THE INFLUENCE OF BRAND AWARENESS AND CELEBRITY ENDORSEMENT ON PURCHASING DECISIONS THROUGH CONSUMER CONFIDENCE.
- Published in:
- Jurnal Visionida, 2024, v. 10, n. 2, p. 180, doi. 10.30997/jvs.v10i2.16713
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- Article
Works matching Celebrity endorsement
Results: 711
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A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects.
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- International Journal of Advertising, 2016, v. 35, n. 2, p. 171, doi. 10.1080/02650487.2015.1024384
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- Article
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REKLAMLARDA ÜNLÜ KULLANIMININ Y KUŞAĞI TÜKETİCİLERİNİN MATERYALİST EĞİLİMLERİ ÜZERİNDEKİ ETKİSİ.
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- Omer Halisdemir Universitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi, 2019, v. 12, n. 4, p. 496, doi. 10.25287/ohuiibf.589289
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- Article
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CELEBRITY ENDORSEMENT, PERCEIVED RISK, AND PURCHASE INTENTION: THE MODERATING ROLE OF BRAND IMAGE.
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- Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2024, v. 10, n. 2, p. 434, doi. 10.17358/jabm.10.2.434
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5
Perceptions of Consumers about Celebrity Endorsements: A Study with Reference to Kolkata.
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- Manthan: Journal of Commerce & Management, 2021, v. 8, n. 2, p. 122, doi. 10.17492/jpi.manthan.v8i2.822107
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Celebrity endorsements, whitening products, and consumer purchase intentions: A review of literature.
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- Journal of Cosmetic Dermatology, 2022, v. 21, n. 10, p. 4194, doi. 10.1111/jocd.14903
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7
Older Consumers' Perceptions of Advertising with Celebrity Endorsement.
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- Asian Journal of Business Research, 2022, v. 12, n. 1, p. 1, doi. 10.14707/ajbr.220117
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Young Malaysian Consumers' Attitude and Intention to Imitate Korean Celebrity Endorsements.
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- Asian Journal of Business Research, 2019, v. 9, n. 3, p. 1, doi. 10.14707/ajbr.190065
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9
Analyzing the Affect of Celebrity Endorsement through Television Advertisement on Consumer Buying Behavior; Evidence from Telecom Customers Living In Karachi.
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- KASBIT Business Journal, 2015, v. 8, n. 1, p. 93
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10
Quantifying the Evidential Value of Celebrity Endorsement: A p-Curve Analysis.
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- International Journal of Communication, 2022, v. 16, p. 3268
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11
CELEBRITY ENDORSEMENTS AND PRODUCT PERFORMANCE: A STUDY OF NIGERIAN CONSUMER MARKETS.
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- Management & Marketing Journal, 2014, v. 12, n. 1, p. 41
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12
Celebrity Endorsements in U.S. and Thai Magazines: A Content Analysis Comparative Assessment.
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- Journal of Promotion Management, 2007, v. 13, n. 3/4, p. 383, doi. 10.1080/10496490802308513
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- Article
13
THE ECONOMIC VALUE OF CELEBRITY ENDORSEMENTS: A LITERATURE REVIEW.
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- Economics, Management & Financial Markets, 2014, v. 9, n. 4, p. 119
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14
Impact of celebrity endorsement type on consumers' brand and advertisement perception and purchase intention.
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- Social Behavior & Personality: an international journal, 2020, v. 48, n. 4, p. 1, doi. 10.2224/sbp.8913
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15
EFFECTIVENESS OF CELEBRITY ENDORSEMENT OF A POLITICAL CANDIDATE AMONG YOUNG VOTERS.
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- Social Behavior & Personality: an international journal, 2017, v. 45, n. 9, p. 1425, doi. 10.2224/sbp.6163
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PREDICTORS OF THE EFFECTIVENESS OF CELEBRITY ENDORSEMENT ON FACEBOOK.
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- Social Behavior & Personality: an international journal, 2016, v. 44, n. 11, p. 1839, doi. 10.2224/sbp.2016.44.11.1839
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- Article
17
Celebrity Endorsement on Gender-Based Conspicuous Consumption.
