Works matching Advertising Management
Results: 695
Advertising Management of Early Childhood Education Institution: Challenges, Opportunities, and Development.
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- European Journal of Educational Research, 2023, v. 12, n. 4, p. 1731, doi. 10.12973/eu-jer.12.4.1731
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- Article
Advertising management principles are derived mostly from logic and very little from empirical generalizations.
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- Marketing Theory, 2012, v. 12, n. 2, p. 103, doi. 10.1177/1470593112441563
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- Publication type:
- Article
A brand choice model for TV advertising management using single-source data.
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- Marketing Letters, 2011, v. 22, n. 4, p. 373, doi. 10.1007/s11002-010-9130-1
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- Publication type:
- Article
La gestión de los algoritmos publicitarios en Internet. Un caso de estudio: Facebook y Google.
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- Doxa Comunicación, 2023, n. 36, p. 243, doi. 10.31921/doxacom.n36a1713
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- Publication type:
- Article
Risk Management in Digital Advertising: An Analysis from the Advertisers' Media Management Perspective.
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- JMM: The International Journal on Media Management, 2021, v. 23, n. 1/2, p. 29, doi. 10.1080/14241277.2021.1960532
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- Article
Advertising Management in a Digital Environment: Text and Cases: Larry D. Kelly and Kim B. Sheehan, London, Routledge, 2022, 203 pp., $134 hbk., $37 pbk., $37 ebk, ISBN: 978-0-367-62071-4 (hbk); ISBN: 978-0-367-62074-5 (pbk); ISBN: 978-1-003-10782-8 (ebk)
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- 2024
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- Publication type:
- Book Review
The A, B, Cs of advertising management: perceptions and practices of managers in Chile, Japan & the United States.
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- International Journal of Advertising, 1998, v. 17, n. 2, p. 169, doi. 10.1080/02650487.1998.11104714
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- Article
HANDBOOK OF ADVERTISING MANAGEMENT.
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- 1971
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- Publication type:
- Book Review
Advertising Management (Book).
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- 2002
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- Publication type:
- Book Review
Advertising management and the business publishing industry.
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- 1993
- Publication type:
- Book Review
Advertising Management and the Business Publishing Industry (Book).
- Published in:
- 1992
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- Publication type:
- Book Review
Advertising Management, Cases and Concepts.
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- 1979
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- Publication type:
- Book Review
Advertising Management.
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- 1976
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- Publication type:
- Book Review
Retail Advertising: Management and Technique.
- Published in:
- 1976
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- Publication type:
- Book Review
Advertising Management.
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- 1975
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- Publication type:
- Book Review
The Teaching of Advertising Management: Essential, Elective, or Extraneous.
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- Journalism & Mass Communication Educator, 2010, v. 65, n. 3/4, p. 265, doi. 10.1177/107769581006500305
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- Publication type:
- Article
Advertising Management and the Business Publishing Industry: Marketing Notes and Cases.
- Published in:
- 1993
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- Publication type:
- Book Review
ADVERTISING MANAGEMENT.
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- 1976
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- Publication type:
- Book Review
THE MANAGEMENT OF ADVERTISING.
- Published in:
- 1972
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- Publication type:
- Book Review
CASES IN ADVERTISING MANAGEMENT.
- Published in:
- 1964
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- Publication type:
- Book Review
ADVERTISING MANAGEMENT.
- Published in:
- 1960
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- Publication type:
- Book Review
USE OF PRINCIPLES IN THE MANAGEMENT OF ADVERTISING.
- Published in:
- 1955
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- Publication type:
- Editorial
Advertising Management.
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- 1983
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- Publication type:
- Book Review
Cases in Advertising and Promotion Management.
- Published in:
- 1991
- Publication type:
- Book Review
THE RISE OF MANAGEMENT SCIENCE IN ADVERTISING.
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- Management Science, 1966, v. 13, n. 2, p. B-10, doi. 10.1287/mnsc.13.2.B10
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- Publication type:
- Article
Using a neutrosophic model to evaluate website usability of a web portal for the commercial management of an advertising company.
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- Neutrosophic Sets & Systems, 2020, v. 34, p. 194
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- Publication type:
- Article
MANAGEMENT OF AN ADVERTISING CAMPAIGN BASED ON THE MODEL OF THE ENTERPRISE'S LOGISTIC SYSTEM.
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- Eastern-European Journal of Enterprise Technologies, 2020, v. 104, n. 3, p. 40, doi. 10.15587/1729-4061.2020.201087
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- Publication type:
- Article
STRATEGIC ADVERTISING MANAGEMENT: THE CASE OF THE TRANSPORTATION AND STORAGE MARKET IN THE CZECH REPUBLIC.
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- Komunikácie, 2018, v. 20, n. 4, p. 3, doi. 10.26552/com.c.2018.4.3-9
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- Publication type:
- Article
Génesis de la Planificación de cuentas: cómo gestionar el conocimiento del consumidor en las agencias de publicidad.
