Works matching Neuromarketing
Results: 799
Metodi i tehnike neuromarketing istraživanja.
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- Marketing (0354-3471), 2021, v. 52, n. 3, p. 185, doi. 10.5937/mkng2103185l
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A REVIEW OF THE USE OF PLS-SEM IN NEUROMARKETING RESEARCH.
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- Index.Comunicación, 2023, v. 13, n. 2, p. 119, doi. 10.33732/ixc/13/02Arevie
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Neuromarketing and Perception of the Well-being of Human Talent: A Preliminary Approach for Latin America.
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- Economía del Caribe, 2023, n. 31, p. 30
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SITUACIÓN DEL NEUROMARKETING EN ESPAÑA.
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- El Profesional de la Información, 2014, v. 23, n. 2, p. 151, doi. 10.3145/epi.2014.mar.07
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- Article
Un caso práctico para el análisis del neuromarketing visual en el Centro Comercial Ventura Plaza (Cúcuta, Colombia).
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- Cuadernos de Administración, 2013, v. 29, n. 49, p. 17, doi. 10.25100/cdea.v29i49.60
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- Article
NEUROMARKETING. ÚVOD DO PROBLEMATIKY. ČASŤ I.
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- Marketing Science & Inspirations, 2015, v. 10, n. 4, p. 47
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- Article
APLICABILIDADE DAS TÉCNICAS DE NEUROMARKETING EM EMPRESAS DE GRANDE PORTE DA SERRA GAÚCHA.
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- Revista Eletrônica de Estratégia & Negócios, 2020, v. 13, n. 1, p. 3, doi. 10.19177/reen.v13e120203-26
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MAPEANDO FUNDAMENTOS DO CONSTRUCTO NEUROMARKETING COM PROFISSIONAIS DE EMPRESAS DE PUBLICIDADE.
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- Revista Pretexto, 2010, v. 11, n. 4, p. 27
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Neuromarketing: potencia y límites en el conocimiento del mercado.
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- Teuken Bidikay: Revista Latinoamericana de Investigación en Organizaciones, Ambiente y Sociedad, 2022, v. 13, n. 20, p. 1, doi. 10.33571/teuken.v13n20a9
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El neuromarketing: fundamentos, técnicas, ventajas y limitaciones.
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- RAN - Revista Academia & Negocios, 2023, v. 9, n. 1, p. 13, doi. 10.29393/RAN9-2NFNO10002
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El neuromarketing: una herramienta efectiva para el posicionamiento de un nuevo producto.
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- RAN - Revista Academia & Negocios, 2020, v. 6, n. 1, p. 127
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NEUROMARKETING KAO NOVA MARKETINŠKA PARADIGMA.
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- Economy & Market Communication Review / Casopis za Ekonomiju i Trzisne Komunikacije, 2012, v. 2, n. 2, p. 252, doi. 10.7251/EMC1202252D
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SEM model in neuromarketing as a planning tool in higher education.
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- Texto Livre / Texto Livre: Linguagem e Tecnologia, 2022, v. 15, p. 1, doi. 10.35699/1983-3652.2022.40501
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LA APLICABILIDAD DEL 'NEUROMARKETING' EN LA PUBLICIDAD DE LUJO: SITUACIÓN ACTUAL Y POTENCIAL.
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- Index.Comunicación, 2023, v. 13, n. 2, p. 97, doi. 10.33732/ixc/13/02Laapli
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TENDENCIAS EMERGENTES EN 'NEUROMARKETING': ANÁLISIS BIBLIOMÉTRICO CON CITESPACE (2017-2021).
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- Index.Comunicación, 2023, v. 13, n. 2, p. 75, doi. 10.33732/ixc/13/02Tenden
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PANORAMA DE LA INVESTIGACIÓN Y DIVULGACIÓN CIENTÍFICAS EN NEUROMARKETING.
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- Index.Comunicación, 2023, v. 13, n. 2, p. 13, doi. 10.33732/ixc/13/02Panora
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Neuromarketing: entre la emoción y la razón.
