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- Title
Tam Model: What Affects Gen Z Interest in the Use of e-Wallets?
- Authors
Humairoh, Humairoh; Annas, Mohammad
- Abstract
The reason for this study is to determine the variables Perceived ease of use and Perceived usefulness of hobby in using the OVO E-wallet in technology Z. This study is a quantitative look at. The pattern for this look changed into 79 respondents using the Slovin formulation, with a purposive sampling approach. Number one, data collection is acquired by dispensing questionnaires. The evaluation technique used becomes multiple regression analysis using the SPSS model 26 software program. The consequences showed that perceived ease of use had a positive and significant effect on perceived usefulness, perceived ease of use had a positive and significant effect on interest in using e-wallets, perceived usefulness had an impact positive and significant toward the intention to use an e-wallet and perceived usefulness is moderation of perceived ease of use towards the intention to behave e-wallet. The determinant coefficient is 57.2%. The rest is influenced by factors not examined.
- Subjects
INDONESIA; ELECTRONIC wallets; STATISTICAL sampling; COMPUTER software; MULTIPLE regression analysis
- Publication
Dinasti International Journal of Digital Business Management (DIJDBM), 2023, Vol 4, Issue 2, p242
- ISSN
2715-419X
- Publication type
Academic Journal
- DOI
10.31933/dijdbm.v4i2