Works matching DE "CLICK through rate"

Results: 57

Pathways to Deeper News Engagement: Factors Influencing Click Behaviors on News Sites.

Published in:

Journal of Computer-Mediated Communication, 2021, v. 26, n. 5, p. 265, doi. 10.1093/jcmc/zmab009

By:

Collier, Jessica R.;
Dunaway, Johanna;
Stroud, Natalie Jomini

Publication type:

Article

Why We Don't Click: Interrogating the Relationship Between Viewing and Clicking in Social Media Contexts by Exploring the "Non-Click".

Published in:

Journal of Computer-Mediated Communication, 2020, v. 25, n. 6, p. 402, doi. 10.1093/jcmc/zmaa013

By:

Ellison, Nicole B;
Triệu, Penny;
Schoenebeck, Sarita;
Brewer, Robin;
Israni, Aarti

Publication type:

Article

IMPLICIT MEMORY MEASURES FOR WEB ADVERTISING EFFECTIVENESS.

Published in:

Journalism & Mass Communication Quarterly, 2007, v. 84, n. 1, p. 7, doi. 10.1177/107769900708400102

By:

Chan Yun Yoo

Publication type:

Article

An improved advertising CTR prediction approach based on the fuzzy deep neural network.

Published in:

PLoS ONE, 2018, v. 13, n. 5, p. 1, doi. 10.1371/journal.pone.0190831

By:

Jiang, Zilong;
Gao, Shu;
Li, Mingjiang

Publication type:

Article

Red-Hot and Ice-Cold Web Ads: The Influence of Web Ads’ Warm and Cool Colors on Click-Through Rates.

Published in:

Journal of Interactive Advertising, 2014, v. 14, n. 1, p. 31, doi. 10.1080/15252019.2014.907757

By:

Sokolik, Kimberly;
Magee, Robert G.;
Ivory, James D.

Publication type:

Article

Search Engine Advertisement Design Effects on Click-Through Rates.

Published in:

Journal of Interactive Advertising, 2014, v. 14, n. 1, p. 24, doi. 10.1080/15252019.2014.890394

By:

Atkinson, Geoffrey;
Driesener, Carl;
Corkindale, David

Publication type:

Article

Advertiser Prominence Effects in Search Advertising.

Published in:

Management Science, 2018, v. 64, n. 3, p. 1365, doi. 10.1287/mnsc.2016.2677

By:

Jeziorski, Przemysław;
Moorthy, Sridhar

Publication type:

Article

Online Consumer Search Depth: Theories and New Findings.

Published in:

Journal of Management Information Systems, 2006, v. 23, n. 3, p. 71

By:

JIE ZHANG;
XIAO FANG;
LIU SHENG, OLIVIA R.

Publication type:

Article

Online advertising and congruency effects.

Published in:

International Journal of Advertising, 2012, v. 31, n. 3, p. 579, doi. 10.2501/IJA-31-3-579-604

By:

Janssens, Wim;
De Pelsmacker, Patrick;
Geuens, Maggie

Publication type:

Article

Interplay of message framing, keyword insertion and levels of product involvement in click-through of keyword search ads.

Published in:

International Journal of Advertising, 2011, v. 30, n. 3, p. 399, doi. 10.2501/IJA-30-3-399-424

By:

Chan Yun Yoo

Publication type:

Article

Factors influencing website traffic in the paid content market.

Published in:

Journal of Marketing Management, 2007, v. 23, n. 7-8, p. 769, doi. 10.1362/026725707X230036

By:

Wolk, Agnieszka;
Theysohn, Sven

Publication type:

Article

A Global Investigation into the Cultural and Individual Antecedents of Banner Advertising Effectiveness.

Published in:

Journal of International Marketing, 2010, v. 18, n. 2, p. 80, doi. 10.1509/jimk.18.2.80

By:

Möller, Jana;
Eisend, Martin

Publication type:

Article

Stop and smell the roses: How and when busyness impacts consumers' preference for minimalist advertisements.