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- Gadjah Mada International Journal of Business, 2025, v. 27, n. 1, p. 121, doi. 10.22146/gamaijb.70762
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- Article
18
The effectiveness of celebrity endorsements: a meta-analysis.
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- Journal of the Academy of Marketing Science, 2017, v. 45, n. 1, p. 55, doi. 10.1007/s11747-016-0503-8
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- Article
19
Voters' voting intention: The salience of celebrity endorsement—Evidence from Ghana.
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- Journal of Public Affairs (14723891), 2022, v. 22, p. 1, doi. 10.1002/pa.2803
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20
Relationship between Celebrity Endorsements & Consumer Purchase Intention.
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- Abasyn University Journal of Social Sciences, 2017, v. 10, n. 2, p. 356
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21
Mediating Impact of Celebrity Endorsement in Relationship of Celebrity Characteristics and Consumers Purchase Intention.
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- Abasyn University Journal of Social Sciences, 2017, v. 10, n. 2, p. 329
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- Article
22
THE MODERATING EFFECT OF PRICE PERCEPTION ON CELEBRITY ENDORSEMENT AND PURCHASE PERCEPTION: A STUDY ON EMIRATES AIRLINES, DUBAI.
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- Skyline Business Journal, 2019, p. 13, doi. 10.37383/SBJ14021902
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THE MODERATING EFFECT OF PRICE PERCEPTION ON CELEBRITY ENDORSEMENT AND PURCHASE PERCEPTION: A STUDY ON EMIRATES AIRLINES, DUBAI.
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- Skyline Business Journal, 2019, v. 14, n. 2, p. 13, doi. 10.37383/sbj14021902
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- Article
24
Examining the mediating role of celebrity endorsement in green advertisements to improve the intention of Egyptian Millennials towards environmental behaviours in tourist destinations.
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- Tourism & Management Studies, 2020, v. 16, n. 4, p. 7, doi. 10.18089/tms.2020.160401
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- Article
25
Linking Celebrity Endorsement and Luxury Brand Purchase Intentions through Signaling Theory: A Serial-Mediation Model involving Psychological Ownership, Brand Trust and Brand Attitude.
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- Pakistan Journal of Commerce & Social Sciences, 2021, v. 15, n. 3, p. 586
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26
Shared identity endorsement narratives: a framework for studying celebrity endorsements of minority political candidates in the US.
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- Communication, Culture & Critique, 2023, v. 16, n. 3, p. 126, doi. 10.1093/ccc/tcad019
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27
The Effect of Celebrity Endorsement on Brand Equity: A Cross Cultural Comparison.
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- Journal of International Consumer Marketing, 2025, v. 37, n. 1, p. 1, doi. 10.1080/08961530.2024.2324779
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28
Endorsement Effectiveness of Celebrities versus Social Media Influencers in the Materialistic Cultural Environment of India.
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- Journal of International Consumer Marketing, 2021, v. 33, n. 3, p. 280, doi. 10.1080/08961530.2020.1786875
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29
IMPACT OF CELEBRITY ENDORSEMENTS ON SALES PERFORMANCE: A STUDY OF THE BEVERAGE INDUSTRY IN GHANA.
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- Journal of Business Management & Accounting, 2024, v. 14, n. 2, p. 277, doi. 10.32890/jbma2024.14.2.4
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30
An integrated model of congruence and credibility in celebrity endorsement.
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- International Journal of Advertising, 2022, v. 41, n. 7, p. 1358, doi. 10.1080/02650487.2021.2020563
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31
#Instafame: exploring the endorsement effectiveness of influencers compared to celebrities.
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- International Journal of Advertising, 2022, v. 41, n. 4, p. 591, doi. 10.1080/02650487.2021.1987041
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- Article
32
Celebrity endorsements for luxury brands: followers vs. non-followers on social media.
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- International Journal of Advertising, 2020, v. 39, n. 6, p. 802, doi. 10.1080/02650487.2020.1759345
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33
Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit.
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- International Journal of Advertising, 2020, v. 39, n. 2, p. 258, doi. 10.1080/02650487.2019.1634898
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- Article
34
The effect of celebrity endorsement on sustainable firm value: evidence from the Korean telecommunications industry.
