Works matching IS 14707853 AND DT 2016 AND VI 58 AND IP 6

Results: 8

How brands grow: part two.

Published in:

2016

By:

Wilson, Alan

Publication type:

Book Review

A demonstration of structural choice modelling in a market research context.

Published in:

International Journal of Market Research, 2016, v. 58, n. 6, p. 859, doi. 10.2501/IJMR-2016-020

By:

Bowe, Jasha;
Lee, Richard;
Lockshin, Larry;
Rungie, Cam

Publication type:

Article

Young Syrian consumer styles.

Published in:

International Journal of Market Research, 2016, v. 58, n. 6, p. 835, doi. 10.2501/IJMR-2016-040

By:

Ramadan, Reem

Publication type:

Article

A comparison of self-organising maps and principal components analysis.

Published in:

International Journal of Market Research, 2016, v. 58, n. 6, p. 815, doi. 10.2501/IJMR-2016-039

By:

Das, Gopal;
Chattopadhyay, Manojit;
Gupta, Sumeet

Publication type:

Article

How local/global is your brand?

Published in:

International Journal of Market Research, 2016, v. 58, n. 6, p. 795, doi. 10.2501/IJMR-2016-046

By:

Llonch-Andreu, Joan;
López-Lomelí, Miguel Ángel;
Gómez-Villanueva, Jorge Eduardo

Publication type:

Article

Comparing association grids and 'pick any' lists for measuring brand attributes.

Published in:

International Journal of Market Research, 2016, v. 58, n. 6, p. 779, doi. 10.2501/IJMR-2016-052

By:

Rintoul, Duncan;
Hajibaba, Homa;
Dolnicar, Sara

Publication type:

Article

Importance-performance analysis: common misuse of a popular technique.

Published in:

2016

By:

Mikulić, Josip;
Prebežac, Darko;
Dabić, Marina

Publication type:

Opinion

Editorial.

Published in:

International Journal of Market Research, 2016, v. 58, n. 6, p. 767, doi. 10.2501/IJMR-2016-050

By:

Mouncey, Peter

Publication type:

Article