Works matching Greenwashing (Marketing)
Results: 59
DIFERENCIANDO MARKETING VERDE DE GREENWASHING COM BASE EM DADOS DO BANCO DO BRASIL S.A. E NATURA & CO.
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- Comunicação e Sociedade, 2024, v. 45, p. 1, doi. 10.17231/comsoc.45(2024).5154
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MARKETING VERDE X GREENWASHING NA ROTULAGEM AMBIENTAL.
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- Revista Pretexto, 2023, v. 24, n. 4, p. 54
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El Marketing, el Greenwashing y su influencia en el Brand Equity. Caso de estudio: Colombia.
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- Grafica: Journal of Graphic Design / Documents de Disseny Gràfic, 2021, v. 9, n. 18, p. 135, doi. 10.5565/rev/grafica.185
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Green Marketing and Greenwashing Effects on Consumer Purchase of Electric Cars: The Moderating Role of Environmental Knowledge.
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- International Journal of Customer Relationship Marketing & Management, 2025, v. 16, n. 1, p. 1, doi. 10.4018/ijcrmm.367599
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- Article
Green Marketing and Greenwashing Effects on Consumer Purchase of Electric Cars: The Moderating Role of Environmental Knowledge.
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- International Journal of Customer Relationship Marketing & Management, 2025, v. 16, n. 1, p. 1, doi. 10.4018/IJCRMM.367599
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Research on Greenwashing Marketing and Consumer Behaviors based on Perfect Bayesian Equilibrium.
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- Ekoloji Dergisi, 2019, n. 107, p. 1679
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Green Marketing and Greenwashing in Poland and France, a Comparison of Consumer Reactions.
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- International Journal of Contemporary Management, 2024, v. 60, n. 1, p. 60, doi. 10.2478/ijcm-2024-0002
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GREEN MARKETING AND GREENWASHING - ANALYSIS OF THE PHENOMENON IN BRAND PROMOTION ON SELECTED EXAMPLES.
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- Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2023, n. 173, p. 37, doi. 10.29119/1641-3466.2023.173.3
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The Dark Side of Green Marketing: How Greenwashing Affects Circular Consumption?
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- Sustainability (2071-1050), 2023, v. 15, n. 15, p. 11649, doi. 10.3390/su151511649
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GREENWASHING: O FALSO MARKETING E A RESPONSABILIDADE CIVIL EM RELAÇÃO AO CONSUMIDOR.
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- Revista de Direito e Sustentabilidade, 2019, v. 5, n. 1, p. 92, doi. 10.26668/indexlawjournals/2525-9687/2019.v5i1.5525
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تاثیر سبزشویی ادراکشده بر دستیابی به اهداف بازاریابی سبز )مورد مطالعه: اقامتگاههای بومگردی استان اصفهان).
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- Journal of Environmental Studies (1025-8620), 2023, v. 49, n. 3, p. 279, doi. 10.22059/JES.2023.352468.1008374
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- Article
"EL LEGISLADOR EUROPEO CONTRA EL GREENWASHING DERIVADO DE LA COMUNICACIÓN COMERCIAL Y LA OBSOLESCENCIA PROGRAMADA. LA NUEVA DIRECTIVA PARA EMPODERAR A LOS CONSUMIDORES Y FAVORECER LA TRANSICIÓN ECOLÓGICA".
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- Actualidad Jurídica Ambiental, 2024, n. 147, p. 10, doi. 10.56398/ajacieda.00374
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Comunicação mercadológica e greenwashing nos rótulos dos sabões para lavar-roupa.
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- Revista Eptic Online, 2016, v. 18, n. 3, p. 232
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THE GREENWASHING TRAP: HOW MISLEADING MARKETING AFFECTS CONSUMER GREEN PURCHASING HABITS.
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- Business: Theory & Practice, 2024, v. 25, n. 2, p. 593, doi. 10.3846/btp.2024.21204
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GREENWASHING E PUBLICIDADES ABUSIVAS: ASPECTOS SOB A LUZ DA RESPONSABILIDADE CIVIL, DIREITO DO CONSUMIDOR E IMPLICAÇÕES PARA O AMBIENTE EMPRESARIAL.
