Works matching DE "SYMBOLISM in advertising"

Results: 30

Cutting through the clutter: purchase intentions as a function of packaging instrumentality, aesthetics, and symbolism.

Published in:

International Review of Retail, Distribution & Consumer Research, 2013, v. 23, n. 4, p. 394, doi. 10.1080/09593969.2013.792743

By:

Vilnai-Yavetz, Iris;
Koren, Ran

Publication type:

Article

Empire's ecological tyreprints 1.

Published in:

Environmental Politics, 2006, v. 15, n. 1, p. 1, doi. 10.1080/09644010500418654

By:

Paterson, Matthew;
Dalby, Simon

Publication type:

Article

O mundo imaginário da publicidade infantil.

Published in:

Comunicação, Mídia e Consumo, 2014, v. 11, n. 32, p. 73

By:

Soberana Paiva, Maria;
Araújo Souza, Karlla Christine;
da Costa Mendes, Marcília Luzia Gomes

Publication type:

Article

Creating Gender Brand Personality with Brand Names: The Effects of Phonetic Symbolism.

Published in:

Journal of Marketing Theory & Practice, 2013, v. 21, n. 3, p. 319, doi. 10.2753/MTP1069-6679210306

By:

Wu, Lan;
Klink, Richard R.;
Guo, Jiansheng

Publication type:

Article

The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective.

Published in:

Journal of Consumer Research, 1983, v. 10, n. 3, p. 319, doi. 10.1086/208971

By:

Solomon, Michael R.

Publication type:

Article

CONSUMER RESPONSES TO CHRISTIAN RELIGIOUS SYMBOLS IN ADVERTISING.

Published in:

Journal of Advertising, 2010, v. 39, n. 2, p. 79, doi. 10.2753/JOA0091-3367390206

By:

Taylor, Valerie A.;
Halstead, Diane;
Haynes, Paula J.

Publication type:

Article

OPENNESS IN METAPHORICAL AND STRAIGHTFORWARD ADVERTISEMENTS.

Published in:

Journal of Advertising, 2008, v. 37, n. 2, p. 19, doi. 10.2753/JOA0091-3367370202

By:

Lagerwerf, Luuk;
Meijers, Anoe

Publication type:

Article

Effects of Absurdity In Advertising: The Moderating Role of Product Category Attitude and the Mediating Role of Cognitive Responses.

Published in:

Journal of Advertising, 2000, v. 29, n. 1, p. 35, doi. 10.1080/00913367.2000.10673602

By:

Arias-Bolzmann, Leopoldo;
Chakraborty, Goutam;
Mowen, John C.

Publication type:

Article

Narrative Music in Congruent and Incongruent TV Advertising.

Published in:

Journal of Advertising, 2000, v. 29, n. 1, p. 25, doi. 10.1080/00913367.2000.10673601

By:

Hung, Kineta

Publication type:

Article

The Message is in the Metaphor: Assessing the Comprehension of Metaphors in Advertisements.

Published in:

Journal of Advertising, 1999, v. 28, n. 4, p. 1, doi. 10.1080/00913367.1999.10673592

By:

Morgan, Susan E.;
Reichert, Tom

Publication type:

Article

Something Old, Something New: Exploring the Interaction Between Ritual and Advertising.

Published in:

Journal of Advertising, 1996, v. 25, n. 1, p. 33, doi. 10.1080/00913367.1996.10673494

By:

Otnes, Cele;
Scott, Linda M.

Publication type:

Article

Young Children's Perceptions of Cigarette Brand Advertising Symbols: Awareness, Affect, and Target Market Identification.

Published in:

Journal of Advertising, 1995, v. 24, n. 4, p. 13, doi. 10.1080/00913367.1995.10673486

By:

Henke, Lucy L.

Publication type:

Article

What is Advertising Literacy? Exploring the Dimensions of Advertising Literacy.

Published in:

Journal of Visual Literacy, 2010, v. 29, n. 2, p. 129, doi. 10.1080/23796529.2010.11674677

By:

Malmelin, Nando

Publication type:

Article

Dislikes, Distastes and the Undesired Self: Conceptualising and Exploring the Role of the Undesired End State in Consumer Experience.

Published in:

Journal of Marketing Management, 2001, v. 17, n. 1-2, p. 73, doi. 10.1362/0267257012571447

By:

Hogg, Margaret K.;
Banister, Emma N.