Published in:

Psychology & Marketing, 2024, v. 41, n. 4, p. 899, doi. 10.1002/mar.21958

By:

Chen, Siyun;
Ponomarenko, Veronika;
Xiao, Tingwen;
Lv, Linxiang;
Liu, Guanrong

Publication type:

Article

Contextual Advertising.

Published in:

Marketing Science, 2012, v. 31, n. 6, p. 980, doi. 10.1287/mksc.1120.0740

By:

Kaifu Zhang;
Zsolt Katona

Publication type:

Article

How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?

Published in:

Marketing Science, 2012, v. 31, n. 5, p. 819, doi. 10.1287/mksc.1120.0724

By:

Chiou, Lesley;
Tucker, Catherine

Publication type:

Article

Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?

Published in:

Marketing Science, 2010, v. 29, n. 4, p. 602, doi. 10.1287/mksc.1090.0552

By:

Sha Yang;
Ghose, Anindya

Publication type:

Article

Click Fraud.

Published in:

Marketing Science, 2009, v. 28, n. 2, p. 293, doi. 10.1287/mksc.1080.0397

By:

Wilbur, Kenneth C.;
Yi Zhu

Publication type:

Article

Modeling Page Views Across Multiple Websites with an Application to Internet Reach and Frequency Prediction.

Published in:

Marketing Science, 2007, v. 26, n. 3, p. 422, doi. 10.1287/mksc.1060.0226

By:

Danaher, Peter J.

Publication type:

Article

You Should Try These Together: Combinatory Recommendations Signal Expertise and Improve Product Attitudes.

Published in:

Journal of Marketing Research (JMR), 2023, v. 60, n. 1, p. 155, doi. 10.1177/00222437221111344

By:

D'Angelo, Jennifer K.;
Valsesia, Francesca

Publication type:

Article

EXAMINING THE IMPACT OF KEYWORD AMBIGUITY ON SEARCH ADVERTISING PERFORMANCE: A TOPIC MODEL APPROACH.

Published in:

MIS Quarterly, 2018, v. 42, n. 3, p. 805, doi. 10.25300/MISQ/2018/14042

By:

Jing Gong;
Abhishek, Vibhanshu;
Beibei Li

Publication type:

Article

DEAL-SEEKING VERSUS BRAND-SEEKING: SEARCH BEHAVIORS AND PURCHASE PROPENSITIES IN SPONSORED SEARCH PLATFORMS.

Published in:

MIS Quarterly, 2016, v. 40, n. 1, p. 187

By:

Im, Il;
Jun, Jongkun;
Oh, Wonseok;
Jeong, Seok-Oh

Publication type:

Article

To Show or Not Show: Using User Profiling to Manage Internet Advertisement Campaigns at Chitika.

Published in:

Interfaces, 2012, v. 42, n. 5, p. 449, doi. 10.1287/inte.1120.0644

By:

Mookerjee, Radha;
Kumar, Subodha;
Mookerjee, Vijay S.

Publication type:

Article

Optimization in Online Content Recommendation Services: Beyond Click-Through Rates.

Published in:

Manufacturing & Service Operations Management (M&SOM), 2016, v. 18, n. 1, p. 15, doi. 10.1287/msom.2015.0548

By:

Besbes, Omar;
Gur, Yonatan;
Zeevi, Assaf

Publication type:

Article

TAX.

Published in:

Bench & Bar of Minnesota, 2013, v. 70, n. 11, p. 42

By:

GEIS, JERRY

Publication type:

Article

Reliability and effectiveness of clickthrough data for automatic image annotation.

Published in:

Multimedia Tools & Applications, 2011, v. 55, n. 1, p. 27, doi. 10.1007/s11042-010-0584-1

By:

Tsikrika, Theodora;
Diou, Christos;
Vries, Arjen;
Delopoulos, Anastasios

Publication type:

Article

Curvy Digital Marketing Designs: Virtual Elements with Rounded Shapes Enhance Online Click-Through Rates.