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- Revista Foco (Interdisciplinary Studies Journal), 2024, v. 17, n. 9, p. 1, doi. 10.54751/revistafoco.v17n9-168
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MARKETING E CONSUMO VERDE: A INFLUÊNCIA DO GREENWASHING NA CONFIANÇA VERDE DOS CONSUMIDORES.
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- Environmental & Social Management Journal / Revista de Gestão Social e Ambiental, 2019, v. 13, n. 2, p. 93, doi. 10.24857/rgsa.v13i2.2038
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Green Marketing or Greenwashing: How Consumers Evaluate Environmental Ads.
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- Journal of Applied Business & Economics, 2024, v. 26, n. 1, p. 19, doi. 10.33423/jabe.v26i1.6808
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From greenwashing to green marketing – an approach to change consumer behaviour towards environmental issues in emerging countries.
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- Economic & Regional Studies/Studia Ekonomiczne i Regionalne, 2024, v. 17, n. 3, p. 549, doi. 10.2478/ers-2024-0030
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Unraveling Green Marketing and Greenwashing: A Systematic Review in the Context of the Fashion and Textiles Industry.
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- Sustainability (2071-1050), 2024, v. 16, n. 7, p. 2738, doi. 10.3390/su16072738
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Volunteer tourism, greenwashing and understanding responsible marketing using market signalling theory.
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- Journal of Sustainable Tourism, 2014, v. 22, n. 6, p. 942, doi. 10.1080/09669582.2013.871021
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GREENWASHING THE ORGANIC LABEL: ABUSIVE GREEN MARKETING IN AN INCREASINGLY ECO-FRIENDLY MARKETPLACE.
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- Journal of Food Law & Policy, 2011, v. 7, n. 1, p. 101
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Análise da governança ambiental, social e corporativa (ESG) e sua relação com o marketing ambiental.
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- GeSec: Revista de Gestao e Secretariado, 2024, v. 15, n. 12, p. 1, doi. 10.7769/gesec.v15i12.4535
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Publicidad ecológica: Direccionando el comportamiento del consumidor del siglo XXI.
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- Fides et Ratio, 2020, v. 19, n. 19, p. 231
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LA GESTIÓN SOSTENIBLE APLICADA AL SECTOR HOTELERO EN GALÁPAGOS.
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- Anuario Turismo y Sociedad, 2022, v. 31, p. 177, doi. 10.18601/01207555.n31.10
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Editorial.
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- Universidad & Empresa, 2022, v. 24, n. 42, p. 1
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EDITORIAL.
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- Revista Pretexto, 2023, v. 24, n. 4, p. 1
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PAREÇO VERDE, LOGO SOU? UMA ANÁLISE DAS ASSOCIAÇÕES FEITAS APÓS EXPOSIÇÃO A PEÇAS PUBLICITÁRIAS COM APELOS VERDES.
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- Revista Interdisciplinar de Marketing (RIMAR), 2019, v. 9, n. 2, p. 113, doi. 10.4025/rimar.v9i2.42902
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Greenwashing and the Use of Environmental Appeals in Modern Advertising.
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- International Journal of Marketing & Business Communication, 2022, v. 11, n. 2/3, p. 15
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Greenwashing – The Dark Side of Eco-Friendly Marketing. A Case Study from Slovakia.
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- Studia Ecologiae et Bioethicae, 2024, v. 22, n. 1, p. 83, doi. 10.21697/seb.5800
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If You Blog, Will They Follow? Using Online Media to Set the Agenda for Consumer Concerns on “Greenwashed” Environmental Claims.
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- Journal of Advertising, 2014, v. 43, n. 2, p. 167, doi. 10.1080/00913367.2013.841088
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MANAGEMENT OF GREEN INVESTMENT: MARKETING INSTRUMENTS.
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- Economics: Time Realities, 2019, n. 1, p. 50, doi. 10.5281/zenodo.3241306
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Exploring the Knowledge Structure and Hotspot Evolution of Greenwashing: A Visual Analysis Based on Bibliometrics.