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- Revista Facultad de Ciencias Economicas: Investigacion y Reflexion, 2023, v. 31, n. 2, p. 9, doi. 10.18359/rfce.5785
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INFLUENCIA DE LA DOMINANCIA CEREBRAL DEL NEUROMARKETING SOBRE EL VALOR DE MARCA DESDE LA PERSPECTIVA DEL CONSUMIDOR, UN ESTUDIO GENERAL DE LA GENERACIÓN Z EN LA CIUDAD DE SUCRE, BOLIVIA.
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- Journal of Research of the University of Quindio / Revista de Investigaciones Universidad del Quindio, 2022, v. 34, n. 2, p. 285, doi. 10.33975/riuq.vol34n2.1041
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A global research trends of neuromarketing: 2015-2020.
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- Revista de Comunicación, 2022, v. 21, n. 1, p. 15, doi. 10.26441/RC21.1-2022-A1
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Estrategias de neuromarketing en campañas publicitarias para empresas del sector restaurantes en Huancayo-Perú.
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- Revista de Ciencias Sociales (13159518), 2022, v. 28, n. 1, p. 322
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Neuromarketing: Its current status and research perspectives.
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- Estudios Gerenciales, 2020, v. 36, n. 157, p. 525, doi. 10.18046/j.estger.2020.157.3890
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Influencia del neuromarketing en la percepción de carteles publicitarios: factores determinantes en la atención.
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- Grafica: Journal of Graphic Design / Documents de Disseny Gràfic, 2023, v. 11, n. 22, p. 133, doi. 10.5565/rev/grafica.256
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Emotions and visual preferences of consumers towards native and classic potato (Solanum tuberosum) chips: Comparative study using neurogastronomy and neuromarketing.
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- Scientia Agropecuaria, 2023, v. 14, n. 2, p. 235, doi. 10.17268/sci.agropecu.2023.021
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MIDIENDO EL IMPACTO DE LOS ENVASES EN EL VINO, UN ESTUDIO DE NEUROMARKETING.
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- 3C Empresa, 2022, v. 11, n. 1, p. 17, doi. 10.17993/3cemp.2022.110149.17-43
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EL PROFESIONAL DEL NEUROMARKETING EN EL SECTOR AUDIOVISUAL ESPAÑOL.
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- El Profesional de la Información, 2016, v. 25, n. 2, p. 209, doi. 10.3145/epi.2016.mar.07
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AZ ISMERETLEN ISMERŐS – A NEUROMARKETING IRÁNTI ATTITŰDÖK SZENTIMENTELEMZÉSE.
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- Vezetéstudomány / Budapest Management Review, 2021, v. 52, n. 6, p. 44, doi. 10.14267/VEZTUD.2021.06.04
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NEUROMARKETING: ATTITŰDÖK, MÓDSZEREK ÉS HATÁSOK A STRATÉGIAI ÉS OPERATÍV DÖNTÉSEKRE.
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- Vezetéstudomány / Budapest Management Review, 2020, v. 51, n. 3, p. 67
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UN ESTUDIO EXPLORATORIO SOBRE EL IMPACTO DEL NEUROMARKETING EN ENTORNOS VIRTUALES DE APRENDIZAJE.
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- Revista de Comunicación 'Vivat Academia', 2022, n. 155, p. 1, doi. 10.15178/va.2022.155.e1391
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Ciencia cognitiva y neuromarketing: investigación académica, tecnologías emergentes y desafíos profesionales.
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- Icono 14, 2022, v. 20, n. 2, p. 1, doi. 10.7195/ri14.v20i2.1911
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El neuromarketing como objeto del campo académico de la Comunicación en España: una aproximación a su estudio desde las tesis doctorales.
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- Icono 14, 2022, v. 20, n. 2, p. 1, doi. 10.7195/ri14.v20i2.1823
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Neuromarketing: concepto, evolución histórica y retos.
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- Icono 14, 2022, v. 20, n. 1, p. 1, doi. 10.7195/ri14.v20i1.1784
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Relative Importance of Neuromarketing in Support of Banking Service Users.
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- Marketing (0354-3471), 2022, v. 53, n. 2, p. 131, doi. 10.5937/mkng2202131s
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Determination of user experience on food business websites using neuromarketing techniques.
