Works matching DE "GREEN product advertising"
Results: 41
Nature of green advertisements in India: Are they greenwashed?
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- Asian Journal of Communication, 2014, v. 24, n. 3, p. 222, doi. 10.1080/01292986.2014.885537
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CLOSING THE GREEN GAP: THE IMPACT OF ENVIRONMENTAL COMMITMENT AND ADVERTISING BELIEVABILITY.
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- Social Behavior & Personality: an international journal, 2016, v. 44, n. 2, p. 339, doi. 10.2224/sbp.2016.44.2.339
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INFLUENCES OF FRAMING EFFECT AND GREEN MESSAGE ON ADVERTISING EFFECT.
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- Social Behavior & Personality: an international journal, 2013, v. 41, n. 7, p. 1083, doi. 10.2224/sbp.2013.41.7.1083
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Does Green Product Consumption Gendered? Investigating Among Millennials in an Emerging Market.
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- KnE Social Sciences, 2018, v. 2018, p. 1226, doi. 10.18502/kss.v3i10.3464
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How Receptive Consumers are towards Green Advertisements: A Case of Western Uttar Pradesh, India.
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- TSM Business Review, 2016, v. 4, n. 2, p. 23, doi. 10.23837/tbr/2016/v4/n2/128862
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Television Environments and the Fourth Scopic Epoch.
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- Social Alternatives, 1997, v. 16, n. 1, p. 47
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Green Advertising Appeal and Consumer Purchase Intention.
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- Jurnal Pengurusan, 2016, v. 47, p. 1
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GREEN MARKETING MIX EFFECT ON CONSUMERS BUYING DECISIONS IN BANGLADESH.
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- Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2018, n. 4, p. 298, doi. 10.21272/mmi.2018.4-25
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GREEN MARKETING: A TOOL FOR SUSTAINABLE DEVELOPMENT.
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- CLEAR International Journal of Research in Commerce & Management, 2013, v. 4, n. 6, p. 142
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SUSTAINABLE INCENTIVES IN MARKETING AND STRATEGIC GREENING: THE CASES OF LITHUANIA AND ROMANIA.
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- Technological & Economic Development of Economy, 2008, v. 14, n. 2, p. 130, doi. 10.3846/1392-8619.2008.14.130-143
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Analysis of the Effect of Green Packaging on Attracting and Retaining Environmentally Friendly Customers with the Mediating role of Green Brand Image.
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- Pollution (2383451X), 2023, v. 9, n. 3, p. 950, doi. 10.22059/poll.2023.352529.1723
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Environmental threat appeals in green advertising.
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- International Journal of Advertising, 2014, v. 33, n. 4, p. 741, doi. 10.2501/IJA-33-4-741-765
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Are guilt appeals a panacea in green advertising? The right formula of issue proximity and environmental consciousness.
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- International Journal of Advertising, 2012, v. 31, n. 4, p. 741, doi. 10.2501/IJA-31-4-741-771
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Green advertising revisited.
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- International Journal of Advertising, 2009, v. 28, n. 4, p. 715, doi. 10.2501/S0265048709200837
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"Eco-Friendly" Marketing: Beyond the Label.
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- Journal of Applied Business & Economics, 2015, v. 17, n. 3, p. 45
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Virtual Nature Experiences as Emotional Benefits in Green Product Consumption: The Moderating Role of Environmental Attitudes.
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- Environment & Behavior, 2008, v. 40, n. 6, p. 818, doi. 10.1177/0013916507309870
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Green Demarketing in Advertisements: Comparing “Buy Green” and “Buy Less” Appeals in Product and Institutional Advertising Contexts.
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- Journal of Advertising, 2016, v. 45, n. 4, p. 441, doi. 10.1080/00913367.2016.1214649
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The Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising.
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- Journal of Advertising, 2014, v. 43, n. 2, p. 115, doi. 10.1080/00913367.2013.834804
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FACTORS AFFECTING SKEPTICISM TOWARD GREEN ADVERTISING.
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- Journal of Advertising, 2012, v. 41, n. 4, p. 147, doi. 10.2753/JOA0091-3367410410
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IT AIN'T EASY BEING GREEN.
