Decoding the irrational consumer: how to commission, run and generate insights from neuromarketing data/The intuitive customer: 7 imperatives for moving your customer experience to the next level.
- Published in:
- 2017
- By:
- Publication type:
- Book Review
Works matching IS 14707853 AND DT 2017 AND VI 59 AND IP 1
Results: 10
1
2
Gaming for respondents.
- Published in:
- International Journal of Market Research, 2017, v. 59, n. 1, p. 117, doi. 10.2501/IJMR-2017-005
- By:
- Publication type:
- Article
3
An exploration of consumers' response to online service recovery initiatives.
- Published in:
- International Journal of Market Research, 2017, v. 59, n. 1, p. 97, doi. 10.2501/IJMR-2016-048
- By:
- Publication type:
- Article
4
How political candidates' use of Facebook relates to the election outcomes.
- Published in:
- International Journal of Market Research, 2017, v. 59, n. 1, p. 77, doi. 10.2501/IJMR-2017-004
- By:
- Publication type:
- Article
5
Exploring fieldwork effects in a mobile CATI survey.
- Published in:
- International Journal of Market Research, 2017, v. 59, n. 1, p. 57, doi. 10.2501/IJMR-2016-054
- By:
- Publication type:
- Article
6
PC, phone or tablet?
- Published in:
- International Journal of Market Research, 2017, v. 59, n. 1, p. 35, doi. 10.2501/IJMR-2016-049
- By:
- Publication type:
- Article
7
Consumer co-creation.
- Published in:
- 2017
- By:
- Publication type:
- Case Study
8
Advertising needs rats, not tails.
- Published in:
- 2017
- By:
- Publication type:
- Opinion
9
Martin Collins.
- Published in:
- 2017
- By:
- Publication type:
- Obituary
10
Editorial.
- Published in:
- International Journal of Market Research, 2017, v. 59, n. 1, p. 1, doi. 10.2501/IJMR-2017-001
- By:
- Publication type:
- Article