Works matching IS 14707853 AND DT 2015 AND VI 57 AND IP 1

Results: 11
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    Brand equity and store brand tiers.

    Published in:
    International Journal of Market Research, 2015, v. 57, n. 1, p. 73, doi. 10.2501/IJMR-2015-006
    By:
    • González-Benito, Óscar;
    • Martos-Partal, Mercedes;
    • Fustinoni-Venturini, Mariana
    Publication type:
    Article
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    Gamification in market research.

    Published in:
    International Journal of Market Research, 2015, v. 57, n. 1, p. 17, doi. 10.2501/IJMR-2015-003
    By:
    • Bailey, Pippa;
    • Pritchard, Gareth;
    • Kernohan, Hollie
    Publication type:
    Article
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    Editorial.

    Published in:
    International Journal of Market Research, 2015, v. 57, n. 1, p. 1, doi. 10.2501/IJMR-2015-001
    By:
    • Mouncey, Peter
    Publication type:
    Article