Works matching DE "INDUSTRIAL advertising"

Results: 265

Emotions in business-to-business service relationships.

Published in:

Service Industries Journal, 2005, v. 25, n. 3, p. 373, doi. 10.1080/02642060500050517

By:

Kiely, Julia A.

Publication type:

Article

News.

Published in:: Surface Engineering, 2003, v. 19, n. 6, p. 405, doi. 10.1179/sur.2003.19.6.405
Publication type:: Article

The legitimacy of power in business-to-business relationships.

Published in:

Marketing Theory, 2010, v. 10, n. 2, p. 161, doi. 10.1177/1470593110366676

By:

Blois, Keith

Publication type:

Article

Measuring place-based media.

Published in:

Marketing Research, 1993, v. 5, n. 1, p. 34

By:

Roslow, Sidney;
Nicholls, J. A. F.;
Comer, Lucette B.

Publication type:

Article

Promoting a positive image.

Published in:

Marketing Research, 1993, v. 5, n. 1, p. 40

By:

Bowers, Diane K.

Publication type:

Article

Antecedents and consequences of environmental stewardship in boundary-spanning B2B teams.

Published in:

Journal of the Academy of Marketing Science, 2009, v. 37, n. 4, p. 470, doi. 10.1007/s11747-009-0138-0

By:

De Ruyter, Ko;
De Jong, Ad;
Wetzels, Martin

Publication type:

Article

The importance of industry compliance in improving advertising self-regulatory processes.

Published in:

Journal of Public Affairs (14723891), 2003, v. 3, n. 1, p. 63, doi. 10.1002/pa.134

By:

Harker, Debra

Publication type:

Article

UTILIZAÇÃO DO MÉTODO AHP EM PROJETO PARA SELEÇÃO DE UMA AGÊNCIA DE MARKETING EM UMA EMPRESA B2B.

Published in:

Journal of Business & Projects / Revista de Gestão e Projetos, 2023, v. 14, n. 2, p. 174, doi. 10.5585/gep.v14i2.23854

By:

Barbieri Santin, Lucas Circeli;
Scarduelli Pacheco, Bruna Cristine;
Seido Nagano, Marcelo

Publication type:

Article

To the Victor Belongs the Spoiled Game.

Published in:

Challenge (05775132), 1995, v. 38, n. 2, p. 63, doi. 10.1080/05775132.1995.11471819

By:

Bard, Robert L.;
Kurlantzick, Lewis

Publication type:

Article

LOCATIONAL CHOICE, PERFORMANCE AND THE GROWTH OF BRITISH MULTINATIONAL FIRMS: A COMMENT.

Published in:

Business History, 1991, v. 33, n. 1, p. 112, doi. 10.1080/00076799100000007

By:

Jones, Geoffrey

Publication type:

Article

DEFINING ELEMENTS REGARDING THE TOURISTIC DEMAND IN ROMANIA DURING THE PERIOD OF TIME 2001 - 2011.

Published in:

Annals of Eftimie Murgu University Resita, Fascicle II, Economic Studies, 2012, p. 571

By:

ŢIMIRAŞ, Laura Cătălina

Publication type:

Article

THE SERVICE DOMINANT LOGIC AND THE EXPERIENCE LOGIC. CONSEQUENCES ON THE CONCEPTUALIZATION OF THE CUSTOMER VALUE CREATION PROCESS.

Published in:

Annals of Eftimie Murgu University Resita, Fascicle II, Economic Studies, 2012, p. 559

By:

TRIŞCĂ, Gelu

Publication type:

Article

MARKETING - UNDER THE PRESSURE OF CRITICISM.

Published in:

Annals of Eftimie Murgu University Resita, Fascicle II, Economic Studies, 2012, p. 580

By:

UDRESCU, Mircea Alecsandru;
BARBU, Cristian Marian;
GANEA, Marcela

Publication type:

Article

IMPACT OF PUBLICITY EFFORT AND VARIABLE ORDERING COST IN MULTI-PRODUCT ORDER QUANTITY MODEL OF UNITS LOST SALES DUE TO DETERIORATION.

Published in:

LogForum, 2018, v. 14, n. 3, p. 407, doi. 10.17270/J.LOG.2018.291

By:

Pattnaik, Monalisha;
Gahan, Padmabati

Publication type:

Article

Demonstrating Effectiveness in Public Relations: Goals, Objectives, and Evaluation.

Published in:

Journal of Public Relations Research, 1998, v. 10, n. 2, p. 103, doi. 10.1207/s1532754xjprr1002_02

By:

Hon, Linda Childers

Publication type:

Article

A Homo Narrans Paradigm for Public Relations: Combining Bormann's Symbolic Convergence Theory and Grunig's Situational Theory of Publics.

