Works matching DE "COMPARATIVE advertising"

Results: 194

The ABCs of positioning.

Published in:

Marketing Research, 1993, v. 5, n. 1, p. 12

By:

Lautman, Martin R.

Publication type:

Article

The influence of industry-specific personal characteristics on consumer reactions to domestic vs. foreign comparative advertising in the American automobile market.

Published in:

Cogent Business & Management, 2018, v. 5, n. 1, p. 1, doi. 10.1080/23311975.2018.1444329

By:

Neese, William T.;
Foxx, William;
Eppler, Dianne B.

Publication type:

Article

Consumers' Interpretations of the Semantic Phrases Found in Reference Price Advertisements.

Published in:

Journal of Consumer Affairs, 2004, v. 38, n. 1, p. 178, doi. 10.1111/j.1745-6606.2004.tb00471.x

By:

Compeau, Larry D.;
Lindsey-Mullikin, Joan;
Grewal, Dhruv;
Petty, Ross D.

Publication type:

Article

Comparative Advertising A Reexamination of the Issues.

Published in:

Journal of Consumer Affairs, 1978, v. 12, n. 2, p. 381, doi. 10.1111/j.1745-6606.1978.tb00899.x

By:

Scammon, Debra

Publication type:

Article

The effectiveness of comparative advertising in the US automobile market influenced by consumer ethnocentrism, industry-specific personal characteristics, and foreign versus domestic brand ownership.

Published in:

Journal of Global Scholars of Marketing Science, 2019, v. 29, n. 1, p. 114, doi. 10.1080/21639159.2018.1552528

By:

Neese, William T.;
Foxx, William;
Eppler, Dianne B.

Publication type:

Article

IS GEN Z SO DIFFERENT? AN ANALYSIS OF THE IMPACT OF COMPARATIVE ADVERTISING.

Published in:

Communication Today, 2023, v. 14, n. 1, p. 66, doi. 10.34135/communicationtoday.2023.Vol.14.No.1.5

By:

GAJANOVÁ, Ľubica;
NADÁNYIOVÁ, Margaréta;
MAJEROVÁ, Jana;
KOLLÁR, Boris;
PRAŽÁKOVÁ, Anna

Publication type:

Article

The Effects of Advertising Valence on Comparative Advertising: The Roles of Counterarguments.

Published in:

Journal of Marketing Development & Competitiveness, 2018, v. 12, n. 1, p. 96, doi. 10.33423/jmdc.v12i1.1413

By:

Hsu, Tommy

Publication type:

Article

Non‐Comparative and Comparative Advertising in Oligopolistic Markets.

Published in:

Manchester School (1463-6786), 2018, v. 86, n. 3, p. 308, doi. 10.1111/manc.12184

By:

Alipranti, Maria;
Mitrokostas, Evangelos;
Petrakis, Emmanuel

Publication type:

Article

AN ANALYSIS OF ADVERTISING WARS.

Published in:

Manchester School (1463-6786), 2011, v. 79, n. 1, p. 100, doi. 10.1111/j.1467-9957.2010.02187.x

By:

CHAKRABARTI, SUBHADIP;
HALLER, HANS

Publication type:

Article

The Influence of Type of Advertisement, Price, and Source Credibility on Perceived Quality.

Published in:

Journal of the Academy of Marketing Science, 1992, v. 20, n. 3, p. 253, doi. 10.1007/BF02723412

By:

Gotlieb, Jerry B.;
Sarel, Dan

Publication type:

Article

Comparative Advertising and Counterargument.

Published in:

Journal of the Academy of Marketing Science, 1982, v. 10, n. 3, p. 302, doi. 10.1007/BF02729970

By:

Stutts, Mary Ann

Publication type:

Article

Should the Competing Brand be Illustrated in a Comparative Advertisement?

Published in:

Journal of the Academy of Marketing Science, 1978, v. 6, n. 3, p. 176, doi. 10.1007/BF02729783

By:

Lamb Jr., Charles W.;
Pride, William M.;
Pletcher, Barbara A.

Publication type:

Article

Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements.

Published in:

International Journal of Advertising, 2019, v. 38, n. 2, p. 296, doi. 10.1080/02650487.2018.1454020

By:

Wu, Linwan;
Wen, Taylor Jing

Publication type:

Article

When comparative valence frame affects brand extension evaluations: the moderating role of parent-extension fit.

Published in:

International Journal of Advertising, 2015, v. 34, n. 2, p. 382, doi. 10.1080/02650487.2014.996196

By:

Baek, Tae Hyun;
King, Karen Whitehill

Publication type:

Article

How do candidate poll ranking and election status affect the effects of negative political advertising?

Published in:

International Journal of Advertising, 2010, v. 29, n. 5, p. 815, doi. 10.2501/S0265048710201476

By:

Hsuan-Yi Chou;
Nai-Hwa Lien

Publication type:

Article

Campaigning for more research on political advertising.

