Practical Radio Advertising (Book).
- Published in:
- 1938
- By:
- Publication type:
- Book Review
Works matching DE "RADIO advertising"
Results: 354
1
2
INTERNATIONAL BROADCASTING.
- Published in:
- Public Opinion Quarterly, 1937, v. 1, n. 3, p. 117, doi. 10.1086/265103
- By:
- Publication type:
- Article
3
Radio Active: Advertising and Consumer Activism, 1935-1947.
- Published in:
- 2005
- By:
- Publication type:
- Book Review
4
'Eavesdropping' on the FM Band: Children's Use of Radio.
- Published in:
- Journal of Communication, 1986, v. 36, n. 2, p. 27, doi. 10.1111/j.1460-2466.1986.tb01421.x
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- Publication type:
- Article
5
ФОРМУВАННЯ МАРКЕТИНГОВИХ КОМУНІКАЦІЙ КОМЕРЦІЙНИХ БАНКІВ ІЗ ВИКОРИСТАННЯМ СЕГМЕНТООРІЄНТОВАНОГО ПІДХОДУ .
- Published in:
- Financial & Credit Activity: Problems of Theory & Practice, 2021, v. 3, n. 38, p. 35
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- Publication type:
- Article
6
THE SENIOR POPULATION AND ITS PERCEPTION OF ADVERTISING: INFLUENCE OF THE MEDIA AND THE ISSUER.
- Published in:
- Revista de Comunicación de la SEECI, 2019, p. 19, doi. 10.15198/seeci.2019.49.19-37
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- Publication type:
- Article
7
Violencia simbólica e inequidad de género en la publicidad radiofónica en México.
- Published in:
- Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2021, v. 12, n. 2, p. 97, doi. 10.14198/MEDCOM.18843
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- Publication type:
- Article
8
Consumer responses to advertising: The interplay between ad content and ad spending.
- Published in:
- Journal of Marketing Trends (1961-7798), 2020, v. 6, n. 1, p. 59
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- Publication type:
- Article
9
La vulneración del principio de veracidad en el spot radiofónico según el código de conducta en España.
- Published in:
- Revista de Comunicación, 2013, v. 12, p. 139
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- Publication type:
- Article
10
La publicidad radiofónica en Brasil: las etapas de su evolución histórica (1922-1990).
- Published in:
- Revista de Comunicación, 2004, v. 3, p. 20
- By:
- Publication type:
- Article
11
Podcast, acessibilidade afetiva e inclusão: introvertendo movimentos sonoros e de afetação.
- Published in:
- Estudos em Jornalismo e Mídia, 2020, v. 17, n. 2, p. 66, doi. 10.5007/1984-6924.2020v17n2p66
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- Publication type:
- Article
12
Hora do intervalo: a evolução do espaço de publicidade no rádio sob a ótica regulatória.
- Published in:
- Estudos em Jornalismo e Mídia, 2020, v. 17, n. 2, p. 45, doi. 10.5007/1984-6924.2020v17n2p45
- By:
- Publication type:
- Article
13
I Saw It on the Radio: The Allocation of Attention to High-Imagery Radio Advertisements.
- Published in:
- Media Psychology, 2003, v. 5, n. 1, p. 33, doi. 10.1207/S1532785XMEP0501_2
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- Publication type:
- Article
14
PREFERENCE OF VOICE AND PERFORMANCE STYLE IN RADIO ADVERTISING.
- Published in:
- Eesti Rakenduslingvistika Ühingu Aastaraamat, 2024, v. 20, p. 181, doi. 10.5128/ERYa20.11
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- Publication type:
- Article
15
Congressional Campaign Style In Illinois and Michigan.
- Published in:
- Legislative Studies Quarterly, 1985, v. 10, n. 2, p. 267, doi. 10.2307/439728
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- Publication type:
- Article
16
The Use of Radio Advertorials in Spanish Radio Stations.
- Published in:
- Palabra Clave, 2019, v. 22, n. 3, p. 1, doi. 10.5294/pacla.2019.22.3.7
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- Publication type:
- Article
17
La publicidad radiofónica en España y el perfil socio-demográfico de su audiencia.