Published in:

Journal of Consumer Research, 2024, v. 51, n. 3, p. 552, doi. 10.1093/jcr/ucad078

By:

Biswas, Dipayan;
Abell, Annika;
Chacko, Roger

Publication type:

Article

Online Behavioral Advertising: A Literature Review and Research Agenda.

Published in:

Journal of Advertising, 2017, v. 46, n. 3, p. 363, doi. 10.1080/00913367.2017.1339368

By:

Boerman, Sophie C.;
Kruikemeier, Sanne;
Zuiderveen Borgesius, Frederik J.

Publication type:

Article

THE FUNCTION OF FORMAT.

Published in:

Journal of Advertising, 2006, v. 35, n. 1, p. 53, doi. 10.2753/JOA0091-3367350104

By:

Burns, Kelli S.;
Lutz, Richard J.

Publication type:

Article

Collaborative filtering for massive multinomial data.

Published in:

Journal of Applied Statistics, 2014, v. 41, n. 4, p. 701, doi. 10.1080/02664763.2013.847072

By:

Cron, Andrew;
Zhang, Liang;
Agarwal, Deepak

Publication type:

Article

Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels.

Published in:

Journal of Marketing, 2024, v. 88, n. 2, p. 141, doi. 10.1177/00222429231190021

By:

Dong, Beibei;
Zhuang, Mengzhou;
Fang, Eric;
Huang, Minxue

Publication type:

Article

IMPACT OF ANIMATION AND LANGUAGE ON BANNER CLICK-THROUGH RATES.

Published in:

Journal of Electronic Commerce Research, 2012, v. 13, n. 2, p. 173

By:

Zorn, Steffen;
Olaru, Doina;
Veheim, Thomas;
Zhao, Sam;
Murphy, Jamie

Publication type:

Article

Discussion of 'Estimating rates of rare events through a multidimensional dynamic hierarchical Bayesian framework'.

Published in:

Applied Stochastic Models in Business & Industry, 2016, v. 32, n. 3, p. 356, doi. 10.1002/asmb.2163

By:

Lee, Kuang‐chih

Publication type:

Article

A network modeling approach for the optimization of Internet-based advertising strategies and pricing with a quantitative explanation of two paradoxes.

Published in:

NETNOMICS: Economic Research & Electronic Networking, 2005, v. 7, n. 2, p. 97, doi. 10.1007/s11066-006-9006-y

By:

Zhao, Lan;
Nagurney, Anna

Publication type:

Article

Joint Deep Model with Multi-Level Attention and Hybrid-Prediction for Recommendation †.

Published in:

Entropy, 2019, v. 21, n. 2, p. 143, doi. 10.3390/e21020143

By:

Lin, Zhipeng;
Tang, Yuhua;
Zhang, Yongjun

Publication type:

Article

Capturing Clicks: How the Chinese Government Uses Clickbait to Compete for Visibility.

Published in:

Political Communication, 2021, v. 38, n. 1/2, p. 23, doi. 10.1080/10584609.2020.1765914

By:

Lu, Yingdan;
Pan, Jennifer

Publication type:

Article

SMARKETING: SMARTER MARKETING FOR LIBRARIES.

Published in:

APLIS, 2009, v. 22, n. 4, p. 149

By:

Duncan, Ross

Publication type:

Article

Maximizing User Interactivity through Banner Ad Design.

Published in:

Journal of Promotion Management, 2010, v. 16, n. 3, p. 265, doi. 10.1080/10496490903582586

By:

Rosenkrans, Ginger

Publication type:

Article

Effects beyond click-through: Incidental exposure to web advertising.

