Works matching IS 21464405 AND DT 2025 AND VI 15 AND IP 2

Results: 40

An Empirical Study on Investor Awareness and the Impact of Cryptocurrency.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 406, doi. 10.32479/irmm.18545

By:

Mythili, D.;
Ganeshwari, M.;
Mohammad, Suleiman Ibrahim;
Anitha, B. Merceline;
Divya, D.;
Vasudevan, Asokan

Publication type:

Article

Meticulously Study Using Bibliometric Analysis on Factors That Affecting the Performance of Small and Medium Enterprises.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 395, doi. 10.32479/irmm.17769

By:

Meelad, Abdullah Sulayman;
Khatibi, Ali;
Tham, Jacquline;
Azam, S. M. Ferdous

Publication type:

Article

Unveiling the Nexus: Exploring How Demographic Factors Shape Work-Life Balance for Women Professionals.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 390, doi. 10.32479/irmm.17486

By:

Ali, Shagufta;
Ishrat, Azra;
Barthwal, Tripti;
Ali, Naghma;
Singh, Rashika Rajan;
Singh, Anjali

Publication type:

Article

The Impact of Strategic Agility on the Effectiveness of Decision-Making Process.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 381, doi. 10.32479/irmm.17790

By:

Abu Joma, Mahmoud Hussein;
Albloush, Ahmad;
Abu Lehyeh, Salman M.

Publication type:

Article

Predictive Analytics in Portfolio Management: A Fusion of AI and Investment Economics for Optimal Risk-Return Trade-offs.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 365, doi. 10.32479/irmm.18594

By:

Alfzari, Sandia;
Al-Shboul, Mohammad;
Alshurideh, Muhammad

Publication type:

Article

The Impact of Social Media Marketing (Twitter) on the UAE Youth’s Engagement and E-Word of Mouth: A Practical Study.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 356, doi. 10.32479/irmm.18525

By:

Almarzoqi, Shaima Abdalla;
Ajmal, Mian;
Alshurideh, Muhammad

Publication type:

Article

Unveiling the Role of Artificial Intelligence: Navigating Personalized Content Marketing, Customer Engagement, and Commitment with Data Transparency and Security.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 343, doi. 10.32479/irmm.18499

By:

Alzoubi, Haitham M.;
Shameem, Beenish;
Mushtaq, Saleem;
Al Kurdi, Barween;
Joghee, Shanmugan;
Hamadneh, Samer

Publication type:

Article

The Vampire Effect: The Role of Humour and Involvement Level in Advertisement Recall and Recognition.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 331, doi. 10.32479/irmm.17896

By:

Dobbelstein, Thomas;
Oberluggauer, Teresa;
Mason, Roger B.

Publication type:

Article

A Mixed-Method Approach on the Evolution of Influencer Marketing and Its Ethical Consideration in UAE.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 317, doi. 10.32479/irmm.18498

By:

Mushtaq, Saleem;
Shameem, Beenish;
Alzoubi, Haitham M.;
Al Kurdi, Barween;
Joghee, Shanmugan;
Hamadneh, Samer

Publication type:

Article

The Effectiveness of Data Analytics Tools in the Implementation of Human Resource Management Strategies.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 310, doi. 10.32479/irmm.17925

By:

Kobets, Dmytro;
Kovalska, Krystyna;
Zozulia, Nataliia;
Lozynska, Tamara;
Zaslavska, Mariia

Publication type:

Article

Exploring the Nexus between the Antecedents, Public Management Reforms and Ethical Standards in Public Service: The Case of the United Arab Emirates.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 300, doi. 10.32479/irmm.18466

By:

Sarker, Abu Elias;
Almehrzi, Aaesha;
Sayed, Sabaa;
Ahmad Tipu, Syed Awais

Publication type:

Article

The Impact of Job Security on Turnover Intention: The Moderating Role of Compensation System and Performance Appraisal in Post COVID-19.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 285, doi. 10.32479/irmm.17649

By:

Rasheed Marane, Bayar Mohamed;
Asaad, Zeravan Abdulmuhsen

Publication type:

Article

Factors Impacting Consumers’ Continuance Intention for Online Food Delivery Services in Turkey.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 273, doi. 10.32479/irmm.17928

By:

Karahan, Mehmet Ozan

Publication type:

Article

The Impact of Cultural Distance and Political Risk on SMEs’ Internationalization Strategies: The Case of SMEs in the UAE and Lebanon.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 262, doi. 10.32479/irmm.17673

By:

Slaiby, Walid;
Matta, Fadia

Publication type:

Article

Fraud Detection Unveiled: How Audit Quality Shapes Auditors’ Detection Capabilities?