- Published in:
- Palabra Clave, 2012, v. 15, n. 2, p. 224
- By:
- Publication type:
- Article
18
Oral Health Month 2013: Another Successful Year!
- Published in:
- Ontario Dentist, 2013, v. 90, n. 7, p. 51
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- Publication type:
- Article
19
Insights from Illinois Authors: A Conversation with Allan Woodrow.
- Published in:
- Illinois Reading Council Journal, 2019, v. 48, n. 1, p. 90, doi. 10.33600/IRCJ.48.1.2019.90
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- Publication type:
- Article
20
Radio Active: Advertising and Consumer Activism, 1935-1947.
- Published in:
- 2005
- By:
- Publication type:
- Book Review
21
La sociedad de consumo en tiempos difíciles: el modelo estadounidense y la modernización de la publicidad argentina frente a la crisis de 1930.
- Published in:
- Historia Crítica, 2017, n. 65, p. 93, doi. 10.7440/histcrit65.2017.05
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- Publication type:
- Article
22
Why Shorter Advertisement Breaks Reduce Radio Advertisement Avoidance: When It Comes to Radio Advertising, Less Is More.
- Published in:
- Journal of Advertising Research (Taylor & Francis), 2024, v. 64, n. 2, p. 175, doi. 10.2501/JAR-2024-008
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- Publication type:
- Article
23
Marketing Promotion Analysis in Medical Checkup Unit at PMI Hospital in 2011.
- Published in:
- KnE Life Sciences, 2019, v. 2019, p. 274, doi. 10.18502/kls.v4i10.3796
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- Publication type:
- Article
24
Commercial temptation: Cross-border radio and the comparative transformation of public service broadcast policy in Britain, South Africa and India, 1930-67.
- Published in:
- Radio Journal: International Studies in Broadcast & Audio Media, 2017, v. 15, n. 1, p. 125, doi. 10.1386/rjao.15.1.125_1
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- Publication type:
- Article
25
Radio promotion history: Crafting image and loyalty via philatelic ephemera.
- Published in:
- Radio Journal: International Studies in Broadcast & Audio Media, 2011, v. 9, n. 2, p. 145, doi. 10.1386/rjao.9.2.145_1
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- Publication type:
- Article
26
Cultural imperialism of the North? The expansion of the CBC Northern Service and community radio.
- Published in:
- Radio Journal: International Studies in Broadcast & Audio Media, 2011, v. 9, n. 1, p. 63, doi. 10.1386/rjao.9.1.63_1
- By:
- Publication type:
- Article
27
Radio Active: Advertising and Consumer Activism, 1935-1947.
- Published in:
- 2005
- By:
- Publication type:
- Book Review
28
The birth of a hybrid: the shaping of the Australian radio industry.
- Published in:
- Radio Journal: International Studies in Broadcast & Audio Media, 2004, v. 2, n. 3, p. 153, doi. 10.1386/rajo.2.3.153/1
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- Publication type:
- Article
29
The thematization of the information society in TV advertisements the Portuguese and Irish case.
- Published in:
- Portuguese Journal of Social Science, 2003, v. 2, n. 1, p. 21, doi. 10.1386/pjss.2.1.21/0
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- Publication type:
- Article
30
Presente y futuro de la radio en España: una aplicación del modelo de ciclo de vida a la industria.
- Published in:
- Communication & Society, 2023, v. 36, n. 4, p. 1, doi. 10.15581/10.15581/003.36.4.1-19
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- Publication type:
- Article
31
Dietary supplements' endorsements. A content analysis of claims and appeals on Spanish radio.
- Published in:
- Communication & Society, 2020, v. 33, n. 2, p. 79, doi. 10.15581/003.33.2.79-90
- By:
- Publication type:
- Article
32
Emphasising the Problem or the Solution in Charitable Fundraising for International Development.
- Published in:
- Journal of Development Studies, 2018, v. 54, n. 6, p. 1082, doi. 10.1080/00220388.2017.1308490
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- Publication type:
- Article
33
A meta-analysis of gender roles in advertising.
- Published in:
- Journal of the Academy of Marketing Science, 2010, v. 38, n. 4, p. 418, doi. 10.1007/s11747-009-0181-x
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- Publication type:
- Article
34
Political radio and television advertisements in a young democracy: the 2009 South African national election campaign.