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- Sustainability (2071-1050), 2023, v. 15, n. 3, p. 2290, doi. 10.3390/su15032290
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How Does Young Consumers' Greenwashing Perception Impact Their Green Purchase Intention in the Fast Fashion Industry? An Analysis from the Perspective of Perceived Risk Theory.
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- Sustainability (2071-1050), 2022, v. 14, n. 20, p. N.PAG, doi. 10.3390/su142013473
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Green Brand of Companies and Greenwashing under Sustainable Development Goals.
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- Sustainability (2071-1050), 2020, v. 12, n. 4, p. 1679, doi. 10.3390/su12041679
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SELLING SUSTAINABLE SODAS, SHOES, SWEETS SUSTAINABLY: REASONABLE, OBJECTIVE, SUSTAINABILITY MARKETING IN A GLOBAL ENERGY AND ENVIRONMENTAL TRANSITION.
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- Nevada Law Journal, 2024, v. 24, n. 2, p. 313
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Propaganda em mídia indoor "verde" segundo seu público consumidor.
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- Gestão e Regionalidade, 2021, v. 37, n. 110, p. 270, doi. 10.13037/gr.vol37n110.6391
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Yeşil Aklamanın Bibliyometrik Analizi: 2000-2024 Dönemi için Türkiye’deki Ulusal Eğilimler.
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- Journal of Accounting & Finance / Muhasebe ve Finansman Dergisi, 2024, n. 103, p. 21, doi. 10.25095/mufad.1459854
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'Fly Responsibly': a case study on consumer perceptions of a green demarketing campaign.
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- Journal of Marketing Communications, 2022, v. 28, n. 3, p. 232, doi. 10.1080/13527266.2020.1842483
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Green Marketing - a New Norm: a Qualitative Evidence of Green Marketing Challenges and Future Perspectives in High-Low Context Communication Cultures.
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- Cultural Management: Science & Education, 2022, v. 6, n. 1, p. 109, doi. 10.30819/cmse.6-1.07
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Green Advertising.
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- Greener Management International, 2001, n. 33, p. 59, doi. 10.9774/GLEAF.3062.2001.sp.00007
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Greenwashing: Don't Be Fooled.
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- Ontario Dentist, 2024, v. 99, n. 3, p. 32
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THE AWARENESS OF GREENWASHING AMONG CZECH CONSUMERS.
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- Acta Sting, 2022, v. 11, n. 3, p. 30
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WHAT HAS BEEN (SHORT) WRITTEN ABOUT GREENWASHING: A BIBLIOMETRIC RESEARCH AND A CRITICAL ANALYSIS OF THE ARTICLES FOUND REGARDING THIS.
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- Environmental & Social Management Journal / Revista de Gestão Social e Ambiental, 2017, v. 11, n. 2, p. 53, doi. 10.24857/rgsa.v11i2.1294
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YEŞİL AKLAMA, BİR RIZA MÜHENDİSLİĞİ ÖRNEĞİ.
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- Felsefe ve Sosyal Bilimler Dergisi (FLSF), 2021, n. 31, p. 413
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Why greenwashing occurs and what happens afterwards? A systematic literature review and future research agenda.
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- Environmental Science & Pollution Research, 2023, v. 30, n. 56, p. 118102, doi. 10.1007/s11356-023-30571-z
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Perceived Greenwashing and Its Impact on the Green Image of Brands.
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- Sustainability (2071-1050), 2024, v. 16, n. 20, p. 9009, doi. 10.3390/su16209009
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Do Enterprises That Publish Sustainability Reports Have a Better Developed Environmental Responsibility and Are They More Transparent?
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- Sustainability (2071-1050), 2024, v. 16, n. 14, p. 5866, doi. 10.3390/su16145866
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Nierzetelny marketing ekologiczny w kontekście warunków produkcji ekologicznej.
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- Przeglad Prawa Rolnego, 2022, v. 31, n. 2, p. 81, doi. 10.14746/ppr.2022.31.2.5
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Doing Well by Reporting Good: Reporting Corporate Responsibility and Corporate Performance.
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- Business & Society Review (00453609), 2015, v. 120, n. 4, p. 577, doi. 10.1111/basr.12075
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The Global Greenwashing Heist.
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- CounterPunch, 2023, p. 1
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- Article