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 254, doi. 10.32479/irmm.18188

By:

Riadi, Sugeng;
Nurrahmadini, Elviona Putri;
Leni Wijayani, Dahyang Ika;
Harlan, Fandy Bestario

Publication type:

Article

Sustainable Labelling on Packaging: Does It Impact Purchase Behavior?

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 240, doi. 10.32479/irmm.17716

By:

Misron, Aervina;
Musa, Normaziah Che;
Salleh, Muhammad Syafiq;
Zandi, GholamReza

Publication type:

Article

A Study on the Impact of Financial Socialization and Financial Management Behavior on Start-up Intention: Mediating Effect of Entrepreneurship.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 230, doi. 10.32479/irmm.17877

By:

Gyung-Lan Kang;
Cheol-Woo Park;
Seung-Hwan Jang

Publication type:

Article

The Effect of Content Duration and Subtitles of TikTok Live Social Media Marketing on Word of Mouth Online Halal Fashion Products.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 224, doi. 10.32479/irmm.17813

By:

Alam, Azhar;
Bulan, Lita Cahya;
Hakim, Lukmanul

Publication type:

Article

Deep Dive into Food Truck Research: An Overview of Bibliometric Analysis and Scoping Review Evidence.

Published in:

2025

By:

Manoharan, Ajay Adithya;
Rangaswamy, Geetha;
Muthhukkannu, Gurupandi;
Sabapathi, Sundar;
Anandharaman, Kiruthika;
Aazib Afraz, T. N.

Publication type:

Literature Review

Pros and Cons of using Artificial Intelligence in Accounting: The Dual effect and Financial Control.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 200, doi. 10.32479/irmm.17854

By:

Altawalbeh, Mohammad A.;
Al Frijat, Yaser S.;
Alhajaya, Mohammad E.

Publication type:

Article

Social Media Marketing Effort in Impacting the Intention of Purchase of Green Cosmetics by Indian Consumers.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 189, doi. 10.32479/irmm.17391

By:

Begum I., Asma Unnisa;
Kalpana, R.

Publication type:

Article

Big Data Backed Business Intelligence to Upthrust Commercial Banks Decision-Making Processes.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 180, doi. 10.32479/irmm.17709

By:

Altarawneh, Abeer Sultan;
AlAwamleh, Hasan Khaled;
Awamleh, Fawwaz Tawfiq;
Bustami, Ala Nihad

Publication type:

Article

Impact of Entrepreneurial Orientation Dimensions-Innovation, proactiveness and Risk-taking on Social Performance of Small and Medium Enterprises: Does Charismatic Leadership Moderate These Relationships?

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 171, doi. 10.32479/irmm.17881

By:

Al-Dhobee, Yahya Ali;
Goail, Majed;
Al-Dhobee, Safwan

Publication type:

Article

The Impact of Supply Chain Integration via Mediator—Supply Chain Resilience—on Improvement in the Performance of Manufacturing Sectors.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 157, doi. 10.32479/irmm.18191

By:

Omoush, Majd

Publication type:

Article

Green Innovation and the Profitability of Manufacturing Firms: The Moderating Role of Intelligence Generation.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 146, doi. 10.32479/irmm.17646

By:

Akuma, John Kwame;
Akude, Derrick Nukunu;
Kwaning, Emmanuel;
Amoah-Ahinful, Isaac Kwame

Publication type:

Article

Investigating Factors Influencing Decision Makers to Adopt Accreditation Information System Using Multi Theory of Technology Acceptance Model, Resource Dependence Theory, and Technology-Organization-Environment: Evidence from Indonesian Private Universities.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 132, doi. 10.32479/irmm.17931

By:

Hartono, Arif;
Roostika, Ratna;
Muslichah, Istyakara

Publication type:

Article

The Transmission Medium of Rumors, and How Does it Affect Stockpiling and Price Hikes for Consumer Goods.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 123, doi. 10.32479/irmm.17603

By:

Sahiduj Jaman, Shekh Md.;
Rinu Fatema, Mst.;
Imran, Khalid;
Eni, Lima Nasrin;
Sharmin Aktar, Most.;
Asaduzzaman Babu, Md.;
Abdur Rouf, Md.

