Conference notes.
- Published in:
- 2011
- Publication type:
- Proceeding
Works matching IS 14707853 AND DT 2011 AND VI 53 AND IP 2
Results: 11
1
2
Consumer.ology: the market research myth, the truth about consumer behaviour and the psychology of shopping.
- Published in:
- 2011
- By:
- Publication type:
- Book Review
3
Neuromarketing: exploring the brain of the consumer.
- Published in:
- 2011
- By:
- Publication type:
- Book Review
4
Gender effects in advertising.
- Published in:
- International Journal of Market Research, 2011, v. 53, n. 2, p. 147, doi. 10.2501/IJMR-53-2-147-170
- By:
- Publication type:
- Article
5
Quick, simple and reliable: forced binary survey questions.
- Published in:
- International Journal of Market Research, 2011, v. 53, n. 2, p. 231, doi. 10.2501/IJMR-53-2-231-252
- By:
- Publication type:
- Article
6
Latent class analysis for marketing scale development.
- Published in:
- International Journal of Market Research, 2011, v. 53, n. 2, p. 209, doi. 10.2501/IJMR-53-2-209-230
- By:
- Publication type:
- Article
7
Associative networks.
- Published in:
- International Journal of Market Research, 2011, v. 53, n. 2, p. 187
- By:
- Publication type:
- Article
8
Behavioural economics and qualitative research -- a marriage made in heaven?
- Published in:
- International Journal of Market Research, 2011, v. 53, n. 2, p. 171, doi. 10.2501/IJMR-53-2-171-186
- By:
- Publication type:
- Article
9
Developing a trichotomy model to measure socially responsible behaviour in China.
- Published in:
- International Journal of Market Research, 2011, v. 53, n. 2, p. 253, doi. 10.2501/IJMR-53-2-253-274
- By:
- Publication type:
- Article
10
Why behavioural economics should only make market research stronger.
- Published in:
- 2011
- By:
- Publication type:
- Opinion
11
Editorial.
- Published in:
- International Journal of Market Research, 2011, v. 53, n. 2, p. 135, doi. 10.2501/IJMR-53-1-135-142
- By:
- Publication type:
- Article