Itobiad: Journal of the Human & Social Science Researches / İnsan ve Toplum Bilimleri Araştırmaları Dergisi, 2024, v. 13, n. 1, p. 404, doi. 10.15869/itobiad.1422438
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29
THE MARKETING INFLUENCERS ALTERING THE PURCHASE INTENTIONS OF SAUDI CONSUMERS: THE EFFECT OF SOCIOCULTURAL PERSPECTIVE.
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- Polish Journal of Management Studies, 2021, v. 24, n. 2, p. 24, doi. 10.17512/pjms.2021.24.2.02
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- Article
30
Consumers' gendered responses to influencer marketing: A research synthesis.
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- 2023
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- Publication type:
- Literature Review
31
El marketing de influencias y su efecto en la decisión de compra de los clientes en el sector de la moda y la belleza en Ecuador.
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- Doxa Comunicación, 2024, n. 38, p. 207, doi. 10.31921/doxacom.n38a1993
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- Article
32
A Critical Analysis of Attempts to Regulate Native Advertising and Influencer Marketing.
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- International Journal of Communication (19328036), 2020, v. 14, p. 5729
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- Article
33
THE ROLE OF INFLUENCER MARKETING AND ONLINE CUSTOMER REVIEW ON BRAND ATTITUDE IN INCREASING BRAND LOYALTY, BRAND AWARENESS, AND PURCHASE INTENTION IN FASHION BRANDS IN INDONESIA.
- Published in:
- Journal of Syntax Literate, 2025, v. 10, n. 2, p. 1897, doi. 10.36418/syntax-literate.v10i2.55821
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- Article
34
Vplyv influencer marketingu na spotrebiteľské správanie.
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- Acta Academica Karviniensia, 2019, v. 19, n. 3, p. 31, doi. 10.25142/aak.2019.018
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- Article
35
Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model.
- Published in:
- Journal of Media Business Studies, 2018, v. 15, n. 3, p. 188, doi. 10.1080/16522354.2018.1501146
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- Publication type:
- Article
36
Influencer Marketing Platforms' Effect on Light Meal Purchase Intention and Behavior.
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- Sustainability (2071-1050), 2024, v. 16, n. 11, p. 4369, doi. 10.3390/su16114369
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- Article
37
The Influence of Influencer Marketing on the Consumers' Desire to Travel in the Post-Pandemic Era: The Mediation Effect of Influencer Fitness of Destination.
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- Sustainability (2071-1050), 2023, v. 15, n. 20, p. 14746, doi. 10.3390/su152014746
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- Article
38
Seizing Momentum on Climate Action: Nexus between Net-Zero Commitment Concern, Destination Competitiveness, Influencer Marketing, and Regenerative Tourism Intention.
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- Sustainability (2071-1050), 2023, v. 15, n. 6, p. 5213, doi. 10.3390/su15065213
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- Article
39
Influencer marketing and the 'gifted' product: framing practices and market shaping.
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- Journal of Marketing Management, 2023, v. 39, n. 11/12, p. 982, doi. 10.1080/0267257X.2023.2253450
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- Publication type:
- Article
40
Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing: an exploratory multi-stakeholder perspective.
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- Journal of Marketing Management, 2023, v. 39, n. 7/8, p. 550, doi. 10.1080/0267257X.2022.2118815
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- Article
41
Influencer marketing in the promotion of tourist destinations: mega, macro and micro-influencers.
- Published in:
- Current Issues in Tourism, 2024, v. 27, n. 8, p. 1332, doi. 10.1080/13683500.2023.2214354
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- Article
42
عوامل مؤثر در قصد خرید کاربران در بازاریابی اینفلوئنسر رسانه های اجتماعی ناشی از ویژگیهای شخصیتی (مورد مطالعه: کاربران رسانه اجتماعی اینستاگرام در ایران).
- Published in:
- New Media Studies, 2024, v. 9, n. 36, p. 349, doi. 10.22054/nms.2024.71481.1503
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- Article
43
شناسایی مؤلفههای تعیینکننده ارزشآفرینی بازاریابی از طریق افراد تأثیرگذار برای کسبوکارها با رویکرد تحلیل مضمون .
- Published in:
- New Media Studies, 2023, v. 9, n. 33, p. 363, doi. 10.22054/nms.2023.72530.1536
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- Publication type:
- Article
44
INFLUENCER MARKETING IN THE AGE OF METAVERSE: BEYMENVERSE AND META-INFLUENCER BELLA.
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- International Journal of Eurasian Education & Culture, 2024, v. 9, n. 25, p. 29, doi. 10.35826/ijoecc.1820
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- Article
45
The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations.
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- 2023
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- Publication type:
- Literature Review
46
Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment.
- Published in:
- International Journal of Advertising, 2022, v. 41, n. 1, p. 6, doi. 10.1080/02650487.2021.1986256
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- Publication type:
- Article
47
INFLUENCER MARKETING STRATEGY OF START-UP COMPANY AS THE PROVIDER OF FAST-MOVING CONSUMER GOODS (FMCG) PRODUCTS IN INDONESIA.
- Published in:
- Journal of Eastern European & Central Asian Research, 2023, v. 10, n. 4, p. 569, doi. 10.15549/jeecar.v10i4.1365
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- Publication type:
- Article
48
Influencer Marketing on Instagram: Effects of Promotional Posts on Purchasing Behavior of Consumers.
- Published in:
- Journal of Political Studies, 2021, v. 28, n. 1, p. 119
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- Publication type:
- Article
49
Influencer Marketing: Role of Influencer Credibility and Congruence on Brand Attitude and eWOM.
- Published in:
- Journal of Internet Commerce, 2023, v. 22, p. S28, doi. 10.1080/15332861.2022.2125220
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- Article
50
The Effect of Influencer Marketing on Consumers' Brand Admiration and Online Purchase Intentions: An Emerging Market Perspective.
- Published in:
- Journal of Internet Commerce, 2020, v. 19, n. 1, p. 103, doi. 10.1080/15332861.2019.1700741
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- Publication type:
- Article