Published in:

2010

By:

Taylor, Charles R.

Publication type:

Editorial

How to manage the intensity of comparison in comparative advertising over time.

Published in:

International Journal of Advertising, 2002, v. 21, n. 4, p. 481, doi. 10.1080/02650487.2002.11104947

By:

Jang-Sun Hwang

Publication type:

Article

THE EFFECT OF SELF-CONSTRUALS ON THE EFFECTIVENESS OF COMPARATIVE ADVERTISING.

Published in:

Marketing Management Journal, 2011, v. 21, n. 1, p. 195

By:

LIN ZHANG;
MOORE, MELISSA;
MOORE, ROBERT

Publication type:

Article

Persuasive Puffery.

Published in:

Marketing Science, 2014, v. 33, n. 3, p. 382, doi. 10.1287/mksc.2013.0826

By:

Chakraborty, Archishman;
Harbaugh, Rick

Publication type:

Article

Comparative Advertising and In-Store Displays.

Published in:

Marketing Science, 2009, v. 28, n. 6, p. 1144, doi. 10.1287/mksc.1090.0521

By:

Shaffer, Greg;
Zettelmeyer, Florian

Publication type:

Article

NEW BRAND POSITIONING AND PRICING IN AN OLIGOPOLISTIC MARKET.

Published in:

Marketing Science, 1992, v. 11, n. 2, p. 133, doi. 10.1287/mksc.11.2.133

By:

Horsky, Dan;
Nelson, Paul

Publication type:

Article

The Impact of the Internet on Consumers' Use of Information Sources for Automobiles: A Re-Inquiry.

Published in:

Journal of Consumer Research, 2007, v. 34, n. 1, p. 111, doi. 10.1086/513052

By:

RATCHFORD, BRIAN T.;
TALUKDAR, DEBABRATA;
MYUNG-SOO LEE

Publication type:

Article

Consumer-Product Skill Matching: The Effects of Difficulty on Relative Self-Assessment and Choice.

Published in:

Journal of Consumer Research, 2007, v. 34, n. 1, p. 104, doi. 10.1086/513051

By:

BURSON, KATHERINE A.

Publication type:

Article

For Better or For Worse? Valenced Comparative Frames and Regulatory Focus.

Published in:

Journal of Consumer Research, 2007, v. 34, n. 1, p. 57, doi. 10.1086/513046

By:

JAIN, SHAILENDRA PRATAP;
LINDSEY, CHARLES;
AGRAWAL, NIDHI;
MAHESWARAN, DURAIRAJ

Publication type:

Article

Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?

Published in:

Journal of Consumer Research, 2006, v. 33, n. 1, p. 115, doi. 10.1086/504142

By:

Roggeveen, Anne L.;
Grewal, Dhruv;
Gotlieb, Jerry

Publication type:

Article

The Effects of Information Processing Mode on Consumers' Responses to Comparative Advertising.

Published in:

Journal of Consumer Research, 2006, v. 32, n. 4, p. 530, doi. 10.1086/500483

By:

THOMPSON, DEBORA VIANA;
HAMILTON, REBECCA W.

Publication type:

Article

The Use of Comparative Advertising for Brand Positioning: Association versus Differentiation.

Published in:

Journal of Consumer Research, 1991, v. 18, n. 2, p. 145, doi. 10.1086/209248

By:

Pechmann, Cornelia;
Ratneshwar, S.

Publication type:

Article

Social Comparison and the Idealized Images of Advertising.

Published in:

Journal of Consumer Research, 1991, v. 18, n. 1, p. 71, doi. 10.1086/209242

By:

Richins, Marsha L.

Publication type:

Article

The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions.

Published in:

Journal of Consumer Research, 1990, v. 17, n. 2, p. 180, doi. 10.1086/208548

By:

Pechmann, Cornelia;
Stewart, David W.

Publication type:

Article

Product Categorization and Inference Making: Some Implications for Comparative Advertising.

Published in:

Journal of Consumer Research, 1987, v. 14, n. 3, p. 372, doi. 10.1086/209120

By:

Sujan, Mita;
Dekleva, Christine

Publication type:

Article

The Impact of Comparative Advertising on Perception and Attitude: Some Positive Findings.

Published in:

Journal of Consumer Research, 1984, v. 11, n. 2, p. 719, doi. 10.1086/209008

By:

Gorn, Gerald J.;
Weinberg, Charles B.

Publication type:

Article

Sales Effectiveness of Comparative Advertising: An Experimental Field Investigation.

Published in:

Journal of Consumer Research, 1983, v. 10, n. 3, p. 362, doi. 10.1086/208975

By:

Demirdjian, Z. S.

Publication type:

Article

One-Sided versus Two-Sided Comparative Message Appeals for New Brand Introductions.