Publication type:

Article

Pilgrimage Tourism in Tamil Nadu: A Research on Tourist Attitudes and Motivations for Revisit Intention.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 115, doi. 10.32479/irmm.17720

By:

Shanthi, R.;
Rajakumari, D.

Publication type:

Article

Corporate Governance Attributes and CEO Turnover: Evidence from a Frontier Market.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 105, doi. 10.32479/irmm.17102

By:

Lajmi, Azhaar;
Dakhlaoui, Mejda;
Flah, Ines Ben;
Arfaoui, Khawla

Publication type:

Article

Exploring the Influence of Vlogger Attributes on Followers Purchase Intentions: The Moderating Effect of Parasocial Interaction.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 95, doi. 10.32479/irmm.17629

By:

Atta, Hajira;
Ahmad, Naeem;
Tabash, Mosab I.;
Varma, Manishkumar;
Elsantil, Yasmeen

Publication type:

Article

Experience Economy in Green Marketing Perspective and Its Influence on Sustainability-Oriented Loyalty of Tourists in Wetland Tourism Park with Environmental-Based View Theory Approach.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 85, doi. 10.32479/irmm.17851

By:

Naparin, Muhammad

Publication type:

Article

The Impact of Digital Communication on Customer Loyalty through the Relationship between Brand and Customer, and Customer Citizenship Behavior.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 77, doi. 10.32479/irmm.17858

By:

Sy Nguyen Tran

Publication type:

Article

What Factors Influence Entrepreneurship? Evidence from Urban Malawi.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 71, doi. 10.32479/irmm.17330

By:

Matuntha, Steve;
Banda, Fredrick Mangwaya

Publication type:

Article

The Impact of Legal Auditors on Financial Reports Quality in Jordanian Companies.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 60, doi. 10.32479/irmm.18274

By:

Falah Jarah, Baker Akram;
Alzubi, Emran Abdulsalam;
Khwaileh, Khaled Mohammad;
Ebbini, Mohannad Mohammad;
Alqudah, Mamoun. M. A.;
Jaradat, Mohammad Suleiman

Publication type:

Article

The Competitiveness of the Indonesian Medium High Technology Sector: Robust Least Squares and Fully Modified Ordinary Least Squares Approach.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 51, doi. 10.32479/irmm.17787

By:

Wahyudi, Heru;
Andrian, Thomas;
Wiryawan, Driya;
Leny, Sandra Mei;
Lestari, Winda Rika

Publication type:

Article

Politics in Organizations and Their Effect on Performance.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 45, doi. 10.32479/irmm.17942

By:

Albloush, Ahmad;
Alharbi, Khalid K.;
Alghizzawi, Mahmoud;
Alabaddi, Zaid Ahmad;
Abu-AlSondos, Ibrahim A.

Publication type:

Article

Eco-Friendly Fashion and Personal Values: Revealing the Hidden Forces behind Attitudes and Purchase Intentions.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 32, doi. 10.32479/irmm.17900

By:

Rossanty, Yossie;
Tuah Putra Nasution, Muhammad Dharma

Publication type:

Article

Leadership Dynamics in Government Institutions: The Paradox of Performance and Innovation under Bureaucratic Structures.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 20, doi. 10.32479/irmm.18029

By:

Aisyah;
Lumbanraja, Prihatin;
Absah, Yeni;
Silalahi, Amlys Syahputra

Publication type:

Article

Emotional Intelligence as a Mediator between Personality Traits and Digital Literacy in Enhancing Customer-Oriented Behavior among Nursing Students in Malaysia.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 12, doi. 10.32479/irmm.17715

By:

Misron, Aervina;
Ong Choon Hee;
Zandi, GholamReza

Publication type:

Article

The Impact of AI-driven Strategy on Salespeople Training and Performance.

Published in:

International Review of Management & Marketing (IRMM), 2025, v. 15, n. 2, p. 1, doi. 10.32479/irmm.17774

By:

Alghizzawi, Mahmoud;
Hussain, Zahid;
Abualfalayeh, Ghaith;
Abu-AlSondos, Ibrahim A.;
Alqsass, Mohammad;
Chehaimi, Elham Mahmoud

Publication type:

Article