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- Comunicación y Sociedad, 2009, v. 22, n. 2, p. 187
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- Publication type:
- Article
Modelos de gestión documental en las agencias de publicidad.
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- El Profesional de la Información, 2010, v. 19, n. 2, p. 175, doi. 10.3145/epi.2010.mar.08
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- Publication type:
- Article
ADVERTISING MANAGEMENT.
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- Review of General Management, 2014, v. 19, n. 1, p. 95
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- Publication type:
- Article
Balancing creativity and organisational performance in an advertising agency network: A case study.
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- Journal of Marketing Communications, 2021, v. 27, n. 8, p. 840, doi. 10.1080/13527266.2020.1777580
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- Publication type:
- Article
Consent Management Platforms und Targeted Advertising zwischen DSGVO und ePrivacy-Gesetzgebung — Real Time Bidding auf Basis von Nutzerprofilen als Ausprägung der Personendatenwirtschaft.
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- Computer und Recht, 2021, v. 37, n. 2, p. 87, doi. 10.9785/cr-2021-370205
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- Publication type:
- Article
ADVERTISING AS AN INFLUENCING FACTOR ON CONSUMER BEHAVIOR.
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- Environmental & Social Management Journal / Revista de Gestão Social e Ambiental, 2024, v. 18, n. 9, p. 1, doi. 10.24857/rgsa.v18n9-076
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- Publication type:
- Article
The Best of Many Worlds: Dual Mirror Descent for Online Allocation Problems.
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- Operations Research, 2023, v. 71, n. 1, p. 101, doi. 10.1287/opre.2021.2242
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- Publication type:
- Article
Advertising knowledge management: strategies and implications.
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- International Journal of Advertising, 2000, v. 19, n. 2, p. 225, doi. 10.1080/02650487.2000.11104796
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- Publication type:
- Article
Advertising Management. 3rd edition/Survey Research for Managers: How to use Surveys in Management Decision-making/Understanding Marketing.
- Published in:
- 1989
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- Publication type:
- Book Review
Industry Viewpoints in Advertising.
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- California Management Review, 1974, v. 17, n. 2, p. 5, doi. 10.2307/41164555
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- Publication type:
- Article
When mobile advertising is interesting: interaction of minors with ads and influencers' sponsored content on social media.
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- Communication & Society, 2022, v. 35, n. 3, p. 15, doi. 10.15581/003.35.3.15-31
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- Publication type:
- Article
ОСОБЛИВОСТІ ТА ПЕРСПЕКТИВ РОЗВИТКУ РИНКУ РЕКЛАМИ В УКРАЇНІ
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- Food Industry Economics / Ekonomìka Harčovoï Promislovostì, 2019, v. 11, n. 1, p. 89, doi. 10.15673/fie.v11i1.1299
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- Publication type:
- Article
Developing a management system for an economic development...
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- Economic Development Review, 1991, v. 9, n. 2, p. 25
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- Publication type:
- Article
Advertising as a Marketing Strategy for Private Schools Enrolment in Kwara State, Nigeria.
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- Amity Business Review, 2019, v. 20, n. 2, p. 1
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- Publication type:
- Article
Materyalizm ve Tüketici Uzmanlığının Reklamlara Yönelik Tutumlara Etkisi: Alt Gelir Grubu Tüketiciler Üzerine Bir Araştırma.
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- Gaziantep University Journal of Social Sciences, 2020, v. 19, n. 4, p. 1480, doi. 10.21547/jss.726015
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- Publication type:
- Article
Creative Leaders' Views on Managing Advertising Creativity.
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- Journal of Marketing Theory & Practice, 2012, v. 20, n. 3, p. 335, doi. 10.2753/MTP1069-6679200307
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- Publication type:
- Article
QUALIDADE DE ENTREGA NO COMÉRCIO ELETRÔNICO DO MERCADO LIVRE: ESTUDO NA LOGISTICA DE ENTREGA DE UMA EMPRESA DO SETOR DE AUTOPEÇAS.
- Published in:
- Revista Fatec Zona Sul (REFAS), 2024, v. 11, n. 1, p. 1, doi. 10.26853/Refas_ISSN-2359-182X_v11n01_05
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- Publication type:
- Article
Theatrical Event and Alternative Advertising in the Romanian Theater.
- Published in:
- Theatrical Colloquia, 2020, v. 10, n. 1, p. 88, doi. 10.2478/tco-2020-0006
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- Publication type:
- Article
Experiential Learning Methods in Asian Cultures: A Singapore Case Study.
- Published in:
- 2002
- By:
- Publication type:
- Case Study
Management of Interaction between Creative Advertising Strategy and Brand Positioning Strategy.
- Published in:
- Management of Organizations: Systematic Research, 2004, n. 30, p. 193
- By:
- Publication type:
- Article
Cases in Advertising and Promotion Management.
- Published in:
- 1984
- By:
- Publication type:
- Book Review
Retail Advertising: A Management Approach.
- Published in:
- 1977
- By:
- Publication type:
- Book Review