Published in:

Journal of Public Relations Research, 1993, v. 5, n. 3, p. 201, doi. 10.1207/s1532754xjprr0503_03

By:

Vazquez, Gabriel M.

Publication type:

Article

Advertising in Sub-Saharan Africa: A Look at the Environment and Practice.

Published in:

Journal of African Business, 2002, v. 3, n. 1, p. 31, doi. 10.1300/J156v03n01_03

By:

Darley, William K.

Publication type:

Article

Forming Successful Business-to-Business Services in Goods-Dominant Firms.

Published in:

Journal of Service Research, 2005, v. 8, n. 1, p. 3, doi. 10.1177/1094670505276619

By:

Neu, Wayne A.;
Brown, Stephen W.

Publication type:

Article

Innovation and Diffusion in Small Firms: Theory and Evidence.

Published in:

Small Business Economics, 1994, v. 6, n. 5, p. 327, doi. 10.1007/BF01065137

By:

Nooteboom, Bart

Publication type:

Article

How to Penetrate Your Target Market.

Published in:: Journal of Financial Planning, 2006, p. 18
Publication type:: Article

Perceptions and Recall of Advertising Content Presented on Mobile Handheld Devices.

Published in:

Journal of Interactive Advertising, 2007, v. 7, n. 2, p. 1, doi. 10.1080/15252019.2007.10722131

By:

Nasco, Suzanne Altobello;
Bruner II, Gordon C.

Publication type:

Article

A SEARCH FOR MULTIPLE EQUILIBRIA IN URBAN INDUSTRIAL STRUCTURE.

Published in:

Journal of Regional Science, 2008, v. 48, n. 1, p. 29, doi. 10.1111/j.1467-9787.2008.00545.x

By:

Davis, Donald R.;
Weinstein, David E.

Publication type:

Article

OPENNESS TO TRADE AND INDUSTRY COST DISPERSION: EVIDENCE FROM A PANEL OF ITALIAN FIRMS.

Published in:

Journal of Regional Science, 2008, v. 48, n. 1, p. 97, doi. 10.1111/j.1467-9787.2008.00546.x

By:

Del Gatto, Massimo;
Ottaviano, Gianmarco I. P.;
Pagnini, Marcello

Publication type:

Article

Advertising Coordinator.

Published in:: Photogrammetric Record, 2006, v. 21, n. 116, p. 421, doi. 10.1111/j.1477-9730.2006.00407_2.x
Publication type:: Article

Advertising Coordinator.

Published in:: Photogrammetric Record, 2006, v. 21, n. 114, p. 185, doi. 10.1111/j.1477-9730.2006.00376_2.x
Publication type:: Article

Weber's Last Theory of the Modern Business Enterprise.

Published in:

Max Weber Studies, 2002, v. 2, n. 2, p. 210

By:

Jagd, Soren

Publication type:

Article

Editorial.

Published in:

Max Weber Studies, 2002, v. 2, n. 2, p. 135

By:

Whimster, Sam

Publication type:

Article

Business Strategy Types and Innovative Practices.

Published in:

Journal of Managerial Issues, 2006, v. 18, n. 2, p. 274

By:

Blumentritt, Tim;
Danis, Wade M.

Publication type:

Article

Marketing and the Law.

Published in:

Journal of the Academy of Marketing Science, 2000, v. 28, n. 2, p. 316, doi. 10.1177/0092070300282012

By:

Morales, Ann C.

Publication type:

Article

Modeling the Determinants of Customer Satisfaction for Business-to-Business Professional Services.

Published in:

Journal of the Academy of Marketing Science, 1997, v. 25, n. 1, p. 4, doi. 10.1007/BF02894505

By:

Patterson, Paul G.;
Johnson, Lester W.;
Spreng, Richard A.

Publication type:

Article

Understanding creative service: a qualitative study of the advertising problem delineation, communication and response (APDCR) process.

Published in:

International Journal of Advertising, 2004, v. 23, n. 3, p. 285, doi. 10.1080/02650487.2004.11072886

By:

Hill, Railton;
Johnson, Lester W.

Publication type:

Article

Toward a comprehensive framework of sales management within business-to-business marketing organisations.

Published in:

Marketing Review, 2009, v. 9, n. 1, p. 79, doi. 10.1362/146934709X414341

By:

Wilkinson, John W.

Publication type:

Article

Spiezia Organics: an SME Marketing Case Study.

Published in:

Marketing Review, 2006, v. 6, n. 3, p. 253, doi. 10.1362/146934706778605278

By:

Rowley, Jennifer;
Spiezia, Marco

Publication type:

Article

When Creativity is a Must: Professional ‘Applied Creative’ Services.

