LETTER FROM THE CHAIRMAN.
- Published in:
- IMCoS Journal, 2025, n. 180, p. 3
- By:
- Publication type:
- Article
Works matching DE "ADVERTISING executives"
Results: 181
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Harmony or Discord? The Intersection of Generative AI and Human Creativity in Advertising.
- Published in:
- Journal of Advertising Research (Taylor & Francis), 2025, v. 65, n. 2, p. 150, doi. 10.1080/00218499.2025.2464305
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- Publication type:
- Article
3
Ad Manager's Book Shelf.
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- 1951
- Publication type:
- Abstract
4
David Ogilvy story.
- Published in:
- Marketing Research, 2009, v. 21, n. 2, p. 5
- Publication type:
- Article
5
The Publisher (Book).
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- 2002
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- Publication type:
- Book Review
6
A DEMAND-SIDE VIEW OF MEDIA SUBSTITUTABILITY IN NATIONAL ADVERTISING: A STUDY OF ADVERTISER OPINIONS ABOUT TRADITIONAL MEDIA OPTIONS.
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- Journalism & Mass Communication Quarterly, 2000, v. 77, n. 2, p. 292, doi. 10.1177/107769900007700205
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- Publication type:
- Article
7
A Decade After 'The Permissible Lie': Have Things in the Ad Business Really Changed?
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- Journal of Consumer Affairs, 1978, v. 12, n. 1, p. 170, doi. 10.1111/j.1745-6606.1978.tb00644.x
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- Article
8
The Adman’s Dilemma: From Barnum to Trump.
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- 2020
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- Book Review
9
The Advertising Curriculum and the Needs of Creative Students.
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- Journalism & Mass Communication Educator, 1996, v. 50, n. 4, p. 25
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- Publication type:
- Article
10
An Evaluation of Marketing Practices in Banks in Ghana.
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- Journal of African Business, 2001, v. 2, n. 3, p. 75, doi. 10.1300/J156v02n03_05
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- Article
11
Tribalism and Advertising Effectiveness in Kenya: An Exploratory Study.
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- Journal of African Business, 2000, v. 1, n. 1, p. 25, doi. 10.1300/J156v01n01_04
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- Publication type:
- Article
12
Modelling the Effects of Creative Advertisements on Consumers: An Empirical Study.
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- Vision (09722629), 2020, v. 24, n. 3, p. 269, doi. 10.1177/0972262920926074
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- Publication type:
- Article
13
TRIBUTES:.
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- Canadian Music Educator / Musicien Educateur au Canada, 2006, v. 47, n. 4, p. 3
- Publication type:
- Article
14
Obituary.
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- 2018
- Publication type:
- Obituary
15
Advertising Coordinator.
- Published in:
- Photogrammetric Record, 2006, v. 21, n. 115, p. 299, doi. 10.1111/j.1477-9730.2006.00393_2.x
- Publication type:
- Article
16
Advertising Coordinator.
- Published in:
- Photogrammetric Record, 2006, v. 21, n. 114, p. 185, doi. 10.1111/j.1477-9730.2006.00376_2.x
- Publication type:
- Article
17
GORDON WHYTE.
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- 1975
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- Publication type:
- Literary Criticism
18
An Exploration of Rule Configuration Effects on the Ethical Decision Processes of Advertising Professionals.
- Published in:
- Journal of the Academy of Marketing Science, 1996, v. 24, n. 1, p. 66, doi. 10.1007/BF02893938
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- Publication type:
- Article
19
Social Responsibility and Personal Success: A Research Note.
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- Journal of the Academy of Marketing Science, 1990, v. 18, n. 3, p. 239, doi. 10.1007/BF02726475
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- Publication type:
- Article
20
Attitudes of Advertising Executives Toward The Consumer Behavior Course.
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- Journal of the Academy of Marketing Science, 1979, v. 7, n. 4, p. 404, doi. 10.1007/BF02729688
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- Publication type:
- Article
21
'Mr. MASS motivations himself': Explaining Dr. Ernest Dichter.
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- Journal of Consumer Behaviour, 2007, v. 6, n. 6, p. 369, doi. 10.1002/cb.228
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- Publication type:
- Article
22
Introduction to the special issue on the role of sustainability in advertising.
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- International Journal of Advertising, 2024, v. 43, n. 1, p. 1, doi. 10.1080/02650487.2023.2290857
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- Publication type:
- Article
23
Sick of awards: hidden costs of signaling for advertising creatives.
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- International Journal of Advertising, 2023, v. 42, n. 8, p. 1295, doi. 10.1080/02650487.2023.2175301
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- Publication type:
- Article
24
Does sexual humor work on mars, but not on Venus? An exploration of consumer acceptance of sexually humorous advertising.
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- International Journal of Advertising, 2019, v. 38, n. 7, p. 1000, doi. 10.1080/02650487.2019.1629226
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- Publication type:
- Article
25
EX LIBRIS.
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- International Journal of Advertising, 2010, v. 29, n. 2, p. 332, doi. 10.2501/S0265048710201208
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- Article
26
Exploring cosmetics advertising in southern China.
