Semáforo emergente del mercado. Caso: asociación de producción textil hilando al desarrollo tendales asotendales.

Orellana Fernández, María José; Scaffy Vivero, Jahaira Guadalupe; Aguirre Benalcázar, Martha Cecilia; Romero Hidalgo, Oscar Mauricio; Jaramillo Paredes, Marcia Fabiola

The main objective of this work is to analyze and deepen the results of the surveys carried out with the people who make up the target market of the Tendales parish, and their decisions when purchasing a textile product. In the first instance, through a descriptive methodology with quantitative results, important results were obtained through surveys carried out in Tendales-El Guabo. Through this it was obtained that women were the most representative when using some type of clothing, although they are also the most demanding in quality, in relation to this it was obtained as the main result that the purchase products with the most demand are shirts, taking into account the price, color, design and quality that cover the needs in a way that satisfies the consumer as a whole; Finally, the conclusion was reached that the behavior in the ASOTENDALES Association should be taken into account for the improvements in the processes from the elaboration of the textile products until they reach the final consumer; since customer loyalty is essential to achieve a larger portfolio of consumers within the company

TEXTILE products; CUSTOMER loyalty; CONSUMERS; TARGET marketing; PURCHASING; PARISHES; PRICES

Revista CIENCIA UNEMI, 2022, Vol 15, Issue 38, p93

1390-4272

Academic Journal

10.29076/issn.2528-7737vol15iss38.2022pp93-110p