Persuasive advertising: evidence-based principles.
- Published in:
- 2011
- By:
- Publication type:
- Book Review
Works matching IS 14707853 AND DT 2011 AND VI 53 AND IP 4
Results: 12
1
2
A concise guide to market research: the process, data and methods using IBM SPSS statistics.
- Published in:
- 2011
- Publication type:
- Book Review
3
The future of online research: engaging and activating stakeholders.
- Published in:
- International Journal of Market Research, 2011, v. 53, n. 4, p. 560
- By:
- Publication type:
- Article
4
Improving online surveys.
- Published in:
- International Journal of Market Research, 2011, v. 53, n. 4, p. 557, doi. 10.2501/IJMR-53-4-557-562
- By:
- Publication type:
- Article
5
Conceptualisation and modelling of the process behind brand association transfer.
- Published in:
- International Journal of Market Research, 2011, v. 53, n. 4, p. 541, doi. 10.2501/IJMR-53-4-541-556
- By:
- Publication type:
- Article
6
Can search engine advertising help access rare samples?
- Published in:
- International Journal of Market Research, 2011, v. 53, n. 4, p. 523, doi. 10.2501/IJMR-53-4-523-540
- By:
- Publication type:
- Article
7
The accuracy of self-reported probabilities of giving recommendations.
- Published in:
- International Journal of Market Research, 2011, v. 53, n. 4, p. 507, doi. 10.2501/IJMR-53-4-507-521
- By:
- Publication type:
- Article
8
Capturing affective experiences using the SMS Experience Sampling (SMS-ES) method.
- Published in:
- International Journal of Market Research, 2011, v. 53, n. 4, p. 479, doi. 10.2501/IJMR-53-4-479-506
- By:
- Publication type:
- Article
9
Snap judgement polling.
- Published in:
- International Journal of Market Research, 2011, v. 53, n. 4, p. 463, doi. 10.2501/IJMR-53-4-463-478
- By:
- Publication type:
- Article
10
The paradox of accountability: moving away can bring you closer.
- Published in:
- 2011
- By:
- Publication type:
- Case Study
11
Lessons from academia.
- Published in:
- 2011
- By:
- Publication type:
- Opinion
12
Editorial.
- Published in:
- International Journal of Market Research, 2011, v. 53, n. 4, p. 443, doi. 10.2501/IJMR-53-4-443-450
- By:
- Publication type:
- Article