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- International Journal of Advertising, 2009, v. 28, n. 2, p. 369, doi. 10.2501/S0265048709200606
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- Article
27
Understanding creative service: a qualitative study of the advertising problem delineation, communication and response (APDCR) process.
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- International Journal of Advertising, 2004, v. 23, n. 3, p. 285, doi. 10.1080/02650487.2004.11072886
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- Publication type:
- Article
28
Exploring the missing point of view in international advertising management: local managers in global advertising agencies.
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- International Journal of Advertising, 2002, v. 21, n. 3, p. 293, doi. 10.1080/02650487.2002.11104934
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- Publication type:
- Article
29
Perceptions of IMC and organisational change among agencies in South Africa.
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- International Journal of Advertising, 2001, v. 20, n. 3, p. 361, doi. 10.1080/02650487.2001.11104898
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- Article
30
Advertising risk-orientation & the opinions & practices of advertising managers.
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- International Journal of Advertising, 1999, v. 18, n. 1, p. 51, doi. 10.1080/02650487.1999.11104744
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- Publication type:
- Article
31
A longitudinal study of the professions' attitudes towards competition & advertising.
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- International Journal of Advertising, 1998, v. 17, n. 3, p. 349, doi. 10.1080/02650487.1998.11104724
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- Publication type:
- Article
32
Blurring Reality and the Commodification of Culture in Martin Amis's Money: A Suicide Note.
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- Journal of Babylon Center for Humanities Studies, 2025, v. 15, n. 2, p. 1
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- Article
33
A case study: Leading change with compensation.
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- 1994
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- Publication type:
- Case Study
34
Verkannte Propheten?
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- Zeitschrift für Unternehmensgeschichte, 2011, v. 56, n. 1, p. 48, doi. 10.1515/zug-2011-0104
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- Publication type:
- Article
35
Agency Practitioners' Perceptions of Professional Ethics in Taiwan.
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- Journal of Business Ethics, 1998, v. 17, n. 1, p. 15, doi. 10.1023/A:1005773418832
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- Article
36
Social Ethics and the Emergence of Advertising in China: Perceptions from within the Great Wall.
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- Journal of Business Ethics, 1984, v. 3, n. 2, p. 91, doi. 10.1007/BF02388808
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- Article
37
De qué hablamos cuando hablamos de "propósito": expresión y análisis discursivo del propósito corporativo en España.
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- Estudios sobre el Mensaje Periodistico, 2023, v. 29, n. 3, p. 701, doi. 10.5209/esmp.87208
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- Article
38
An Exploratory Study of Level of Adoption of Integrated Marketing Communications by Advertising Agencies in Nigeria.
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- International Journal of Integrated Marketing Communications, 2011, v. 3, n. 1, p. 25
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- Publication type:
- Article
39
Navigating Public Service and Profit-Making Mandates: The Case of the Daily Graphic Newspaper.
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- Journalism Studies, 2024, v. 25, n. 4, p. 358, doi. 10.1080/1461670X.2024.2305910
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- Article
40
Advertising in the United States: past, present, future.
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- Journalism Studies, 2000, v. 1, n. 2, doi. 10.1080/14616700050028262
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- Article
41
Cultural intermediaries in the making of branded music events: digital cultural capital in tension.
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- Journal of Cultural Economy, 2020, v. 13, n. 1, p. 42, doi. 10.1080/17530350.2019.1652673
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- Article
42
#Metoovertising: the institutional work of creative women who are looking to change the rules of the advertising game.
- Published in:
- Journal of Marketing Management, 2021, v. 37, n. 1/2, p. 117, doi. 10.1080/0267257X.2020.1869060
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- Article
43
Investors' response to advertising: the role of media.
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- Journal of Marketing Management, 2020, v. 36, n. 15/16, p. 1505, doi. 10.1080/0267257X.2020.1767680
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- Publication type:
- Article
44
Risk and Creativity in Advertising.
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- Journal of Marketing Management, 2003, v. 19, n. 5-6, p. 657, doi. 10.1362/026725703322189995
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- Article
45
Effective health messages don't preach.
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- Journal on Active Aging, 2004, v. 3, n. 1, p. 20
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- Publication type:
- Article
46
Movers & shakers.
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- Chemistry & Industry, 2008, n. 24, p. 12
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- Article
47
Movers & Shakers.
- Published in:
- Chemistry & Industry, 2007, n. 20, p. 12
- Publication type:
- Article
48
NEWS BRIEFS.
- Published in:
- Chemistry & Industry, 2005, p. 16
- Publication type:
- Article
49
Advertising Practitioner Perceptions of HDTV Advertising: A Diffusion of Innovations Perspective.
- Published in:
- JMM: The International Journal on Media Management, 2008, v. 10, n. 4, p. 158, doi. 10.1080/14241270802262484
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- Publication type:
- Article
50
Sustainability of Select Indigenous-Language Newspapers Through Advertising in Nigeria: Appraising the Success of Alaroye and Aminiya Newspapers.
- Published in:
- African Journalism Studies, 2024, v. 45, n. 2, p. 156, doi. 10.1080/23743670.2024.2420923
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- Publication type:
- Article