Creating value with Big Data analytics : making smarter marketing decisions.
- Published in:
- 2016
- By:
- Publication type:
- Book Review
Works matching IS 14707853 AND DT 2016 AND VI 58 AND IP 5
Results: 9
1
2
Insight Intelligence Market Research Summit 2016, 9-10 May, London.
- Published in:
- International Journal of Market Research, 2016, v. 58, n. 5, p. 749, doi. 10.2501/IJMR-2016-043
- By:
- Publication type:
- Article
3
Exploring the past behaviour of new brand buyers.
- Published in:
- International Journal of Market Research, 2016, v. 58, n. 5, p. 733, doi. 10.2501/IJMR-2016-042
- By:
- Publication type:
- Article
4
Exploring luxury value perceptions in China.
- Published in:
- International Journal of Market Research, 2016, v. 58, n. 5, p. 711, doi. 10.2501/IJMR-2016-021
- By:
- Publication type:
- Article
5
A respondent-friendly method of ranking long lists.
- Published in:
- International Journal of Market Research, 2016, v. 58, n. 5, p. 693, doi. 10.2501/IJMR-2016-001
- By:
- Publication type:
- Article
6
Consumer sentiment after the global financial crisis.
- Published in:
- International Journal of Market Research, 2016, v. 58, n. 5, p. 671, doi. 10.2501/IJMR-2015-075
- By:
- Publication type:
- Article
7
How to mix brand placements in television programmes to maximise effectiveness.
- Published in:
- International Journal of Market Research, 2016, v. 58, n. 5, p. 649, doi. 10.2501/IJMR-2016-022
- By:
- Publication type:
- Article
8
Binary choice vs ratings scales.
- Published in:
- 2016
- By:
- Publication type:
- Opinion
9
Editorial.
- Published in:
- International Journal of Market Research, 2016, v. 58, n. 5, p. 641, doi. 10.2501/IJMR-2016-047
- By:
- Publication type:
- Article