- Published in:
- International Journal of Advertising, 2019, v. 38, n. 4, p. 563, doi. 10.1080/02650487.2019.1601910
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- Article
35
Uncovering the power of natural endorsements: a comparison with celebrity-endorsed advertising and product placements.
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- International Journal of Advertising, 2017, v. 36, n. 5, p. 761, doi. 10.1080/02650487.2017.1348033
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- Article
36
Celebrity endorsements: a literature review and research agenda.
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- International Journal of Advertising, 2016, v. 35, n. 4, p. 642, doi. 10.1080/02650487.2015.1137537
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- Article
37
EXECUTION OF ADVERTISING AND CELEBRITY ENDORSEMENT.
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- Communication Today, 2016, v. 7, n. 1, p. 92
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38
Exploring celebrity endorsements beyond vanilla marketing.
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- Turkish Online Journal of Qualitative Inquiry, 2021, v. 12, n. 3, p. 1722
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39
Celebrity Political Endorsement and Young Voters in Europe: A Five-Country Comparison on Celebrity Support Effectiveness in the European Elections.
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- International Journal of Communication (19328036), 2019, v. 13, p. 4874
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- Article
40
Celebrity Endorsements and Promotions: Enhancing Young Muslim Online Shoppers' Satisfaction.
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- Human Behavior & Emerging Technologies, 2024, v. 2024, p. 1, doi. 10.1155/2024/3895680
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- Article
41
DOES CELEBRITY ENDORSEMENT INFLUENCE PURCHASE INTENTIONS THROUGH PRODUCT PERCEIVED QUALITY?-A CONSUMER PERSPECTIVE.
- Published in:
- PRERANA: Journal of Management Thought & Practice, 2024, v. 16, n. 2, p. 34
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- Article
42
Celebrity Endorsement Influence on Destination Image.
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- Our Economy / Nase Gospodarstvo, 2022, v. 68, n. 4, p. 66, doi. 10.2478/ngoe-2022-0024
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- Article
43
DOES CELEBRITY ENDORSEMENT AFFECT CUSTOMERS' PURCHASE INTENTION? ANALYSIS OF FINDINGS FROM DELHI AND NCR.
- Published in:
- Pranjana: The Journal of Management Awareness, 2017, v. 20, n. 1, p. 15, doi. 10.5958/0974-0945.2017.00002.4
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- Article
44
Celebrity endorsement of political aspirants and its effects on college students in Lagos.
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- Journal of African Media Studies, 2017, v. 9, n. 3, p. 487, doi. 10.1386/jams.9.3.487_1
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- Article
45
Impact of Celebrity Endorsements and Brand Mascots on Consumer Buying Behavior.
- Published in:
- Journal of Global Marketing, 2014, v. 27, n. 2, p. 128, doi. 10.1080/08911762.2013.864374
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- Article
46
名人代言对目的地品牌至爱的影响 ——信源可靠性和匹配性假设视角.
- Published in:
- Tourism Tribune / Lvyou Xuekan, 2021, v. 36, n. 9, p. 60, doi. 10.19765/j.cnki:1002-5006.2020.00.014
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- Article
47
Influence of Celebrity Endorsements on Attitudes toward Chinese Tourist Destinations? Based on Celebrity-destination Match and Personal Involvement.
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- Tourism Tribune / Lvyou Xuekan, 2015, v. 30, n. 4, p. 62, doi. 10.3969/j.issn.1002-5006.2015.04.006
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48
Celebrities in Marketing: A Bibliometric Approach to Analyzing Celebrity Endorsement Strategies.
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- Global Business & Management Research, 2023, v. 15, p. 1
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- Article
49
Profession as a Predictor of the Effectiveness of Multiple Celebrity Endorsement - an Empirical Study in the Indian Context.
- Published in:
- Petroleum - Gas University of Ploiesti Bulletin, Economic Sciences Series, 2011, v. 63, n. 3, p. 27
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- Article
50
Celebrity ambassador/celebrity endorsement – takes a licking but keeps on ticking.
- Published in:
- Journal of Strategic Marketing, 2019, v. 27, n. 5, p. 373, doi. 10.1080/0965254X.2018.1430059
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- Article