Published in:

Creativity & Innovation Management, 2003, v. 12, n. 4, p. 221, doi. 10.1111/j.0963-1690.2003.00285.x

By:

Hill, Railton;
Johnson, Lester W.

Publication type:

Article

Measuring Chandler's Impact on European Business Studies since the 1960s.

Published in:

Business History Review, 2008, v. 82, n. 2, p. 279, doi. 10.1017/S0007680500062772

By:

Iversen, Martin Jes

Publication type:

Article

Alfred Chandler, Founder of Strategy: Lost Tradition and Renewed Inspiration.

Published in:

Business History Review, 2008, v. 82, n. 2, p. 267, doi. 10.1017/S0007680500062760

By:

Whittington, Richard

Publication type:

Article

"Every company needs to have a strategy for the platform economy".

Published in:

2019

By:

Schumacher, Martin

Publication type:

Interview

Toward A Positive Theory of Corporate Social Involvement.

Published in:

Academy of Management Review, 1977, v. 2, n. 1, p. 128, doi. 10.5465/AMR.1977.4409184

By:

Elkins, Arthur

Publication type:

Article

How public relations put the kicks in Route 66 - and still is.

Published in:

Journal of Vacation Marketing, 2006, v. 12, n. 2, p. 130, doi. 10.1177/1356766706062153

By:

Carden, Ann R.

Publication type:

Article

What Your Consumer Wants.

Published in:

Journal of Cultural Economy, 2015, v. 8, n. 2, p. 218, doi. 10.1080/17530350.2013.861356

By:

Schleifer, David;
DeSoucey, Michaela

Publication type:

Article

Forum: Are You Ready for the Post-Marketing Era? In the "Great Recession," Marketing as Usual Isn't Working. Here's a Roadmap to the Changes Needed for Business Survival.

Published in:

International Management Review, 2014, v. 10, n. 1, p. 63

By:

Gagnon, Eric

Publication type:

Article

Value dimensions and relationship postures in dyadic 'Key Relationship Programmes'

Published in:

Journal of Marketing Management, 2009, v. 25, n. 5-6, p. 535, doi. 10.1362/026725709X461849

By:

Henneberg, Stephan C.;
Pardo, Catherine;
Mouzas, Stefanos;
Naudé, Peter

Publication type:

Article

Use of References in Industrial Bidding - A Decision Process Analysis.

Published in:

Journal of Marketing Management, 2004, v. 20, n. 1-2, p. 133, doi. 10.1362/026725704773041159

By:

Salminen, Risto T.;
Möller, Kristian E.

Publication type:

Article

The World Wide Web as an Industrial Marketing Communication Tool: Models for the Identification and Assessment of Opportunities.

Published in:

Journal of Marketing Management, 1998, v. 14, n. 7, p. 691, doi. 10.1362/026725798784867635

By:

Berthon, Pierre;
Lane, Nikala;
Pitt, Leyland;
Watson, Richard T.

Publication type:

Article

Key Account Management: Theory, Practice and Challenges.

Published in:

Journal of Marketing Management, 1997, v. 13, n. 8, p. 737, doi. 10.1080/0267257X.1997.9964509

By:

McDonald, Malcolm;
Millman, Tony;
Rogers, Beth

Publication type:

Article

Domesday Marketing? From an Inaugural Lecture.

Published in:

Journal of Marketing Management, 1994, v. 10, n. 5, p. 409, doi. 10.1080/0267257X.1994.9964287

By:

Evans, Martin

Publication type:

Article

Solving Marketing Problems With Conjoint Analysis.

Published in:

Journal of Marketing Management, 1994, v. 10, n. 1-3, p. 37, doi. 10.1080/0267257X.1994.9964259

By:

Vriens, Macro

Publication type:

Article

Marketing and the Competitive Performance of British Industry: Areas for Research.

Published in:

Journal of Marketing Management, 1985, v. 1, n. 1, p. 87, doi. 10.1080/0267257X.1985.9963977

By:

Doyle, Peter

Publication type:

Article

NEW APPROACHES TO THE BUSINESS-TO-BUSINESS MARKETING COMMUNICATION.

Published in:

Economics & Management, 2011, v. 16, p. 1231

By:

Chlebišová, Eva;
Kyzeková, Jana;
Zajarošová, Markéta

Publication type:

Article

DECISION-PLANNING IN PUBLIC RELATIONS: PRACTICE OF LITHUANIAN COMPANIES.

Published in:

Economics & Management, 2007, p. 397

By:

Kazokienė, Lina;
Stravinskienė, Jurgita

Publication type:

Article