Published in:

Journal of Marketing Communications, 2009, v. 15, n. 4, p. 227, doi. 10.1080/13527260802176419

By:

Yoo, Chan Yun

Publication type:

Article

Click Here for Interact Insight: Advances in Clickstream Data Analysis in Marketing.

Published in:

Journal of Interactive Marketing, 2009, v. 23, n. 1, p. 35, doi. 10.1016/j.intmar.2008.10.004

By:

Bucklin, Randolph E.;
Sismeiro, Catarina

Publication type:

Article

Demand for Information, Uncertainty, and the Response of U.S. Treasury Securities to News.

Published in:

Review of Financial Studies, 2021, v. 34, n. 7, p. 3403, doi. 10.1093/rfs/hhaa072

By:

Benamar, Hedi;
Foucault, Thierry;
Vega, Clara

Publication type:

Article

Enhancing Knowledge and Bounce Rate in SERPs Using Micro-Data.

Published in:

Mehran University Research Journal of Engineering & Technology, 2017, v. 36, n. 4, p. 965, doi. 10.22581/muet1982.1704.21

By:

LALI, MUHAMMAD IKRAMULLAH;
MEHR, KINZA;
ASLAM, WAQAR;
UL MUSTAFA, RAZA;
ALI, UMAIR

Publication type:

Article

On the Optimality of Clickthrough Fees in Online Markets.

Published in:

Economic Journal, 2011, v. 121, n. 556, p. F340, doi. 10.1111/j.1468-0297.2011.02468.x

By:

Baye, Michael R.;
Gao, Xiaxun;
Morgan, John

Publication type:

Article

A Dashboard for Online Pricing.

Published in:

California Management Review, 2007, v. 50, n. 1, p. 202, doi. 10.2307/41166424

By:

Baye, Michael R.;
Gatti, J. Rupert J.;
Kattuman, Paul;
Morgan, John

Publication type:

Article

Online Ad Auctions.

Published in:

American Economic Review, 2009, v. 99, n. 2, p. 430, doi. 10.1257/aer.99.2.430

By:

Varian, Hal R

Publication type:

Article

Skewed Bidding in Pay-per-Action Auctions for Online Advertising.

Published in:

American Economic Review, 2009, v. 99, n. 2, p. 441, doi. 10.1257/aer.99.2.441

By:

Agarwal, Nikhil;
Athey, Susan;
Yang, David

Publication type:

Article

The Impact of Competing Ads on Click Performance in Sponsored Search.

Published in:

Information Systems Research, 2016, v. 27, n. 3, p. 538, doi. 10.1287/isre.2016.0637

By:

Agarwal, Ashish;
Mukhopadhyay, Tridas

Publication type:

Article

Competing "Creatively" in Sponsored Search Markets: The Effect of Rank, Differentiation Strategy, and Competition on Performance.

Published in:

Information Systems Research, 2011, v. 22, n. 1, p. 153, doi. 10.1287/isre.1090.0254

By:

Animesh, Animesh;
Viswanathan, Siva;
Agarwal, Ritu

Publication type:

Article

Analysis of the Empirical Effects of Contextual Matching Advertising for Online News.

Published in:

ETRI Journal, 2012, v. 34, n. 2, p. 929, doi. 10.4218/etrij.12.0211.0171

By:

Hyo-Jung Oh;
Changki Lee;
Chung-Hee Lee

Publication type:

Article

Take the Guesswork Out of Your Marketing Strategy.

Published in:

Journal of Financial Planning, 2014, v. 27, n. 1, p. 16

By:

Crowley, Maggie

Publication type:

Article

"Yes/No/Not Right Now": Yes/No Response Formats Can Increase Response Rates Even in Non-Forced-Choice Settings.

Published in:

Journal of Marketing Research (JMR), 2016, v. 53, n. 3, p. 424, doi. 10.1509/jmr.14.0227

By:

PUTNAM-FARR, ELEANOR;
RIIS, JASON

Publication type:

Article