Works matching IS 14707853 AND DT 2017 AND VI 59 AND IP 2

Results: 9

Mindframes: 6 enduring principles from 50 years of market research.

Published in:

2017

By:

Smith, David

Publication type:

Book Review

The twelve powers of a marketing leader: how to succeed by building customer and company value.

Published in:

2017

By:

McDonald, Malcolm

Publication type:

Book Review

Successful dashboard implementation in practice.

Published in:

International Journal of Market Research, 2017, v. 59, n. 2, p. 239, doi. 10.2501/IJMR-2017-017

By:

Skorka, Alexander

Publication type:

Article

Shorter interviews, longer surveys.

Published in:

International Journal of Market Research, 2017, v. 59, n. 2, p. 221, doi. 10.2501/IJMR-2017-016

By:

Bansal, Harvir S.;
Eldridge, James;
Haider, Avik;
Knowles, Roddy;
Murray, Michael;
Sehmer, Luke;
Turner, David

Publication type:

Article

Are interviews costing £0.08 a waste of money?

Published in:

International Journal of Market Research, 2017, v. 59, n. 2, p. 199, doi. 10.2501/IJMR-2017-015

By:

Roughton, G. W.;
MacKay, Iain

Publication type:

Article

Observations from 12 years of an annual market research technology survey.

Published in:

International Journal of Market Research, 2017, v. 59, n. 2, p. 173, doi. 10.2501/IJMR-2017-014

By:

Macer, Tim;
Wilson, Sheila

Publication type:

Article

The practicalities of SMS research.

Published in:

International Journal of Market Research, 2017, v. 59, n. 2, p. 157, doi. 10.2501/IJMR-2017-013

By:

van der Heijden, Petra

Publication type:

Article

Viewpoint.

Published in:

International Journal of Market Research, 2017, v. 59, n. 2, p. 153, doi. 10.2501/IJMR-2017-012

By:

Cooke, Mike

Publication type:

Article

Editorial.

Published in:

International Journal of Market Research, 2017, v. 59, n. 2, p. 143, doi. 10.2501/IJMR-2017-011

By:

Mouncey, Peter

Publication type:

Article