Works matching IS 23538414 AND DT 2025 AND VI 55 AND IP 1

Results: 5

Marketing of higher education institutions: Research themes and their shifting relevance over time.

Published in:

Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2025, v. 55, n. 1, p. 69, doi. 10.2478/minib-2025-0005

By:

Błoński, Krzysztof;
Witek, Jolanta

Publication type:

Article

Consumer Engagement on Facebook: The Role of Comments in Travel Agency Brand Interactions in Poland.

Published in:

Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2025, v. 55, n. 1, p. 56, doi. 10.2478/minib-2025-0004

By:

Strzębicki, Dariusz

Publication type:

Article

Stevens' measurement scales in marketing research – A continuation of discussion on whether researchers can ignore the Likert scale's limitations as an ordinal scale.

Published in:

Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2025, v. 55, n. 1, p. 39, doi. 10.2478/minib-2025-0003

By:

Rutkowski, Ireneusz P.

Publication type:

Article

Selected Aspects of Collaboration Among Polish Enterprises in Terms of Innovation Activity.

Published in:

Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2025, v. 55, n. 1, p. 17, doi. 10.2478/minib-2025-0002

By:

Baruk, Jerzy

Publication type:

Article

Where is the social impact? Key barriers to knowledge valorisation.

Published in:

Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2025, v. 55, n. 1, p. 1, doi. 10.2478/minib-2025-0001

By:

Grębosz-Krawczyk, Magdalena;
Sowa, Mateusz

Publication type:

Article