Works matching IS 14707853 AND DT 2015 AND VI 57 AND IP 4

Results: 9

Measuring Service Performance: Practical Research for Better Quality.

Published in:

2015

By:

Macfarlane, Phyllis

Publication type:

Book Review

Relating brand equity and customer equity.

Published in:

International Journal of Market Research, 2015, v. 57, n. 4, p. 631, doi. 10.2501/IJMR-2015-050

By:

Romero, Jaime;
Yagüe, Maria Jesús

Publication type:

Article

Grounding consumer-brand engagement.

Published in:

International Journal of Market Research, 2015, v. 57, n. 4, p. 605, doi. 10.2501/IJMR-2015-049

By:

Graffigna, Guendalina;
Gambetti, Rossella C.

Publication type:

Article

Value co-creation.

Published in:

International Journal of Market Research, 2015, v. 57, n. 4, p. 571, doi. 10.2501/IJMR-2015-012

By:

Bharti, Kumkum;
Agrawal, Rajat;
Sharma, Vinay

Publication type:

Article

The best times to call in a mobile phone survey.

Published in:

International Journal of Market Research, 2015, v. 57, n. 4, p. 555, doi. 10.2501/IJMR-2015-047

By:

Vicente, Paula

Publication type:

Article

Fit for purpose? The impact of between-wave engagement strategies on response to a longitudinal survey.

Published in:

International Journal of Market Research, 2015, v. 57, n. 4, p. 533, doi. 10.2501/IJMR-2015-046

By:

Cleary, Andrew;
Balmer, Nigel

Publication type:

Article

What market researchers should know about mobile surveys.

Published in:

International Journal of Market Research, 2015, v. 57, n. 4, p. 521, doi. 10.2501/IJMR-2015-045

By:

Wells, Tom

Publication type:

Article

Does every opinion count?

Published in:

2015

By:

Smith, David

Publication type:

Opinion

Editorial.

Published in:

2015

By:

Mouncey, Peter

Publication type:

Editorial