- Published in:
- Journal of Public Affairs (14723891), 2013, v. 13, n. 3, p. 298, doi. 10.1002/pa.1469
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- Publication type:
- Article
35
Hear no evil-see no evil: political advertising in Ireland.
- Published in:
- Journal of Public Affairs (14723891), 2011, v. 11, n. 2, p. 93, doi. 10.1002/pa.393
- By:
- Publication type:
- Article
36
Pitch Range Variations Improve Cognitive Processing of Audio Messages.
- Published in:
- Human Communication Research, 2017, v. 43, n. 3, p. 397, doi. 10.1111/hcre.12109
- By:
- Publication type:
- Article
37
The problems with sponsorship in us broadcasting, 1930s-1950s: perspectives from the advertising industry.
- Published in:
- Historical Journal of Film, Radio & Television, 2011, v. 31, n. 3, p. 355, doi. 10.1080/01439685.2011.597994
- By:
- Publication type:
- Article
38
Integrated UAV-Based Real-Time Mapping for Security Applications.
- Published in:
- ISPRS International Journal of Geo-Information, 2019, v. 8, n. 5, p. 219, doi. 10.3390/ijgi8050219
- By:
- Publication type:
- Article
39
Commercial Broadcasting and Local Content: Cultural Quotas, Advertising and Public Stations.
- Published in:
- Economic Journal, 2006, v. 116, n. 511, p. 605, doi. 10.1111/j.1468-0297.2006.01094.x
- By:
- Publication type:
- Article
40
Effects of Interest, Thematic Congruence, and Typicality on Memory for Television, Radio, and Press Advertisements of New Products.
- Published in:
- Applied Cognitive Psychology, 2015, v. 29, n. 4, p. 560, doi. 10.1002/acp.3139
- By:
- Publication type:
- Article
41
Institutional Change and the Transformation of Interorganizational Fields: An Organizational History of the U.S. Radio Broadcasting Industry.
- Published in:
- Administrative Science Quarterly, 1991, v. 36, n. 3, p. 333, doi. 10.2307/2393200
- By:
- Publication type:
- Article
42
Quantifying the value of sport broadcast rights.
- Published in:
- Media International Australia (8/1/07-current), 2017, v. 164, n. 1, p. 104, doi. 10.1177/1329878X17698051
- By:
- Publication type:
- Article
43
Changing Stations: The Story of Australian Commercial Radio.
- Published in:
- 2010
- By:
- Publication type:
- Book Review
44
Publicidade no rádio: Classificação dos formatos de anúncio a partir do critério de ordenamento dos conteúdos na estrutura narrativa da programação.
- Published in:
- Comunicação, Mídia e Consumo, 2012, v. 9, n. 24, p. 227
- By:
- Publication type:
- Article
45
THE PRAGMATICS OF CHRISTIAN RADIO ADVERTISEMENTS IN LAGOS.
- Published in:
- Journal of International Social Research, 2010, v. 3, n. 14, p. 23
- By:
- Publication type:
- Article
46
Private FM Radio in Bangladesh.
- Published in:
- Media Asia, 2012, v. 39, n. 1, p. 17, doi. 10.1080/01296612.2012.11689914
- By:
- Publication type:
- Article
47
Shock headlines trigger interest but rarely tell the whole story.
- Published in:
- Nursing Standard, 2005, v. 20, n. 9, p. 28, doi. 10.7748/ns.20.9.28.s27
- By:
- Publication type:
- Article
48
Advertising the “New Fun-Tier”: Selling Casinos to Consumers.
- Published in:
- International Journal of Mental Health & Addiction, 2010, v. 8, n. 1, p. 35, doi. 10.1007/s11469-009-9201-9
- By:
- Publication type:
- Article
49
Political vs. Product Advertising: An Experimental Investigation of Recall.
- Published in:
- Florida Communication Journal, 1998, v. 26, n. 1, p. 37
- By:
- Publication type:
- Article
50
Journalism, change and listening practices.
- Published in:
- Continuum: Journal of Media & Cultural Studies, 2009, v. 23, n. 4, p. 503, doi. 10.1080/10304310903015720
- By:
- Publication type:
- Article