Publication type:

Article

UNIVERSAL AND IRRESISTIBLE APPEAL.

Published in:

Journal of Education, 1923, v. 98, n. 7, p. 173, doi. 10.1177/002205742309800702

By:

Winship, A. E.

Publication type:

Article

An Examination of the Complex Relationship Between the Self and Consumer Contexts.

Published in:: 2009
Publication type:: Abstract

Product Symbolism, Self Meaning, and Holistic Matching: The Role of Information Processing in Impulsive Buying.

Published in:

Advances in Consumer Research, 1996, v. 23, n. 1, p. 463

By:

Burroughs, James E.

Publication type:

Article

Consumer Choice of the Developmentally Disabled.

Published in:

Advances in Consumer Research, 1996, v. 23, n. 1, p. 424

By:

Rummel, Amy;
Batista, Myra;
Schwartz, Daneen

Publication type:

Article

THE CREATION OF PRODUCT SYMBOLISM.

Published in:

Advances in Consumer Research, 1986, v. 13, n. 1, p. 327

By:

Hirschman, Elizabeth C.

Publication type:

Article

Rosmerta marketing: introduction to the second Celtic special issue.

Published in:

Journal of Strategic Marketing, 2007, v. 15, n. 1, p. 1, doi. 10.1080/09652540601088617

By:

Brown, Stephen

Publication type:

Article

Branding Alters Attitude Functions and Reduces the Advantage of Function-Matching Persuasive Appeals.

Published in:

Journal of Marketing Research (JMR), 2010, v. 47, n. 2, p. 348, doi. 10.1509/jmkr.47.2.348

By:

LeBoeuf, Robyn A;
Simmons, Joseph P

Publication type:

Article

Image and Cost Factors in the Choice of Mental Health-Care Organizations: A Causal Model.

Published in:

Journal of the Academy of Marketing Science, 1985, v. 13, n. 4, p. 119, doi. 10.1007/BF02737203

By:

Arora, Raj;
Cavusgil, S. Tamer

Publication type:

Article

Packaging of Identity and Identifiable Packages: A study of women-commodity negotiation through product packaging.

Published in:

Gender, Place & Culture: A Journal of Feminist Geography, 2007, v. 14, n. 3, p. 293, doi. 10.1080/09663690701324953

By:

Chatterjee, Ipsita

Publication type:

Article

Symbolic Relationships in Advertisements.

Published in:

BRAND: Broad Research in Accounting, Negotiation & Distribution, 2017, v. 8, n. 1, p. 3

By:

Popescu, Costin

Publication type:

Article

Images in Academic Web Pages as Marketing Tools: Meeting the Challenge of Service Intangibility.

Published in:

Journal of Relationship Marketing, 2009, v. 8, n. 2, p. 148, doi. 10.1080/15332660902876893

By:

Vilnai-Yavetz, Iris;
Tifferet, Sigal

Publication type:

Article

La construcción globalizada del logo-símbolo y la globalización de la marca a través del mismo.

Published in:

Historia y Comunicación Social, 2010, v. 15, p. 125

By:

GARCÍA GARCÍA, Francisco;
LLORENTE BARROSO, Carmen;
GARCÍA GUARDIA, María Luisa

Publication type:

Article

The Rhetorical Power of Symbolism in Advertisements: Examining the Persuasive Appeals of Dean Guitars.

Published in:

Journal of the Northwest Communication Association, 2007, v. 36, p. 50

By:

Florence, William R.

Publication type:

Article

Sociology of Advertising Using Religious Symbol: A Content Analysis of a Sample of Commercial Ads in the Saudi Society.

Published in:

Journal of the Social Sciences, 2007, v. 35, n. 2, p. 73

By:

Al-Modaf, Obaid A.

Publication type:

Article

An Empirical Study of Readers' Associations with Multilingual Advertising: The Case of French, German and Spanish in Dutch Advertising.

Published in:

Journal of Multilingual & Multicultural Development, 2007, v. 28, n. 3, p. 204, doi. 10.2167/jmmd482.0

By:

Hornikx, Jos;
van Meurs, Frank;
Starren, Marianne

Publication type:

Article

Literal versus Extended Symbolic Messages and Advertising Effectiveness: The Moderating Role of Need for Cognition.

Published in:

Psychology & Marketing, 2006, v. 23, n. 4, p. 273, doi. 10.1002/mar.20111

By:

Brennan, Ian;
Bahn, Kenneth D.

Publication type:

Article