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- Tourism & Management Studies, 2022, v. 18, n. 3, p. 49, doi. 10.18089/tms.2022.180304
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Digital neuromarketing and advertising in consumers of shopping centers in a region of Peru in times of Covid-19.
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- Espirales Revista Multidisciplinaria de Investigación, 2021, v. 5, n. 38, p. 45, doi. 10.31876/er.v5i38.784
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NEUROMARKETING, ¿EL FUTURO YA ESTÁ AQUÍ?
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- 3C Empresa, 2013, n. 16, p. 1
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EYES DO NOT LIE. INVESTIGATION OF THE EFFECTIVENESS OF OUTDOOR ADVERTISING INSTRUMENTS: AN APPLIED NEUROMARKETING RESEARCH WITH EYE-TRACKING TECHNIQUE.
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- Acta Bioéthica, 2021, v. 27, n. 2, p. 235
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NEUROMARKETING V M ODERNEJ SPOLOČNOSTI.
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- Marketing Science & Inspirations, 2020, v. 15, n. 4, p. 38, doi. 10.46286/msi.2020.15.4.4
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Introducción a las técnicas de inteligencia artificial y neuromarketing en el sector de la moda.
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- Revista Espacios, 2024, v. 45, n. 1, p. 71, doi. 10.48082/espacios-a24v45n01p06
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La semiótica visual como estrategia de neuromarketing en textos digitales de promoción turística y su importancia para la traducción.
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- Onomázein, 2020, p. 224, doi. 10.7764/onomazein.ne7.05
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NEUROMARKETING E INTELIGENCIA ARTIFICIAL: EL CASO DE LA CAMPAÑA 'CON MUCHO ACENTO' DE CRUZCAMPO.
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- Index.Comunicación, 2023, v. 13, n. 2, p. 147, doi. 10.33732/ixc/13/02Neurom
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MAYORÍA DE EDAD DEL NEUROMARKETING: MAPA CIENTÍFICO DE 18 AÑOS DE INVESTIGACIÓN EN EL ÁREA.
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- Index.Comunicación, 2023, v. 13, n. 2, p. 47, doi. 10.33732/ixc/13/02Mayori
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Neuromarketing y la medición del efecto de la publicidad de influencers en adolescentes.
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- Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2020, v. 11, n. 2, p. 241, doi. 10.14198/MEDCOM2020.11.2.11
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NEUROMARKETING AND EYE TRACKING IN WOMEN'S FASHION BUYING DECISION MAKING.
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- Consumer Behavior Review (CBR), 2022, v. 6, n. 1, p. 1, doi. 10.51359/2526-7884.2022.251844
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Neuroveda ako východisko pre neuromarketing a jeho implementáciu.
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- Studia Commercialia Bratislavensia, 2021, v. 14, n. 47, p. 38
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Estímulos auditivos en prácticas de neuromarketing. Caso: Centro Comercial Unicentro, Cúcuta, Colombia.
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- 2015
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- Case Study
AN OVERVIEW OF ETHICAL ISSUES IN NEUROMARKETING: DISCUSSION AND POSSIBLE SOLUTIONS.
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- Marketing Science & Inspirations, 2023, v. 18, n. 4, p. 29, doi. 10.46286/msi.2023.18.4.3
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A REVIEW OF NEUROMARKETING ORIGINS AS A NEW MARKETING RESEARCH METHOD.
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- Marketing Science & Inspirations, 2021, v. 16, n. 4, p. 34, doi. 10.46286/msi.2021.16.4.5
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NEUROMARKETING : A TOOL TO UNDER STAND CONSUMER BEHAVIOUR.
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- Regional Formation & Development Studies, 2024, v. 42, n. 1, p. 101, doi. 10.15181/RFDS.V42I1.2605
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STUDIU PRIVIND STAREA ACTUALĂ A CERCETĂRILOR DIN NEUROMARKETING ÎN MILENIUL III.
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- Review of Management & Economic Engineering, 2014, v. 13, n. 2, p. 431
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Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda.
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- SAGE Open, 2023, v. 13, n. 1, p. 1, doi. 10.1177/21582440231156563
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- Article