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- Journal of Advertising, 2012, v. 41, n. 4, p. 119, doi. 10.1080/00913367.2012.10672461
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IS THE DEVIL IN THE DETAILS?
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- Journal of Advertising, 2012, v. 41, n. 4, p. 103, doi. 10.1080/00913367.2012.10672460
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THE EFFECTIVENESS OF BENEFIT TYPE AND PRICE ENDINGS IN GREEN ADVERTISING.
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- Journal of Advertising, 2012, v. 41, n. 4, p. 85, doi. 10.1080/00913367.2012.10672459
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GREEN ECO-SEALS AND ADVERTISING PERSUASION.
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- Journal of Advertising, 2012, v. 41, n. 4, p. 51, doi. 10.1080/00913367.2012.10672457
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COMMUNICATING GREEN MARKETING APPEALS EFFECTIVELY.
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- Journal of Advertising, 2012, v. 41, n. 4, p. 41, doi. 10.1080/00913367.2012.10672456
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- Article
THE ROLE OF REGULATORY FOCUS AND SELF-VIEW IN "GREEN" ADVERTISING MESSAGE FRAMING.
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- Journal of Advertising, 2012, v. 41, n. 4, p. 25, doi. 10.1080/00913367.2012.10672455
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A Test of Green Claim Types and the Role of Individual Consumer Characteristics for Green Ad Response.
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- Journal of Advertising, 2012, v. 41, n. 4, p. 9, doi. 10.1080/00913367.2012.10672454
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Revisiting Green Advertising and the Reluctant Consumer.
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- Journal of Advertising, 2012, v. 41, n. 4, p. 5, doi. 10.1080/00913367.2012.10672453
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Feeling Ambivalent About Going Green.
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- Journal of Advertising, 2011, v. 40, n. 4, p. 19, doi. 10.2753/JOA0091-3367400402
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Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy.
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- Journal of Advertising, 1995, v. 24, n. 2, p. 71, doi. 10.1080/00913367.1995.10673477
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Green or Non-Green? Does Type of Appeal Matter When Advertising a Green Product?
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- Journal of Advertising, 1995, v. 24, n. 2, p. 45, doi. 10.1080/00913367.1995.10673475
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Campaign for Cork.
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- Living Woods, 2009, n. 5, p. 30
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It's Easy Being Green: The Effects of Argument and Imagery on Consumer Responses to Green Product Packaging.
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- Environmental Communication, 2012, v. 6, n. 4, p. 441, doi. 10.1080/17524032.2012.706231
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- Article
THE NEXT GENERATION OF GREENWASH: DIMINISHING CONSUMER CONFUSION THROUGH A NATIONAL ECO-LABELING PROGRAM.
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- Fordham Urban Law Journal, 2010, v. 37, n. 4, p. 1001
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Exploring Skepticism Toward Green Advertising: An ISM Approach.
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- International Journal of Business Analytics & Intelligence (IJBAI), 2017, v. 5, n. 1, p. 3
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- Article
Greener on the Other Side? A Comparative Content Analysis of Environmental Claims in Magazine Advertisements in China and the United States.
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- Journal of Magazine & New Media Research, 2012, v. 13, n. 2, p. 1
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Beware False Idles.
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- Alternatives Journal (AJ) - Canada's Environmental Voice, 2011, v. 37, n. 1, p. 7
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An Argument for WTO Oversight of Ecolabels.
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- Stanford Environmental Law Journal, 2014, v. 33, n. 3, p. 421
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The Future of Food Eco-Labeling: Organic, Carbon Footprint, and Environmental Life-Cycle Analysis.
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- Stanford Environmental Law Journal, 2011, v. 30, n. 1, p. 3
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REGULATION OF PRODUCT CHARACTERISTICS.
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- Journal of Marketing, 1993, v. 57, n. 2, p. 110
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Green marketing messages and consumers' purchase intentions: Promoting personal versus environmental benefits.
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- Journal of Marketing Communications, 2014, v. 20, n. 4, p. 231, doi. 10.1080/13527266.2012.684065
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- Article
Communicating Sustainable Shoes to Mainstream Consumers: The Impact of Advertisement Design on Buying Intention.
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- Sustainability (2071-1050), 2015, v. 7, n. 7, p. 8420, doi. 10.3390/su7078420
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