Published in:

Journal of Consumer Research, 1982, v. 8, n. 4, p. 460, doi. 10.1086/208888

By:

Etgar, Michael;
Goodwin, Stephen A.

Publication type:

Article

Fear Appeals: Revisited and Revised.

Published in:

Journal of Consumer Research, 1974, v. 1, n. 3, p. 22, doi. 10.1086/208597

By:

Sternthal, Brian;
Craig, C. Samuel

Publication type:

Article

Comparative Advertising: An Analysis of Cases of Disparagement.

Published in:

IUP Journal of Marketing Management, 2013, v. 12, n. 2, p. 62

By:

Shafiulla, B.

Publication type:

Article

VEZETŐI SZEREPEK ÉS BIZALOM A HÁLÓZATOKRA ÉPÜLŐ GAZDASÁGBAN.

Published in:

Vezetéstudomány / Budapest Management Review, 2009, v. 40, n. 7/8, p. 49

By:

Szͩcs, Pál

Publication type:

Article

Communication Strategies to Enhance the Effectiveness of Product Placement in Movies: The Case of Comparative Appeal.

Published in:

International Journal of Arts Management, 2011, v. 14, n. 1, p. 45

By:

d'Astous, Alain;
Berrada, Chemsi

Publication type:

Article

Effects of print comparative political advertising on political decision-making and participation.

Published in:

Journal of Communication, 1998, v. 48, n. 4, p. 24, doi. 10.1111/j.1460-2466.1998.tb02768.x

By:

Pinkleton, Bruce E.

Publication type:

Article

The organization of creativity in Japanese advertising production.

Published in:

Human Relations, 2009, v. 62, n. 7, p. 963

By:

Moeran, Brian

Publication type:

Article

Discussion following the remarks of Mr. Graubert and Ms. Ladouceur.

Published in:: Canada-United States Law Journal, 1999, v. 25, p. 313
Publication type:: Article

LA PUBLICITÉ COMPARATIVE: STIMULATEUR DE CONCURRENCE ET JUSTE INFORMATION DU CONSOMMATEUR?

Published in:: Revue Française du Marketing, 2010, n. 229/230, p. 223
Publication type:: Article

Editorial.

Published in:

VIDHIGYA: The Journal of Legal Awareness, 2012, v. 7, n. 2, p. 96

By:

Raza, Masoom

Publication type:

Article

COMPARATIVE ADVERTISING, DISPARAGEMENT AND TRADEMARK INFRINGEMENT: AN INTERFACE.

Published in:

VIDHIGYA: The Journal of Legal Awareness, 2012, v. 7, n. 2, p. 18

By:

Suleman, Saadiya

Publication type:

Article

The Regulation of Fee and Comparative Advertising: The Case of the Veterinarians of British....

Published in:

Services Marketing Quarterly, 2001, v. 22, n. 2, p. 49, doi. 10.1300/J396v22n02_04

By:

Wyckham, Robert G.;
Collins-Dodd, Colleen

Publication type:

Article

Metatags and keywords as comparative advertising.

Published in:

Journal of Intellectual Property Law & Practice, 2014, v. 9, n. 9, p. 770, doi. 10.1093/jiplp/jpu130

By:

Knaak, Roland

Publication type:

Article

MOGUĆNOSTI I EFEKTI PRIMENE KOMPARATIVNOG OGLAŠAVANJA.

Published in:

Economic Annals / Ekonomski Anali, 2006, v. 51, n. 171, p. 90, doi. 10.2298/EKA0771090S

By:

Starčević, Slađana

Publication type:

Article

Advertising Exposure and Message Type: Exploring the Perceived Effects of Soft-Money Television Political Ads.

Published in:

Journal of Political Marketing, 2011, v. 10, n. 3, p. 215, doi. 10.1080/15377857.2011.588097

By:

Shen, Fuyuan;
Dardis, Frank E.;
Edwards, Heidi Hatfield

Publication type:

Article

COMPARATIVE ADVERTISING: SUPERIORITY DESPITE INTERFERENCE?

Published in:

Asia Pacific Journal of Management, 1994, v. 11, n. 1, p. 33, doi. 10.1007/BF01731871

By:

Ang, Swee-Hoon;
Leong, Siew-Meng

Publication type:

Article

Comparative Advertising Effectiveness: A Cross-Cultural Study.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 2004, v. 26, n. 2, p. 67, doi. 10.1080/10641734.2004.10505165

By:

Shao, Alan T.;
Bao, Yeqing;
Gray, Elizabeth

Publication type:

Article

Examining the Effectiveness of Comparative Advertising: The Role of Attitude Accessibility.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 1998, v. 20, n. 1, p. 62, doi. 10.1080/10641734.1998.10505077

By:

Huiuk Yi;
Phelps, Joseph E.;
Roskos-Ewoldsen, David R.

Publication type:

Article